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The Joy of Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understan

Via José Carlos
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Best Storytelling Picks

Bringing you the best storytelling picks. Enjoy and spread the love :)
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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling ...

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling ... | Best Storytelling Picks | Scoop.it
TweetMarketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond ...

Via John Randall
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Enchant Customers With the Story Behind Your Brand | Entrepreneur

Enchant Customers With the Story Behind Your Brand | Entrepreneur | Best Storytelling Picks | Scoop.it

"“Eat it and get out!” That’s the mantra for Ed Debevic’s, Chicago’s only retro themed diner. At Ed Debevic’s, guests step into a 50’s–style diner to experience the ambiance of a misty yore, complete with bobby sox, saddle shoes, and juke box. The surprise “twist” on this nostalgic experience is that the front-of-the-house employees are professional entertainers, trained to create a rollicking, in-your-face service experience.

 

Ed knows how to run an effective restaurant. Ed also knows how to run a “storied” restaurant. The tactic he has selected is the one used by many of the service greats, including Cirque du Soleil, DisneyWorld, Universal Studios Hollywood, Universal Orlando, Hard Rock Café, and many of the top hotels in Las Vegas. They all start with a front story or theme, use a back-story for depth, and include a storyboard to map out the customer experience. To this they add set, costume, and, if need be, script to convey the story."

 

Read the full story to find out more about using storying as a part of your service experience and the four main components on which you need to focus:

Find or develop a strong front theme and back story.Develop and use a storyboard of the customer experience.Dress your “set” in sync with your story.Dress employees to fit the story.
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:50 AM

People connect more easily with brands that make their story a central part of the customer experience.  So make it an entertaining story that they won't soon forget.

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6 Tips for Storytelling Photography | Click it Up a Notch

6 Tips for Storytelling Photography | Click it Up a Notch | Best Storytelling Picks | Scoop.it

"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."

 

Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:

The introductory shotThe detail shotThe portrait shotThe moment shotThe end shotGetting it all in one shot


Via Kim Zinke (aka Gimli Goose)
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Best Storytelling Picks | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

Dominique Taste's curator insight, March 13, 12:27 PM

Le storytelling est loin d'être réservé aux marques glamour, aux entreprises patrimoniales ou aux start-up flamboyantes. Il nécessite juste plus de créativité et un choix de techniques comme :

* utiliser le vocabulaire de votre cible,

* transformer ses clients en héros,

* traiter ses employés avec égard,

* créer une histoire de zéro

* ou utiliser l'humour pour traiter les sujets délicats.

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Intro to storytelling 2 - What Is Storytelling | Slideshare - yrotsduol

What is storytelling, what it looks like, two ways you can use stories, and do you have the key ingredients to a great story with powerful emotions.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, February 8, 2:41 AM

You can also take a look at the series of related Introduction to Storytelling presentations.

Nedko Aldev's curator insight, March 7, 3:35 AM

 

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Virtual reality breathes life into immersive storytelling

Virtual reality breathes life into immersive storytelling | Best Storytelling Picks | Scoop.it

Via The Digital Rocking Chair
Mervi Rauhala's insight:

A truly interesting project which could increase sense of empathy and understanding. 

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The Digital Rocking Chair's curator insight, January 12, 4:22 PM


Kate Abrosimova:  "The craft of storytelling is experiencing a sea-change in its development. Putting a viewer in the event directly with the help of virtual reality technology is what journalists are likely to be doing in the next decade."

Minna Kilpeläinen's curator insight, January 12, 4:35 PM

If journalists want to raise real awareness of what is going on in the world, they can´t just offer the audience facts and images.  They also have to give possibilities to feel the reality. Nonny de la Peña´s Project Syria is a great example of it.

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Why #storytelling matters - Garr Reynolds ( @presentationzen) #TEDxKyoto

This talk was given at a local TEDx event, produced independently of the TED Conferences. Using Zen sensibilities of simplicity and clarity as his guide, Gar...

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Social Storytelling for the modern caveman by Brandhome

World Marketing Congress Mumbai: Brandhome’s vision on (social) storytelling Brandhome's strategic director Erik Saelens was keynote speaker at the WMC in Mumb…
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How To Get Storytelling Into Corporate Blogging | Doktor Spinn

How To Get Storytelling Into Corporate Blogging | Doktor Spinn | Best Storytelling Picks | Scoop.it

"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.


