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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Best Storytelling Picks | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 1:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 12:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Best Storytelling Picks

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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | Best Storytelling Picks | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."

 

True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere
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7 Storytelling Tips for Businesses

7 Storytelling Tips for Businesses | Best Storytelling Picks | Scoop.it
Get tips about writing your company's brand story. Storytelling requires a problem and resolution as well as a tone that matches your messaging.

Via José Carlos
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Quest Attack

Quest Attack | Best Storytelling Picks | Scoop.it
Brevity is the soul of Twitter. Not a mere suggestion, it is a requirement is built right into its usability. Whether one attempts a stab at a sharply comic observation or wants to excitedly share ...
Mervi Rauhala's insight:

Twitter Storytelling! These are interesting experiments.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Best Storytelling Picks | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.

Via José Carlos
Mervi Rauhala's insight:

This is rather long article but worth reading especially for marketing and communications people. Contains links to primary sources which is always a plus.

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Jeni Mawter's curator insight, June 29, 8:43 PM

Why we are 'wired' for stories.

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The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | Best Storytelling Picks | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]

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Karen Dietz's curator insight, May 13, 11:17 AM

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 minutes long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos
Mervi Rauhala's insight:

Storytelling as a tool for great user experience design

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Stefano Principato's curator insight, April 22, 9:50 AM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Tarinakone's curator insight, April 22, 9:46 PM

Story based service design, using dramatic arc is a powerful tool!

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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | Best Storytelling Picks | Scoop.it

Evolution of storytelling created for iversity.com.

Origins of storytellingAncient Egyptian storiesAncient Greek poetsShadowplay in AsiaTroubadoursPrinting pressShakespeare's playsMovies & radioGolden age of tvInternetTransmedia storytellingAlternate reality games
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Marta Torán's curator insight, April 6, 2:56 AM

Genial!

Clare Treloar's curator insight, April 10, 3:04 PM

Another interesting infographic

Andrea Robotti's curator insight, July 1, 2:04 AM

Interessante excursus storico sullo storytelling...ma ci rendiamo conto che andando indietro di millenni la la storia dell'uomo è sempre stata accompagnata dalal necessità di raccontarsi?

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How to start your own storytelling night | The Guardian

How to start your own storytelling night | The Guardian | Best Storytelling Picks | Scoop.it

"I hosted my first storytelling night about eight years ago. At the time, there were all sorts of open mic nights for comedians, musicians and poets, but nothing in the style of US storytelling nights such as The Moth where ordinary people stood up and told true tales about their lives. The humour, warmth and sadness in those stories made a human connection unlike any other art form I had experienced."

 

Read the full article to find out how to set up your own storytelling event:

the venuethe storytellersplanning the nightovercoming nervesafter hours
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Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 11:10 PM

The Moth is an excellent role model to follow.  The host many live events across the country are held.  Check out their website to discover more about their events, storytelling tips and other resources, and listen to stories.

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Best Storytelling Picks | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 1:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 12:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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7 Powerful Ways Stories Connect You with Your Customers | Curatti

7 Powerful Ways Stories Connect You with Your Customers | Curatti | Best Storytelling Picks | Scoop.it

"This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative.  Gathering customer stories is hard for companies. Add trying to collect stories via social media or community forums and it feels doubly difficult. Businesses don’t know how to ask for stories, or how to write up the story that makes the customer the hero."

 

Read the full article to find out more about these storytelling collection tips from fellow curator and storytelling guru Karen Dietz:

Getting startedWhat not to doStory promptsTry it outThe secret ingredientFour tips


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

I like a lot storytelling content which provides concrete advice what to try with examples.  This is such an article.

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9 Tips for Making Your Content Go Viral From Gawker's Most Successf...

For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other ...

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The Digital Rocking Chair's curator insight, February 18, 12:39 AM


Dan Lyons:  "Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined." (HubSpot)

Patsy Carrier's curator insight, February 18, 7:34 PM
Something to try out
Ángeles Mirón Martín's curator insight, February 19, 12:12 AM

Making viral content....

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What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling | Al Tompkins

The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics.

 

Al Tompkins often uses commercials as ways to teach journalists how to write compelling stories.  In this video he walks you through the ad frame-by-frame.  Here's the ad without commentary.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, February 4, 9:45 PM

Another hit by Budweister.  This quote from this Poynter article (where I discovered this video) says it all.


