Best Storytelling Picks
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Best Storytelling Picks

Bringing you the best storytelling picks. Enjoy and spread the love :)
Curated by Mervi Rauhala
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3 Ways To Tell Better Stories And Make People Care | Fast Co.

3 Ways To Tell Better Stories And Make People Care | Fast Co. | Best Storytelling Picks | Scoop.it

"Good stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand.

 

Good storytelling leads to great writing. And good stories, and the people behind them, sell. Stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand."

 

Read the full article to find out more about these three tips, and an activity to fulfill each, to get your stories headed in the right direction and be something people will actually want to read:

Create a story with streamlined relatabilityUse your voiceKnow your audience
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Good tips especially for writing

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Rescooped by Mervi Rauhala from Digital Storytelling
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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
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Nicoletta Gay's curator insight, February 10, 2014 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 2014 8:58 AM

Good advice. Literature circles for digital storytelling.

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4 Essential Ingredients in Consumer Storytelling | Inc.com

4 Essential Ingredients in Consumer Storytelling | Inc.com | Best Storytelling Picks | Scoop.it

"For businesses, transforming complex consumer data and experiences into powerful narratives can resonate across the entire organization.  Storytelling is a synthesis of all sources of customer information, not just one person’s account, however inspiring."

 

Read the full article to find out more about these four ingredients essential to creating consumer stories that truly inspire businesses to action:

Get personal and build relationshipsPlan deliberately and explore from different anglesUse human intuition to find the story that mattersEvoke emotions that inspire action
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2013 5:12 PM

Great example in the beginning of the article on how they got their community to share their stories.  The power of many.

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A Periodic Table Of Storytelling Tropes | Fast Co. Design

A Periodic Table Of Storytelling Tropes | Fast Co. Design | Best Storytelling Picks | Scoop.it

"You probably won't recognize these storytelling elements from creative writing class.

 

The design of Dmitri Mendeleev's Periodic Table of Elements has been used to catalog many things besides atomic structures, from cocktail recipes to heavy metal bands. Now it's being used to characterize all of the elements of storytelling in a tongue-in-cheek infographic put together by Design Through Story Telling's James R. Harris."

 

Click here to access the online version which links each element to its TV Tropes wiki entry.


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

This is great! One thing though, MacGuffin should be under Plot device not Structure ;)

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Rescooped by Mervi Rauhala from Digital Storytelling
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The 20 Most Powerful Storytelling Videos of 2013

The 20 Most Powerful Storytelling Videos of 2013 | Best Storytelling Picks | Scoop.it
Animated videos are quickly becoming a leading medium of choice for impactful story telling. That's hardly surprising, considering how difficult it is to grab -

Via José Carlos
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Leo J. Bogee III's curator insight, December 29, 2013 1:47 PM

Bitcoin explained probably one of my favorites in the lot.   Another good job by  Drew Skau

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MSLGROUP Storytelling - YouTube

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the yea...
Mervi Rauhala's insight:

Why is #storytelling important?

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100 Character Development Questions for Writers

These 100 Character Development questions, written by my friend Rich Taylor, have come in handy so many times for me as a writer! I put Michael through...

Via José Carlos
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Storytelling in Web Design

Storytelling in Web Design | Best Storytelling Picks | Scoop.it

Stories are the primary way we absorb, manage, store, access and communicate information, as well as connect with others. It is how our brains are wired, and how we make sense of an otherwise seemingly chaotic and random world. Indeed, our brains respond to content by looking for the story that explains the situation. The story helps us create cognitive maps, mental models and narratives.

 

Storytelling is a powerful communication and connection tool...

 

Much of what needs to be considered when creating a story is the same as what’s needed for creating a website or app:

 

* Who is the audience?

* What are your goals?

* Do you have a clear meaning?

 

A good story has a good flow, makes a point and is most effective by showing, not telling. Good stories keep your audience engaged, and use a familiar structure to capture attention so that users want to know what happens next and are compelled to continue following the story. Doesn’t that sound very similar to the things we strive for when building websites?


Via Carla C
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Rescooped by Mervi Rauhala from Just Story It! Biz Storytelling
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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Best Storytelling Picks | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.

Via Karen Dietz
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Jim Signorelli,Story-Lab's comment, October 24, 2013 10:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Karen Dietz's comment, October 24, 2013 4:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
Pasquale Abiuso's curator insight, February 17, 2014 3:55 AM

L'imprenditore è un narratore.

Rescooped by Mervi Rauhala from Transmedia: Storytelling for the Digital Age
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Become a Storymaker

Become a Storymaker | Best Storytelling Picks | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 12, 2013 2:56 PM


Tracey Halvorsen:  "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."

Stacey Py Flynn's curator insight, November 17, 2013 8:26 AM

Become a better storymaker. 

Rescooped by Mervi Rauhala from Digital Storytelling
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A New Tool for Adding Storytelling to Your Product Pitches

A New Tool for Adding Storytelling to Your Product Pitches | Best Storytelling Picks | Scoop.it

Via José Carlos
Mervi Rauhala's insight:

Simple but handy technique to pitch your product

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50 narrative devices for non-fiction storytellers | Hot Pursuit Press

""Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others."

 

After three years of studying non-fiction storytelling, and publishing a book and a magazine on the subject, in October 2013 I tweeted 50 things I've learned about storytelling, with the hashtag #story50.  All fifty tips have been compiled and extended into this presentation."

 

By Adam Westbrook


Via Kim Zinke (aka Gimli Goose)
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mirmilla's curator insight, December 6, 2013 10:33 AM

Using the similarity with sex may be a little alluring, but it expresses well the distinction between technique and art. 