And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?"

 

Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts?  Yes there is.  Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:

Big promiseDespairDiscoverySolutionCall-to-action
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, September 12, 2014 5:56 PM

Are you struggling to get executive or anyone in your organization writing for your corporate blog?  Or want to take blog posts from drab to fab?  Copy out the easy to follow script (and include a link to the article) and promote to your bloggers as their storytelling claim to fame.

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The Arabian Nights: The Art of Storytelling

Slideshow introducing The Arabian Nights, frame stories, and the art of storytelling. Designed for "World Literature," an undergraduate course taught by Profe…
Mervi Rauhala's insight:

What would Schehezarade do? #Storytelling for the win!

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7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry

7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry | Best Storytelling Picks | Scoop.it

"There are a number of reasons why storytelling is so effective in eLearning. Not only does it help to motivate learners and create a more immersive experience, but it also allows them to feel more emotionally connected to the subject matter. The trouble is that converting your content and topics using a storytelling strategy can be challenging, especially if you want to get maximum results from your efforts."

 

Read the full article to find out more about these seven storytelling tips and tricks for eLearning professionals to help entertain and educate with carefully crafted stories:

Make the storyline and characters relatable and relevant.Don't forget to include the main elements of storytelling.Use high quality images to illustrate major plot points.Always integrate the core message into the plot.Use narration that enhances the story, but doesn't distract the learners.Keep it short to prevent cognitive overload.Make your storytelling interactive.
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Post is ok and storytelling could and should indeed be used in eLearning like in all learning. The tips are rather basic and stay on a very general level. Some examples and stories would have been nice :)

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 2014 8:01 PM

This article will help you integrate storytelling in your eLearning design and development process in order to create an engaging experience.


Be sure to check out the links to additional storytelling related resources/articles at the bottom of the article.

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How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via José Carlos
Mervi Rauhala's insight:

Good slideshare that doesen't say that stories solve everything. You obviously need great business skills too. Fresh examples and cases.

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Alessio Carciofi's curator insight, June 27, 2014 3:30 AM

great slides about #storytelling ! thanks @José Carlos 

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15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts

15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts | Best Storytelling Picks | Scoop.it

"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.

 

You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”

 

Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."

 

Read the full article to find out more about these tips:

Find Your Characters And Make Them The Focal Point Of Your PresentationSet The Stage By Describing Where You Are Now And Where You Want To Be In The FutureDescribe What Needs To Be Overcome And Highlight Why This Will Be DifficultEmotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)Challenge Your Audience’s Assumptions By Adding A TwistOnboard Your Audience With An Interesting Metaphor THEY Can Relate ToShow Your Audience Exactly What You Are Talking AboutHighlight The Important By Cutting Out The UnimportantUse Sound Effects To Anchor Important Details In Your PresentationUse Silence To Create Emphasis And Draw Your Audience Into Your StoryCreate A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable ExperiencePace Out Your Story To Allow Your Audience To BreatheTurn Your Important Data Points Into Memory GlueEnd Your Story With A Bang And Then Shut Up
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 27, 1:12 AM

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

Karen Dietz's curator insight, April 28, 6:19 PM

I like this piece! At first I was thinking, "Oh no, here's another headline designed to jerk my chain!" I think it's the word "insanely" that made me skeptical. But I check it out anyway, and am glad I did.


Why? Because it has some very refreshing things to say about structuring a storied presentation that will bring on the Wow! factor. And there are some great points about delivery, also.


There's a lot to gain from this post that contains material I usually don't see when authors write about storytelling and presentation.


Follow these tips here and I think you will win big next time you speak to a group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jose Gonzalez's curator insight, April 29, 1:53 PM

Awesome!!

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3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new "House of Cards" release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). In Kevin Spacey’s keynote from Content Marketing World 2014, he told a half hour story about the importance of storytelling...
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Why Something You Loved As A Child Is Your Key To Success Today

Why Something You Loved As A Child Is Your Key To Success Today | Best Storytelling Picks | Scoop.it
Storytelling is one of the most powerful skills you can develop. Learn how to master this skill and understand all the business applications of storytelling in my interview with Story Expert, Lani Peterson.
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How stories change hearts and brains

How stories change hearts and brains | Best Storytelling Picks | Scoop.it
Across time and culture, stories have been agents of personal transformation – in part because they change our brains

Via Gregg Morris
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Pat Heffernan's curator insight, January 25, 10:43 AM

Good storytelling feels more and more important for change, given the overwhelming flood of disjointed, impersonal information.