"Great stories have so much in common with this commercial. They have tension, context and an explosion of action. They are highly focused and don’t get distracted by characters who never pay off. You don’t need music, horses or puppies to tell a story.  Stick to the fundamentals that work every time."

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MSLGROUP Storytelling

A short presentation on the power of creative storytelling to create belief in and engagement with brands, online and offline.


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Janet Tillotson's curator insight, February 2, 10:07 PM

Storytelling in real life...

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How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via José Carlos
Mervi Rauhala's insight:

Good slideshare that doesen't say that stories solve everything. You obviously need great business skills too. Fresh examples and cases.

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Alessio Carciofi's curator insight, June 27, 12:30 AM

great slides about #storytelling ! thanks @José Carlos 

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Top 10 tips on using storytelling in a presentation | business life

Top 10 tips on using storytelling in a presentation | business life | Best Storytelling Picks | Scoop.it

"Effective leaders know that telling a powerful story is the most effective way to engage people."

 

Read the full article to find out more about these 10 golden rules for storytelling success in presentations:

Use stories selectivelyListen before you speakAim carefullyMake it personalMake it realLearn the story not the wordsConnect with the audienceUse simple languageLet the story do the workRemember we are all storytellers
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Kim Zinke (aka Gimli Goose)'s curator insight, June 6, 1:58 PM

Whatever platform you use to tell your story, these tips will help you out.

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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

Via José Carlos
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Best Storytelling Picks | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
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Nacho Vega's curator insight, July 3, 2:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 10:37 AM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 5, 9:16 PM

Great Infographic about the affects of Storytelling on the Brain .

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Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort? | Best Storytelling Picks | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations (Can You Measure Storytelling in Your Media Relations Effort?
Mervi Rauhala's insight:

Interesting article especially for communications people.

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The psychology behind persuasive storytelling

In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling. You'll learn how the most successful brand...

Via José Carlos
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25 Killer Resources to Learn Storytelling | Business 2 Community

25 Killer Resources to Learn Storytelling | Business 2 Community | Best Storytelling Picks | Scoop.it

25 online resources to get you started down the storytelling path and tell your brand story.


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

All and all good resources for business storytelling.

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Kim Zinke (aka Gimli Goose)'s curator insight, March 18, 9:44 PM

A nice cross-selection of articles and sites.  It covers crafting a story to telling it through transmedia.

malek's curator insight, March 19, 3:34 PM

Your visitors disappear at the landing page?

It's all about the skill to retain visitors and turning them into leads, the ability  to tell a robust brand story, one that zip and grasp their attention like a great novel or movie. 

A useful resource, keep  handy

Florian Eisele's curator insight, March 21, 11:28 AM

Top-notch compendium using great sources and covering a range of important storytelling aspects

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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Best Storytelling Picks | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
Mervi Rauhala's insight:

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Karen Dietz's curator insight, March 13, 9:48 AM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 8:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Best Storytelling Picks | Scoop.it

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The Digital Rocking Chair's curator insight, March 2, 11:59 PM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

Dr. Pamela Rutledge's curator insight, March 3, 8:20 AM

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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3 Ways To Tell Better Stories And Make People Care | Fast Co.

3 Ways To Tell Better Stories And Make People Care | Fast Co. | Best Storytelling Picks | Scoop.it

"Good stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand.

 

Good storytelling leads to great writing. And good stories, and the people behind them, sell. Stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand."

 

Read the full article to find out more about these three tips, and an activity to fulfill each, to get your stories headed in the right direction and be something people will actually want to read:

Create a story with streamlined relatabilityUse your voiceKnow your audience
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Good tips especially for writing

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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
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Nicoletta Gay's curator insight, February 10, 2:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 5:58 AM

Good advice. Literature circles for digital storytelling.

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4 Essential Ingredients in Consumer Storytelling | Inc.com

4 Essential Ingredients in Consumer Storytelling | Inc.com | Best Storytelling Picks | Scoop.it

"For businesses, transforming complex consumer data and experiences into powerful narratives can resonate across the entire organization.  Storytelling is a synthesis of all sources of customer information, not just one person’s account, however inspiring."

 

Read the full article to find out more about these four ingredients essential to creating consumer stories that truly inspire businesses to action:

Get personal and build relationshipsPlan deliberately and explore from different anglesUse human intuition to find the story that mattersEvoke emotions that inspire action
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2013 2:12 PM

Great example in the beginning of the article on how they got their community to share their stories.  The power of many.