Storytelling voor communicatieadviseurs
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Storytelling voor communicatieadviseurs
Collectie van artikelen over het hoe, wat, waarom van storytelling. Van corporate stories tot visual storytelling.
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How to Tell Your 'Story of Self' | BillMoyers.com

How to Tell Your 'Story of Self' | BillMoyers.com | Storytelling voor communicatieadviseurs | Scoop.it
Storytelling is one of the most powerful tools that organizers and movement builders have at their disposal -- and personal stories often have the most impact.
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Made To Stick by Chip and Dan Heath

Short presentation of Made to Stick's SUCCESs principles.
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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Storytelling voor communicatieadviseurs | Scoop.it
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
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INFOGRAPHIC: Storytelling; oud nieuws? - Blog - Coopr

INFOGRAPHIC: Storytelling; oud nieuws? - Blog - Coopr | Storytelling voor communicatieadviseurs | Scoop.it
De term 'storytelling' is in de wereld van content marketing niet meer weg te denken. Maar het is niet bepaald nieuw te noemen, want storytelling bestaat al duizenden jaren. Zo vertelden wij elkaar 4200 voor Christus natuurlijk ook al verhalen ...
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Show, Don’t Tell: 5 Lessons In Communication

"Show, don’t tell is about storytelling. The beauty of teaching through storytelling is that a story provides lessons that can be translated and interpreted. Storytelling inspires people because someone is sharing what they have accomplished and the listener learns it is possible and can use her imagination to decide how to apply it."


Via Gregg Morris
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Ariana Amorim's curator insight, June 12, 2013 7:20 AM

Main ideas here:

 

Show, don’t tell is about conveying a message so that the lessons learned are personalized, rather than a list of laws.


How can you teach someone something that isn’t teachable?


1. Create An Experience

2. Tell A Story

3. Use A Metaphor

4. Set An Example

5. Reward The Best Examples

 

... our job is to educate, inspire, talk to and listen to people. We’re often inclined to do this by lecturing but the most effective way is a less direct route that has more impact and better staying power. Show, don’t tell.

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Storyshowing and storytelling

Storyshowing and storytelling | Storytelling voor communicatieadviseurs | Scoop.it

"Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the overuse of the word storytelling (am I am guilty as charged) is the difference in discipline of storytelling and storyshowing."


Via Gregg Morris
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Narrative Drive

Narrative Drive | Storytelling voor communicatieadviseurs | Scoop.it

"When a work has Narrative Drive, clichés like “I couldn’t stop turning the pages” and “it reads like a bat out of Hell” come out of the mouths of even the most eloquent of speakers.

 

Narrative drive is that quality that keeps readers riveted. It is the lightening in a bottle that creates great fortunes.  If your work has none…fuhgetaboutit."


Via Gregg Morris
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Storytelling Tip: Use the calendar to tell your story | JerryBrownPR

Storytelling Tip: Use the calendar to tell your story | JerryBrownPR | Storytelling voor communicatieadviseurs | Scoop.it
The calendar contains a wealth of opportunities to tell your story.

 

Now here is a real nifty reminder -- use your calendar to help you figure out what kinds of business stories you want to tell.

 

It's all part of an integrated content strategy plan. This is a quick article with some really good ideas/reminders. Hope this sparks some creative thinking!

 

Link to the original article: http://jerrybrownpr.com/2012/11/20/storytelling-tip-use-the-calendar-to-tell-your-story/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Dona Chakraborty
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The 50 Best Short Stories of All Time | Online Classes

The 50 Best Short Stories of All Time | Online Classes | Storytelling voor communicatieadviseurs | Scoop.it
If you're looking for something to read between classes, get you into literature or just keep you entertained, pick up one of these short stories.
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StorytellingMatters - Vijf onmisbare trends voor storytelling in 2013

StorytellingMatters - Vijf onmisbare trends voor storytelling in 2013 | Storytelling voor communicatieadviseurs | Scoop.it
StorytellingMatters is hét platform voor marketing en communicatieprofessionals op zoek naar kennis, inspiratie en transmediale storytelling.
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3 Free Storytelling Lectures

3 Free Storytelling Lectures | Storytelling voor communicatieadviseurs | Scoop.it
Lectures from Kurt Vonnegut, Neil Gaiman and Andrew Evans on how to tell better, truer stories, and how to recognize the ones that people love.

Via José Carlos
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Storytelling voor communicatieadviseurs | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via José Carlos
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Marketing 3.0: Het ontwikkelen van uw Corporate story

Marketing 3.0: Het ontwikkelen van uw Corporate story | Storytelling voor communicatieadviseurs | Scoop.it
arjenterbraak's insight:

Over de do's van het creeren van eengoede corporate story.

