"This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative. Gathering customer stories is hard for companies. Add trying to collect stories via social media or community forums and it feels doubly difficult. Businesses don’t know how to ask for stories, or how to write up the story that makes the customer the hero."
Read the full article to find out more about these storytelling collection tips from fellow curator and storytelling guru Karen Dietz:
Getting startedWhat not to doStory promptsTry it outThe secret ingredientFour tips
Via Kim Zinke (aka Gimli Goose)