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10 of the World's Best Storytellers | HubSpot

Learn how to tell compelling stories like the 10 of the best storytellers in the world.

 

From http://blog.hubspot.com/10-best-storytellers

What We Can All Learn From the Best Storytellers in the World

 

1) Walt Disney.  Lesson: Use details to create an immersive experience; just take care to ensure those details don't stand out so much that they detract from the story you're trying to tell.

 

2) Sheryl Sandberg. Lesson: Sharing personal stories makes you feel vulnerable, but it's that vulnerability that resonates with and connects you to other people.

 

3) Leymah Gbowee. Lesson: You can tell your story without words. Sometimes, the impact is far greater without them.

 

4) Richard Branson. Lesson: Flaws make stories interesting, and more relatable. Don't worry about polishing every little detail of your story -- just tell it. Even the naughty bits. Actually, especially the naughty bits.

 

5) charity: water. Lesson: Sometimes one person's story can help you give a voice to millions.

 

6) Bruce Springsteen. Lesson: Great storytelling brings together a disparate community through shared experience, making one individual feel part of something bigger.

 

7) Nate Silver. Lesson: Numbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words.

 

8) Ellen DeGeneres. Lesson: Whether they know it or not, everyone has a story to tell. If you approach conversations with an open mind, you can find those gems and make them interesting.

 

9) Louis CK. Lesson: Tell your stories with unflinching honesty. Half-baked transparency is boring.

 

10) Steve Jobs. Lesson: Create an experience worth telling if you want your story to spread.


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Who would you pick as the wordl's best storytellers?

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Best Storytelling Picks

Bringing you the best storytelling picks. Enjoy and spread the love :)
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How To Get Storytelling Into Corporate Blogging | Doktor Spinn

How To Get Storytelling Into Corporate Blogging | Doktor Spinn | Best Storytelling Picks | Scoop.it

"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.


And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?"

 

Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts?  Yes there is.  Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:

Big promiseDespairDiscoverySolutionCall-to-action
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, September 12, 5:56 PM

Are you struggling to get executive or anyone in your organization writing for your corporate blog?  Or want to take blog posts from drab to fab?  Copy out the easy to follow script (and include a link to the article) and promote to your bloggers as their storytelling claim to fame.

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The Arabian Nights: The Art of Storytelling

Slideshow introducing The Arabian Nights, frame stories, and the art of storytelling. Designed for "World Literature," an undergraduate course taught by Profe…
Mervi Rauhala's insight:

What would Schehezarade do? #Storytelling for the win!

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7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry

7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry | Best Storytelling Picks | Scoop.it

"There are a number of reasons why storytelling is so effective in eLearning. Not only does it help to motivate learners and create a more immersive experience, but it also allows them to feel more emotionally connected to the subject matter. The trouble is that converting your content and topics using a storytelling strategy can be challenging, especially if you want to get maximum results from your efforts."

 

Read the full article to find out more about these seven storytelling tips and tricks for eLearning professionals to help entertain and educate with carefully crafted stories:

Make the storyline and characters relatable and relevant.Don't forget to include the main elements of storytelling.Use high quality images to illustrate major plot points.Always integrate the core message into the plot.Use narration that enhances the story, but doesn't distract the learners.Keep it short to prevent cognitive overload.Make your storytelling interactive.
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Post is ok and storytelling could and should indeed be used in eLearning like in all learning. The tips are rather basic and stay on a very general level. Some examples and stories would have been nice :)

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Kim Zinke (aka Gimli Goose)'s curator insight, August 23, 8:01 PM

This article will help you integrate storytelling in your eLearning design and development process in order to create an engaging experience.


Be sure to check out the links to additional storytelling related resources/articles at the bottom of the article.

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How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via José Carlos
Mervi Rauhala's insight:

Good slideshare that doesen't say that stories solve everything. You obviously need great business skills too. Fresh examples and cases.

