In today's post I answer these questions: What is storytelling, and why is it an important tool to have in your CX Toolbox? Can anyone be a storyteller? How do you teach storytelling? And I share seven tips to tell a great story.
Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?
Storytelling is the difference between rambling off data and giving it meaning. When we read a good book, we basically devour it - we feel swept into the story, time and space falls away - and it's sad to end it because it's like we're saying goodbye to a good friend. We don't look for 100% historical accuracy, technical data or facts and figures - we just give ourselves over to the experience So how do we take this into our writing, speeches and presentations? Whether you're selling a product, service, startup or even yourself, here are some storytelling tips that anyone can use."
Read the full article to find out why these storytelling tips work and how to use them:
Write From Your Audience's PerspectiveIdeas that Grandma Would UnderstandBuild the SuspenseVisualize the IdeaClose with a Punch
Via Kim Zinke (aka Gimli Goose)
"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.
You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”
Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."
Read the full article to find out more about these tips:
Find Your Characters And Make Them The Focal Point Of Your PresentationSet The Stage By Describing Where You Are Now And Where You Want To Be In The FutureDescribe What Needs To Be Overcome And Highlight Why This Will Be DifficultEmotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)Challenge Your Audience’s Assumptions By Adding A TwistOnboard Your Audience With An Interesting Metaphor THEY Can Relate ToShow Your Audience Exactly What You Are Talking AboutHighlight The Important By Cutting Out The UnimportantUse Sound Effects To Anchor Important Details In Your PresentationUse Silence To Create Emphasis And Draw Your Audience Into Your StoryCreate A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable ExperiencePace Out Your Story To Allow Your Audience To BreatheTurn Your Important Data Points Into Memory GlueEnd Your Story With A Bang And Then Shut Up
Via Kim Zinke (aka Gimli Goose)
It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new "House of Cards" release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). In Kevin Spacey’s keynote from Content Marketing World 2014, he told a half hour story about the importance of storytelling...
Storytelling is one of the most powerful skills you can develop. Learn how to master this skill and understand all the business applications of storytelling in my interview with Story Expert, Lani Peterson.
I wanted to write about the importance of telling stories when creating campaigns and I wanted to write something with a little authority, so I looked for an Ogilvy quote because he said/wrote many memorable statements about the subject. In looking for a quote, I came across this page, but the quote that stood out for me was:
“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive”
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
Mervi Rauhala's insight:
This seems to be a really interesting resource for organizations interested in storytelling. Lots of great material and worksheets.
"Not only are they [stories] indispensable tools for novelists, they are useful for presenters, business leaders, marketers, and journalists. They can come in all forms, from slide decks and infographics to videos and static images.
Based on some of my findings of what makes a story captivating, along with advice given by leading experts, here are several ways you can make your next presentation one your audience will never forget."
Read the full article to find out more about these seven storytelling techniques and to see TED talks that exemplify them:
Immerse your audience in a storyTell a personal storyCreate suspenseBring characters to lifeShow. Don’t tell.Build up to a S.T.A.R. momentEnd with a positive takeaway
Via Kim Zinke (aka Gimli Goose)
TweetMarketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond ...
"“Eat it and get out!” That’s the mantra for Ed Debevic’s, Chicago’s only retro themed diner. At Ed Debevic’s, guests step into a 50’s–style diner to experience the ambiance of a misty yore, complete with bobby sox, saddle shoes, and juke box. The surprise “twist” on this nostalgic experience is that the front-of-the-house employees are professional entertainers, trained to create a rollicking, in-your-face service experience.
Ed knows how to run an effective restaurant. Ed also knows how to run a “storied” restaurant. The tactic he has selected is the one used by many of the service greats, including Cirque du Soleil, DisneyWorld, Universal Studios Hollywood, Universal Orlando, Hard Rock Café, and many of the top hotels in Las Vegas. They all start with a front story or theme, use a back-story for depth, and include a storyboard to map out the customer experience. To this they add set, costume, and, if need be, script to convey the story."
Read the full story to find out more about using storying as a part of your service experience and the four main components on which you need to focus:
Find or develop a strong front theme and back story.Develop and use a storyboard of the customer experience.Dress your “set” in sync with your story.Dress employees to fit the story.
Via Kim Zinke (aka Gimli Goose)
"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."
Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:
The introductory shotThe detail shotThe portrait shotThe moment shotThe end shotGetting it all in one shot
Some brands are inherently sexy, like the Ford Mustang.
The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).
Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.
How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?
Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.
"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.
And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?"
Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts? Yes there is. Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:
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