The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics.
Al Tompkins often uses commercials as ways to teach journalists how to write compelling stories. In this video he walks you through the ad frame-by-frame. Here's the ad without commentary.
Via Kim Zinke (aka Gimli Goose)