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How To Spot Interesting Stories Inside Your Company: Four Characterizing Traits

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Robin Good
Janice Tomich's insight:

Spot on -- it's not what you or your organization does ... it's about the why! Gr8 example of how to spot a good story. 

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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Storytelling vs Data
Persuade with a story & argue with your data
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Networking: 10 Storytelling Questions To Develop Meaningful Relationships

Networking: 10 Storytelling Questions To Develop Meaningful Relationships | Storytelling vs Data | Scoop.it
Being a wonderful conversationalist might be easier than you think. Here are 10 story-eliciting questions to get the conversation going.

Via Karen Dietz
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Karen Dietz's curator insight, June 15, 2:14 PM

I often get this question: how can I use stories or story tools when networking? My replies are much like my colleague Shawn Callahan's: it's less about the stories you tell and more about the questions you ask to evoke stories from others.


As Maya Angelou has said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."


Oh, so true! So here Shawn has written a quick post that demonstrates the kinds of questions you can ask at networking events that will generate stories. Remember, networking is not about broadcasting who you are, it's about developing meaningful relationships with others so you can know who you want to do business with.


Enjoy these questions and I bet you'll get ideas for additional ones you can ask.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Relationship With An Audience Starts Before You Walk On Stage

Your Relationship With An Audience Starts Before You Walk On Stage | Storytelling vs Data | Scoop.it
How to connect with an audience before you begin to speak.

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Karen Dietz's curator insight, January 21, 2:43 PM

Here's a quick article with lots of insight. It's rare that I find a post about connecting with your audience before giving a presentation.


Almost all the articles I find are focused on creating the presentation. Or on delivery. Hardly anyone talks about preparing for the relationship with your audience. Until now!


There's advice here on your introduction, your "offstage beat" (cultivating the attitude you walk on stage with), and mingling with your audience before hand.


Connecting well with your audience is a critical success factor. Read this article to build these practices into your presentations.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Linda Alexander's curator insight, January 21, 8:32 PM

Great tips...

Marc Kneepkens's curator insight, January 21, 8:34 PM

Use this before making your pitch to a panel of investors. Excellent ideas.

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Type Your Own Animated Movie/Biz Story w/ This Crazy Software

Type Your Own Animated Movie/Biz Story w/ This Crazy Software | Storytelling vs Data | Scoop.it
Inside this playful screenwriting software may hide the future of filmmaking: You simply write what you want to see and that vision plays on screen.

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Jose Nevarez's comment, November 14, 2013 1:17 PM
Looks great for creating "living" storyboards. I will give a try for a proyect I'm working on and let you know.
Karen Dietz's comment, November 14, 2013 2:51 PM
Many thanks Jose! I look forward to hearing your thoughts. I received a report from a colleague on LinkedIn that it's a big program to download.
Ellen Belluomini's curator insight, November 17, 2013 10:33 AM

Think about the possibilites with social work education!

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How To Fight Story & Pitch Fatigue

How To Fight Story & Pitch Fatigue | Storytelling vs Data | Scoop.it
Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...

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Jasbin's comment, June 10, 2013 7:48 AM
Nice and interesting story
Rajeshwar Parekh's curator insight, June 10, 2013 9:00 AM

...certainly applies to writing fiction because of legitimate or credible characterization, for a villain that causes a change in a protagonist's early life and later in her life, creating another legitimate villain...

Karen Dietz's comment, June 24, 2013 2:59 PM
Glad you liked the article Express Invites and Rajeshwar, you make good points about its relevance for fiction writers.
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3 Steps to Turn a Graph into a Story : Speaking PowerPoint

3 Steps to Turn a Graph into a Story : Speaking PowerPoint | Storytelling vs Data | Scoop.it
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Twitter Chats for Public Relations & Marketing | Cisionblog

Twitter Chats for Public Relations & Marketing | Cisionblog | Storytelling vs Data | Scoop.it

A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft! It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field. We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-


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Jeff Domansky's curator insight, March 8, 2013 1:57 PM

Nice update to a useful resource from Cision...

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7 Ways to Tell Stories (Truthful Ones) to Sell Online | Inc.

7 Ways to Tell Stories (Truthful Ones) to Sell Online | Inc. | Storytelling vs Data | Scoop.it

Consumers don't care about you. They care about what you mean to them. And meaning comes from stories. When you tell your company story, you become more relatable. And when consumers relate to your brand, they'll buy from you.

 

Social media allows you to tell your stories at scale and build powerful relationships with your customers. In the past, storytelling to the masses was expensive and only possible via large media firms. Now, storytelling is free, or near-free, via accessible social media tools. 

 

Here are seven simple ways you can become a more effective storyteller on social media


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Jeff Domansky's curator insight, February 17, 2013 2:50 PM

Great storytelling lessons...