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Telling Your Company Story to Employees, Not Customers | The Future Organization

Telling Your Company Story to Employees, Not Customers | The Future Organization | Best Storytelling Picks | Scoop.it

"Organizations today spend a lot of time talking about and telling stories to their customers to help them make a purchase a decision.  But, what about telling stories to our employees?  How many organizations out there actually take the time to help employees understand what their organization stands for, how it was created, why it was created, and how it got to where it is today?"


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 5, 2013 12:33 AM

This should be in every internal communicators toolkit.  It is one of the fastest ways to help new employees get up to speed and become emotionally invested in the organization.  Employees are your number one ambassadors.  If they love your story, they'll share it with others.  For free.


New employee's at Disney take the Traditions course on their first day.  They hear the stories of the heritage and culture and are helped to "recognize and appreciate the connections you have to the Disney story, the daily impact you can have on the quality of the Disney Show, and the role you can play in our Company's growth and success."


Many employee's share their stories about the new employee orientation and how they walk away feeling even more connected to all things Disney.  Not one of them complains about the history lessons (hidden under the guise of story).

Kim Zinke (aka Gimli Goose)'s curator insight, December 5, 2013 12:41 AM

This is one of the fastest ways to help new employees get up to speed and become emotionally invested in the organization.  Employees are your number one ambassadors.  If they love your story, they'll share it with others.  For free.


New employee's at Disney take the Traditions course on their first day.  They hear the stories of the heritage and culture and are helped to "recognize and appreciate the connections you have to the Disney story, the daily impact you can have on the quality of the Disney Show, and the role you can play in our Company's growth and success."


Many employee's share their stories about the new employee orientation and how they walk away feeling even more connected to all things Disney.  Notice not one of them complains about the history lessons (hidden under the guise of story).

Rescooped by Mervi Rauhala from Tracking Transmedia
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9 Tips for Making Your Content Go Viral From Gawker's Most Successf...

For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other ...

Via siobhan-o-flynn
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The Digital Rocking Chair's curator insight, February 18, 2014 3:39 AM


Dan Lyons:  "Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined." (HubSpot)

Patsy Carrier's curator insight, February 18, 2014 10:34 PM
Something to try out
Ángeles Mirón Martín's curator insight, February 19, 2014 3:12 AM

Making viral content....

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What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling | Al Tompkins

The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics.

 

Al Tompkins often uses commercials as ways to teach journalists how to write compelling stories.  In this video he walks you through the ad frame-by-frame.  Here's the ad without commentary.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, February 5, 2014 12:45 AM

Another hit by Budweister.  This quote from this Poynter article (where I discovered this video) says it all.


"Great stories have so much in common with this commercial. They have tension, context and an explosion of action. They are highly focused and don’t get distracted by characters who never pay off. You don’t need music, horses or puppies to tell a story.  Stick to the fundamentals that work every time."

Rescooped by Mervi Rauhala from Digital Storytelling
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MSLGROUP Storytelling

A short presentation on the power of creative storytelling to create belief in and engagement with brands, online and offline.


Via José Carlos
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Janet Tillotson's curator insight, February 3, 2014 1:07 AM

Storytelling in real life...

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How To Tell A Good Story | Forbes

How To Tell A Good Story | Forbes | Best Storytelling Picks | Scoop.it

"The reality is that many of us don’t bother with stories – not because we don’t think they are important – but because we’re not sure how to tell them well."

 

Read the full article to find out more about these tips on how to embrace the amazing storyteller that lies within all of us:

Keep a log of story content.When you have important points, match them with a story.Practice them.Don't try to be perfect.Use good story structure.
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Concrete tips and how to's.

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Alisha Shibli's curator insight, December 28, 2013 4:53 PM

This was indeed helpful and insightful. Not like one of those regular articles stating the common.

Rescooped by Mervi Rauhala from Digital Storytelling
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How to create stories that sell: The 9 beats to all great pitches | ParkHowell.com

How to create stories that sell: The 9 beats to all great pitches | ParkHowell.com | Best Storytelling Picks | Scoop.it
How to create a compelling 3-minute story that sells, and where to tell them online, was taught to 3,500 Forever Living entrepreneurs during the annual Super Rally in Washington DC.

Via José Carlos
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Shawn Callahan - YouTube

Shawn Callahan - YouTube | Best Storytelling Picks | Scoop.it
Our ultimate goal at Anecdote is to restore humanity to organisations. We bring strategies to life with stories.
Mervi Rauhala's insight:

Youtube channel of Shawn Callahan of Anecdote spesialized in Organizational storytelling

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A New Age of Story Telling: Erik Kessels at TEDxBreda - YouTube

Erik Kessels re-invents the scope of storytelling. Erik believes we live in a new age, where a brand can tell its tale not only through traditional media, bu...
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Rescooped by Mervi Rauhala from Just Story It! Biz Storytelling
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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


Via Karen Dietz
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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
Rescooped by Mervi Rauhala from Digital Storytelling
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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data

Via José Carlos
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Rescooped by Mervi Rauhala from Digital Delights
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Free images and a great storytelling technique for eLearning

Free images and a great storytelling technique for eLearning | Best Storytelling Picks | Scoop.it
Free images and a great storytelling technique for eLearning...

Via Ana Cristina Pratas
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Five Tips on Using Storytelling for Community Management « The Community Manager

Five Tips on Using Storytelling for Community Management « The Community Manager | Best Storytelling Picks | Scoop.it
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Rescooped by Mervi Rauhala from Digital Storytelling
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#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed

1 OCTOBER 2013 #STORYTOOLKIT HOLLYWOOD’S STORYTELLING TIPS & TRICKS REVEALED ©2013 Critical Mass, Inc. All Rights Reserved | 1

Via José Carlos
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