Noemi Valencia's curator insight, February 3, 10:17 PM

The power of stories has been proven throughout history.

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Are Your Copywriters Good Story Tellers?

Are Your Copywriters Good Story Tellers? | Best Storytelling Picks | Scoop.it
I wanted to write about the importance of telling stories when creating campaigns and I wanted to write something with a little authority, so I looked for an Ogilvy quote because he said/wrote many memorable statements about the subject. In looking for a quote, I came across this page, but the quote that stood out for me was:

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive”

Via Gregg Morris
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Seven Types Of Stories Every Leader Should Tell

Seven Types Of Stories Every Leader Should Tell | Best Storytelling Picks | Scoop.it
Leaders know they should tell stories to engage and inspire -- but what kind and when? Use this guide to create your own simple list of leadership stories.
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8 Classic storytelling techniques for engaging presentations

8 Classic storytelling techniques for engaging presentations | Best Storytelling Picks | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.

Via José Carlos
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Diane Goodman's curator insight, December 5, 2014 4:32 PM

8 storytelling strategies - great for storyboarding a video, writing a script or conceptualising a short story. The graphics tell it all.

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Storytelling Your Way to More Business

Storytelling Your Way to More Business | Best Storytelling Picks | Scoop.it
Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee.

Via Karen Dietz, Os Ishmael
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Miguel A. de Jesus's curator insight, December 12, 2014 7:44 PM

One of the ways to communicate and develop your EI is through effective Story  Telling.

J. Steven Sprenger ✔'s curator insight, December 13, 2014 6:13 AM

Corporate Visions trail blazed this concept back in 2003. Very cool and actionable insight.

Jim Signorelli's curator insight, December 15, 2014 8:05 PM

Thanks Karen.

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Hatch: Tell Stories with Purpose

Hatch: Tell Stories with Purpose | Best Storytelling Picks | Scoop.it
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
Mervi Rauhala's insight:

This seems to be a really interesting resource for organizations interested in storytelling. Lots of great material and worksheets.

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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | Best Storytelling Picks | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
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Tim Brook's curator insight, August 18, 2014 4:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 2014 3:44 AM

looks very good i´ll come back for that article

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6 tips for finding your perfect story for Storytelling Parade | Story & Heart

6 tips for finding your perfect story for Storytelling Parade | Story & Heart | Best Storytelling Picks | Scoop.it

"As a community of storytellers, we have a tremendous power to tell the stories that aren't often shared—the stories of people and organizations doing good for the world.  For Storytelling Parade, your mission is to share one such story.


Now, because these stories don't often get told, they may be a little difficult to find. With that in mind, we've enlisted help from Stillmotion to share how they not only found an inspiring story for the Parade of someone doing good but also one that fit their keywords."

 

Storytelling Parade is a filmmaking contest to tell the story of a person or non-profit who is making this world a better place.

 

Read the full article to dig deeper and find more about these 6 tips to help you find your story:

It all starts with a dreamStart small and build it outHit the (Google) streetsUse your loose connections & be persistentMaking contact & telling a great storyApproach it from the other side - think local
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, August 29, 2014 3:41 AM

Each of these tips has lots more to delve into and doesn't require you to tell your story through video.  Use them to prompt a story idea or tweak it.


If you sign up for the Storytelling Parade you get access to an additional five free educational videos created by StillMotion.  You don't need to sign-up to view the first video:

  1. How to find the right story for you
  2. How to build a strong story
  3. How to interview your character
  4. How to capture b-roll
  5. How to weave your story together in post
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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | Best Storytelling Picks | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."

 

True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere
Via Kim Zinke (aka Gimli Goose)
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Lorraine Elvire Wagenaar's curator insight, September 3, 2014 6:17 AM

Heel goed om je zo in te zetten voor de ziekte ALS, hoop dat er heel veel geld word opgehaald.