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Storytelling: How to Captivate Your Prospects and Grow ... - Word Chef

Storytelling: How to Captivate Your Prospects and Grow ... - Word Chef | Storytelling vs Data | Scoop.it
You had a mix of news reporters, government, big and small businesses, native populations and a nonprofit (Greenpeace). Most of these characters would normally be opposed to working with the others. But in this case, they eventually saw ...

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Karen Dietz's curator insight, January 3, 2013 1:19 PM

I really really like the questions this author asks as you are creating or honing your biz stories. They are right on -- and the answers will bring depth and quality to your stories. Which are very desirable things these days.


This is a quick piece but with lots to think about. The questions are fun -- they will get you thinking differently about the stories you are crafting, or will help you rework your current stories to give more meaning and staying power.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Critique of Assertion-Evidence Research : Speaking PowerPoint

Critique of Assertion-Evidence Research : Speaking PowerPoint | Storytelling vs Data | Scoop.it
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The study appears to prove picture slides with a full sentence slide title are more effective than bullet point slides with a topic title – at least for complex concepts. However, the research is badly flawed and the conclusions drawn are overly broad and even biased.

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The power of a spoken word

The power of a spoken word | Storytelling vs Data | Scoop.it

Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.

 

[Image credit: brewbooks on Flickr]

 

Ahhh -- words of wisdom from one of my colleagues and favorite storytellers -- Llimor Shiponi. This post of hers is all about storytelling elasticity and the power of oral storytelling.

 

In this electronic age when digital storytelling is often viewed as THE SOLUTION -- this post is a reminder that oral storytelling is still the gold standard.

 

Want executive presence? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

Want to increase business? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

There's no substitute. Enjoy Limor's wise words of wisdom here!

 

And thank you Gregg Morris @greggvm for originally finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling and Content Strategy

Storytelling and Content Strategy | Storytelling vs Data | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Narrative Science and the Future of StoryTelling at Anna Wahrman

Narrative Science and the Future of StoryTelling at Anna Wahrman | Storytelling vs Data | Scoop.it
Media | Technology | Culture (One of those "future of journalism" posts, in which I give a big, fat kiss to @narrativesci and @KJ_Hammond http://t.co/S7rlM8Gj #FoST...)...
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40 Things To Say Before You Die - Forbes

40 Things To Say Before You Die - Forbes | Storytelling vs Data | Scoop.it

Before you're sprawled on your deathbed, there are some things you really have to say. They're not complicated. They're not poetry. They're just short sentences with big meaning.


Via Ariana Amorim, Jose Luis Anzizar
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Ways to measure the ROI of Storytelling in PR Efforts

Ways to measure the ROI of Storytelling in PR Efforts | Storytelling vs Data | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

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Karen Dietz's curator insight, May 12, 4:09 PM

Last Wednesday I had a terrific opportunity to spend time with hundred of Public Relations (PR) professionals at a 1-day conference in Portland, OR. The entire conference was focused on storytelling. Yeah!


I got to hear Nancy Duarte speak (her next book is on storytelling BTW), and hang out with story branding expert Jim Signorelli after his keynote. I also had the privilege of chatting with PR maven Lou Hoffman of the Hoffman Agency. Lou was one of the presenters advocating for more storytelling in the mix of PR work. It was a fabulous presentation.


Afterwards we had a chance to chat and part of the conversation centered on determining the ROI of storytelling. We both agreed that figuring out the ROI of story activities depends on the application of story. The ROI of story and leadership coaching requires different measures than the ROI of story in marketing.


Today he sent me the link to his latest blog -- and it's all about how to consider the ROI of PR efforts. Double yeah!


In truth, every company is in the PR business and Lou's article helps all of us determine the ROI of this activity. Many thanks Lou for this clear-headed guide.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Michael Bay's Epic Fail : What to do instead (hint: storytelling)

Michael Bay's Epic Fail : What to do instead (hint: storytelling) | Storytelling vs Data | Scoop.it
Michael Bay blanked out during his Samsung presentation at the CES conference in Vegas. A teleprompter issue had him at a loss for words and walking off stage.

Via Karen Dietz
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Karen Dietz's curator insight, January 13, 12:43 PM

Michael Bay's presentation disaster has been making the rounds for days now. Here's a SlideShare piece with advice for how to avoid something similar in your life.


I like most of the points made here -- especially 'know your stuff' and the insights about a presentation not being about perfection.


The point I disagree with is practicing in front of a mirror. Why? Because storytelling is practiced with a trusted listening partner.  


In the end, if Michael had actually prepared his presentation as a story several things would have happened:

  1. He would have remembered all of his points
  2. He wouldn't have needed to rely on technology or a teleprompter to deliver his talk.


I can tell story was never part of his presentation -- I bet it was just a bunch of boring facts and figures. Which is why he got flustered and walked off stage saying he couldn't remember what he was supposed to say.