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Alessio Carciofi's curator insight, June 27, 3:30 AM

great slides about #storytelling ! thanks @José Carlos 

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Top 10 tips on using storytelling in a presentation | business life

Top 10 tips on using storytelling in a presentation | business life | Best Storytelling Picks | Scoop.it

"Effective leaders know that telling a powerful story is the most effective way to engage people."

 

Read the full article to find out more about these 10 golden rules for storytelling success in presentations:

Use stories selectivelyListen before you speakAim carefullyMake it personalMake it realLearn the story not the wordsConnect with the audienceUse simple languageLet the story do the workRemember we are all storytellers
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Kim Zinke (aka Gimli Goose)'s curator insight, June 6, 4:58 PM

Whatever platform you use to tell your story, these tips will help you out.

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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Best Storytelling Picks | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort? | Best Storytelling Picks | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations (Can You Measure Storytelling in Your Media Relations Effort?
Mervi Rauhala's insight:

Interesting article especially for communications people.

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The psychology behind persuasive storytelling

In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling. You'll learn how the most successful brand...

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25 Killer Resources to Learn Storytelling | Business 2 Community

25 Killer Resources to Learn Storytelling | Business 2 Community | Best Storytelling Picks | Scoop.it

25 online resources to get you started down the storytelling path and tell your brand story.


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

All and all good resources for business storytelling.

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Kim Zinke (aka Gimli Goose)'s curator insight, March 19, 12:44 AM

A nice cross-selection of articles and sites.  It covers crafting a story to telling it through transmedia.

malek's curator insight, March 19, 6:34 PM

Your visitors disappear at the landing page?

It's all about the skill to retain visitors and turning them into leads, the ability  to tell a robust brand story, one that zip and grasp their attention like a great novel or movie. 

A useful resource, keep  handy

Florian Eisele's curator insight, March 21, 2:28 PM

Top-notch compendium using great sources and covering a range of important storytelling aspects

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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Best Storytelling Picks | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
Mervi Rauhala's insight:

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Karen Dietz's curator insight, March 13, 12:48 PM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Best Storytelling Picks | Scoop.it

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The Digital Rocking Chair's curator insight, March 3, 2:59 AM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

Dr. Pamela Rutledge's curator insight, March 3, 11:20 AM

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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3 Ways To Tell Better Stories And Make People Care | Fast Co.

3 Ways To Tell Better Stories And Make People Care | Fast Co. | Best Storytelling Picks | Scoop.it

"Good stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand.

 

Good storytelling leads to great writing. And good stories, and the people behind them, sell. Stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand."

 

Read the full article to find out more about these three tips, and an activity to fulfill each, to get your stories headed in the right direction and be something people will actually want to read:

Create a story with streamlined relatabilityUse your voiceKnow your audience
Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

Good tips especially for writing

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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | Best Storytelling Picks | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
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Tim Brook's curator insight, August 18, 4:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 3:44 AM

looks very good i´ll come back for that article

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6 tips for finding your perfect story for Storytelling Parade | Story & Heart

6 tips for finding your perfect story for Storytelling Parade | Story & Heart | Best Storytelling Picks | Scoop.it

"As a community of storytellers, we have a tremendous power to tell the stories that aren't often shared—the stories of people and organizations doing good for the world.  For Storytelling Parade, your mission is to share one such story.


Now, because these stories don't often get told, they may be a little difficult to find. With that in mind, we've enlisted help from Stillmotion to share how they not only found an inspiring story for the Parade of someone doing good but also one that fit their keywords."

 

Storytelling Parade is a filmmaking contest to tell the story of a person or non-profit who is making this world a better place.

 

Read the full article to dig deeper and find more about these 6 tips to help you find your story:

It all starts with a dreamStart small and build it outHit the (Google) streetsUse your loose connections & be persistentMaking contact & telling a great storyApproach it from the other side - think local
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Kim Zinke (aka Gimli Goose)'s curator insight, August 29, 3:41 AM

Each of these tips has lots more to delve into and doesn't require you to tell your story through video.  Use them to prompt a story idea or tweak it.


