A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft! It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field. We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-
Consumers don't care about you. They care about what you mean to them. And meaning comes from stories. When you tell your company story, you become more relatable. And when consumers relate to your brand, they'll buy from you.
Social media allows you to tell your stories at scale and build powerful relationships with your customers. In the past, storytelling to the masses was expensive and only possible via large media firms. Now, storytelling is free, or near-free, via accessible social media tools.
Here are seven simple ways you can become a more effective storyteller on social media
You had a mix of news reporters, government, big and small businesses, native populations and a nonprofit (Greenpeace). Most of these characters would normally be opposed to working with the others. But in this case, they eventually saw ...
The study appears to prove picture slides with a full sentence slide title are more effective than bullet point slides with a topic title – at least for complex concepts. However, the research is badly flawed and the conclusions drawn are overly broad and even biased.
Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.
[Image credit: brewbooks on Flickr]
Ahhh -- words of wisdom from one of my colleagues and favorite storytellers -- Llimor Shiponi. This post of hers is all about storytelling elasticity and the power of oral storytelling.
In this electronic age when digital storytelling is often viewed as THE SOLUTION -- this post is a reminder that oral storytelling is still the gold standard.
Want executive presence? Focus on building oral storytelling skills and sharing your stories in person as often as you can.
Want to increase business? Focus on building oral storytelling skills and sharing your stories in person as often as you can.
There's no substitute. Enjoy Limor's wise words of wisdom here!
And thank you Gregg Morris @greggvm for originally finding and sharing this article!
The Secret To Great Storytelling Forbes If you want to master great storytelling, you have to learn 3 essential lessons. All of them are contained in a wonderful TED talk by Carmen Agra Deedy about her mother, driving, and a universal insight.
Editor’s note: The following is an excerpt from The Missing Ink: The Lost Art of Handwriting by Philip Hensher.From 1989, two professors of education at the University of Washington, Virginia Berninger and Robert Abbott, carried out research on the...
Janice Tomich's insight:
The lost art of handwriting. Is there value in teaching our children how to execute those gorgeous swirls and curlycues? It would seem there is...
"Being of a slightly contrarian frame of mind, however, I think it’s important that we remind ourselves that stories do have limits, and excessive reliance on them can weaken our persuasive efforts, especially when our listeners start probing a little deeper to find the real truth behind them."
I like how the author Jack Malcolm starts out his blog. Yes, stories can be deceptive just like any other form of communication.
And I agree with his first point: they may be untrue or exaggerated.
After that however, I put my cranky pants on.
The next point advocates is that stories are ALWAYS incomplete; that nuance and complexity get in the way of a good story.
Balderdash I say!! What about the creation of rich media, layered meanings, and multiple interpretations?
The next point is equally problematic: stories may be true, but insufficient; that the more vivid and compelling a story, the more it can mislead because the listener focuses in on the details instead of the larger picture.
Aaaarrrgghh! All that says to me is that when that happens, the teller is not that skilled in storytelling and the crafting of co-created meanings which speak to a larger picture.
Bottom line for all of us? Keep learning the craft of storytelling. Know how to layer multiple meanings into your biz stories when needed. Keep drawing out the bigger picture in your stories when needed. And be authentic.