Never ever let this happen to you. Craft your presentation as a story! You'll will not have to worry about technology failing. And you will always win the day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

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The Secret To Great Storytelling - Forbes

The Secret To Great Storytelling - Forbes | Storytelling vs Data | Scoop.it
The Secret To Great Storytelling
Forbes
If you want to master great storytelling, you have to learn 3 essential lessons. All of them are contained in a wonderful TED talk by Carmen Agra Deedy about her mother, driving, and a universal insight.
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10 Ways To Rescue Handwriting From The Grave

10 Ways To Rescue Handwriting From The Grave | Storytelling vs Data | Scoop.it
Editor’s note: The following is an excerpt from The Missing Ink: The Lost Art of Handwriting by Philip Hensher.From 1989, two professors of education at the University of Washington, Virginia Berninger and Robert Abbott, carried out research on the...
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The lost art of handwriting. Is there value in teaching our children how to execute those gorgeous swirls and curlycues? It would seem there is...

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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Storytelling vs Data | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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How To Spot Interesting Stories Inside Your Company: Four Characterizing Traits

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Robin Good
Janice Tomich's insight:

Spot on -- it's not what you or your organization does ... it's about the why! Gr8 example of how to spot a good story. 

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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

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The 10 Best Corporate Blogs in the World

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Os Ishmael's curator insight, January 8, 2013 5:32 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling vs Data | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
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Jeff Domansky's curator insight, December 18, 2012 10:42 PM

Useful tips and tactics for better storytelling.

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What storytelling does to our brains

What storytelling does to our brains | Storytelling vs Data | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.

Via José Carlos, Dick Cheuk, David Hain
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Meryl Jaffe, PhD's comment, December 5, 2012 12:42 PM
Thanks for the article.
José Carlos's comment, December 5, 2012 1:25 PM
you are welcome :)
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Stories Are Not Evidence

Stories Are Not Evidence | Storytelling vs Data | Scoop.it

"Being of a slightly contrarian frame of mind, however, I think it’s important that we remind ourselves that stories do have limits, and excessive reliance on them can weaken our persuasive efforts, especially when our listeners start probing a little deeper to find the real truth behind them."

 

I like how the author Jack Malcolm starts out his blog. Yes, stories can be deceptive just like any other form of communication.

 

And I agree with his first point: they may be untrue or exaggerated.

 

After that however, I put my cranky pants on.

 

The next point advocates is that stories are ALWAYS incomplete; that nuance and complexity get in the way of a good story.

 

Balderdash I say!! What about the creation of rich media, layered meanings, and multiple interpretations? 

 

The next point is equally problematic: stories may be true, but insufficient; that the more vivid and compelling a story, the more it can mislead because the listener focuses in on the details instead of the larger picture. 

 

Aaaarrrgghh! All that says to me is that when that happens, the teller is not that skilled in storytelling and the crafting of co-created meanings which speak to a larger picture. 

 

Bottom line for all of us? Keep learning the craft of storytelling. Know how to layer multiple meanings into your biz stories when needed. Keep drawing out the bigger picture in your stories when needed. And be authentic.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Kristen E. Sukalac's comment, October 28, 2012 1:16 PM
With all due respect Karen, I think you totally miss the mark on his second point. Any representation of reality -- including well-written stories -- will by necessity exclude part of the reality. We carefully select the elements based on who is communicating and to whom and what the purpose is. Sociologists refer to this as differentiating between the map and the territory. There's a fabulous, although poorly titled, book by Howard S. Becker about this called "Telling about Society". That's what he means about the inherent incompleteness of any story.
Karen Dietz's comment, October 28, 2012 9:29 PM
Hi Kristen -- with a PhD in Folklore I do agree with your comment and am very familiar with map/territory distinctions. As we know, any culture or group is composed of a collection of stories as opposed to a grand narrative that explains it all. However, the author's point was that the more vivid a story is, the more it will mislead the listener because the listener will focus only on the details instead of the larger picture. I find that statement problematic. Many thanks for the comment!
Karen Dietz's comment, October 28, 2012 9:38 PM
Oh, and yes -- there are times when a storyteller can tell a story and have it be sufficient for the group, and speak to the bigger picture. But that is different than a collection of stories reflecting a group, which your comment addresses Kirsten. As you can see, there is a lot more to this article than meets the eye! Again, I very much appreciate the input and discussion :)
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The Psychological Power of Storytelling

The Psychological Power of Storytelling | Storytelling vs Data | Scoop.it
Stories leap frog technology, taking us to authentic experience (The Psychological Power of Storytelling | Psychology Today http://t.co/8w2w9USQ...)...
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Brain Pickings

Brain Pickings | Storytelling vs Data | Scoop.it
Curating eclectic interestingness from culture's collective brain (Storytelling - how your brain reacts, and why it's beneficial to us all.)...
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