If you sign up for the Storytelling Parade you get access to an additional five free educational videos created by StillMotion.  You don't need to sign-up to view the first video:

  1. How to find the right story for you
  2. How to build a strong story
  3. How to interview your character
  4. How to capture b-roll
  5. How to weave your story together in post
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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | Best Storytelling Picks | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."

 

True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere
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Lorraine Elvire Wagenaar's curator insight, September 3, 6:17 AM

Heel goed om je zo in te zetten voor de ziekte ALS, hoop dat er heel veel geld word opgehaald. 

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7 Storytelling Tips for Businesses

7 Storytelling Tips for Businesses | Best Storytelling Picks | Scoop.it
Get tips about writing your company's brand story. Storytelling requires a problem and resolution as well as a tone that matches your messaging.

Via José Carlos
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Quest Attack

Quest Attack | Best Storytelling Picks | Scoop.it
Brevity is the soul of Twitter. Not a mere suggestion, it is a requirement is built right into its usability. Whether one attempts a stab at a sharply comic observation or wants to excitedly share ...
Mervi Rauhala's insight:

Twitter Storytelling! These are interesting experiments.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Best Storytelling Picks | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.

Via José Carlos
Mervi Rauhala's insight:

This is rather long article but worth reading especially for marketing and communications people. Contains links to primary sources which is always a plus.

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Jeni Mawter's curator insight, June 29, 11:43 PM

Why we are 'wired' for stories.

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The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | Best Storytelling Picks | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]

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Karen Dietz's curator insight, May 13, 2:17 PM

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 minutes long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos
Mervi Rauhala's insight:

Storytelling as a tool for great user experience design

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Stefano Principato's curator insight, April 22, 12:50 PM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Tarinakone's curator insight, April 23, 12:46 AM

Story based service design, using dramatic arc is a powerful tool!

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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | Best Storytelling Picks | Scoop.it

Evolution of storytelling created for iversity.com.

Origins of storytellingAncient Egyptian storiesAncient Greek poetsShadowplay in AsiaTroubadoursPrinting pressShakespeare's playsMovies & radioGolden age of tvInternetTransmedia storytellingAlternate reality games
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Marta Torán's curator insight, April 6, 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 6:04 PM

Another interesting infographic

Andrea Robotti's curator insight, July 1, 5:04 AM

Interessante excursus storico sullo storytelling...ma ci rendiamo conto che andando indietro di millenni la la storia dell'uomo è sempre stata accompagnata dalal necessità di raccontarsi?

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How to start your own storytelling night | The Guardian

How to start your own storytelling night | The Guardian | Best Storytelling Picks | Scoop.it

"I hosted my first storytelling night about eight years ago. At the time, there were all sorts of open mic nights for comedians, musicians and poets, but nothing in the style of US storytelling nights such as The Moth where ordinary people stood up and told true tales about their lives. The humour, warmth and sadness in those stories made a human connection unlike any other art form I had experienced."

 

Read the full article to find out how to set up your own storytelling event:

the venuethe storytellersplanning the nightovercoming nervesafter hours
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Kim Zinke (aka Gimli Goose)'s curator insight, March 23, 2:10 AM

The Moth is an excellent role model to follow.  The host many live events across the country are held.  Check out their website to discover more about their events, storytelling tips and other resources, and listen to stories.

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Best Storytelling Picks | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 4:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 3:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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7 Powerful Ways Stories Connect You with Your Customers | Curatti

7 Powerful Ways Stories Connect You with Your Customers | Curatti | Best Storytelling Picks | Scoop.it

"This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative.  Gathering customer stories is hard for companies. Add trying to collect stories via social media or community forums and it feels doubly difficult. Businesses don’t know how to ask for stories, or how to write up the story that makes the customer the hero."

 

Read the full article to find out more about these storytelling collection tips from fellow curator and storytelling guru Karen Dietz:

Getting startedWhat not to doStory promptsTry it outThe secret ingredientFour tips


Via Kim Zinke (aka Gimli Goose)
Mervi Rauhala's insight:

I like a lot storytelling content which provides concrete advice what to try with examples.  This is such an article.

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