"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."
True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere
Via Kim Zinke (aka Gimli Goose)