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Merken en verhalen: een love story of een Catch-22? | SWOCC

Merken en verhalen: een love story of een Catch-22? | SWOCC | Storytelling voor communicatieadviseurs | Scoop.it
Het idee is dat een corporate story deze effecten heeft omdat zo'n verhaal kan leiden tot 'narratieve transportatie'. Wanneer narratieve transportatie optreedt, gaat de consument zo op in het verhaal dat hij even vergeet waar ...
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The Essentials of Business Storytelling

There are some absolute basics you should get under your belt to make the most of business storytelling. This presentation sets the groundwork for business stor
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De magie van IKEA: storytelling op tien niveaus

De magie van IKEA: storytelling op tien niveaus | Storytelling voor communicatieadviseurs | Scoop.it
Terwijl veel online marketeers zich druk maken over tienden van seconden en mediamensen jammeren over de aandachtsspanne van de hedendaagse consument, stonden er gisteren files richting IKEA. Op...
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The Secret Weapon of Story Physics: Narrative Strategy

The Secret Weapon of Story Physics: Narrative Strategy | Storytelling voor communicatieadviseurs | Scoop.it

"What is narrative strategy?


It’s how you will narrate your story.  It is the voice of your story.

 

Pretty much everything else you need to decide upon defines the WHAT of your story.  The expositional content of it."


Via Gregg Morris
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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Storytelling voor communicatieadviseurs | Scoop.it
Marketers can reach a greater audience than ever by combining the power of social media and storytelling.

Via José Carlos
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How to Tell Your 'Story of Self' | BillMoyers.com

How to Tell Your 'Story of Self' | BillMoyers.com | Storytelling voor communicatieadviseurs | Scoop.it
Storytelling is one of the most powerful tools that organizers and movement builders have at their disposal -- and personal stories often have the most impact.

Via José Carlos
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Demonstrating the Simplicity of Storytelling

Demonstrating the Simplicity of Storytelling | Storytelling voor communicatieadviseurs | Scoop.it

"Once again this shows the power of the mind to create a story to make sense of its surroundings. Your brain is happier to believe there are connections between the things that it sees. This is a vital insight for your brand experience. If you do not control the story, your audience will find their own and maybe it’s not the story you want to tell."


Via Gregg Morris
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RainboWillis's curator insight, June 14, 2013 1:20 PM

The Kuleshov effect. I didn't know this term, but of course it is true: Context plays a defining role in how we interpret narrative. 


This would be a useful video for my Creative Writing students.

XYEYE's comment, June 14, 2013 8:03 PM
Context I always say is the other king!
Ariana Amorim's curator insight, June 17, 2013 11:48 AM

This article tells us about the Kuleshov Effect and its implications on brand experience. I think there's more to it and that's why I rescoop it here.

 

The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian filmmaker Lev Kuleshov in the 1910s and 1920s. 

 

In the dawn of the 20th century, cinema was a new art form, comprising many techniques that hadn’t been developed. The elements of editing were among the ones that had not been studied to the needed extension. Lev Kuleshov was among the first to indicate the power of film editing and to dissect the effects of juxtaposition.

 

Kuleshov put a film together, showing the expression of an actor, edited together with a plate of soup, a girl in a coffin and a woman on a recliner. Audiences praised the subtle acting, showing an almost imperceptible expression of hunger, grief, or lust in turn. The reality, of course, is that the same clip of the actor's face was re-used, and the effect is created entirely by its juxtaposition with other images.

 

Through his experiments and research, Kuleshov discovered that depending on how shots are assembled the audience will attach a specific meaning or emotion to it.The implication is that viewers brought their own emotional reactions to this sequence of images, and then moreover attributed those reactions to the actor, investing his impassive face with their own feelings.

 

So, can we recognize emotion without context? How do we reframe the stories we tell others and ourselves?

 

The stories that we tell ourselves are powerful. And yet, if you think about it, they are, in fact, just stories. 

 

Once we realize that, it then becomes possible to conclude that we could,  tell ourselves other stories –  stories that make space for our own growth, stories that build us up instead of break us down.

 

(You can read more about the Kuleshov effect here http://io9.com/5960035/can-the-kuleshov-effect-really-control-your-perception-of-other-peoples-feelings)

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Storytelling: The art of the springboard story

Storytelling: The art of the springboard story | Storytelling voor communicatieadviseurs | Scoop.it

Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller.

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Storytelling, Why Stories Attract More Customers | Social Media Examiner

Storytelling, Why Stories Attract More Customers | Social Media Examiner | Storytelling voor communicatieadviseurs | Scoop.it
Social media marketing podcast #21, in this episode Dave Kerpen explores the power of storytelling and how it can help businesses connect with people.
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StorytellingMatters - Best Practice: Heinz

StorytellingMatters - Best Practice: Heinz | Storytelling voor communicatieadviseurs | Scoop.it
StorytellingMatters is hét platform voor marketing en communicatieprofessionals op zoek naar kennis, inspiratie en transmediale storytelling.
arjenterbraak's insight:

Het verspreiden van je verhaal en de doelgroep laten participeren: hoe doe je dat? In deze best practice nemen we het verhaal en de communicatie van Heinz onder de loep. Het merk dat al sinds 1869 up and running is en veel liefhebbers heeft gewonnen

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Free Technology for Teachers: Three Free Tools for Creating Stopmotion and Timelapse Videos

Free Technology for Teachers: Three Free Tools for Creating Stopmotion and Timelapse Videos | Storytelling voor communicatieadviseurs | Scoop.it

Via José Carlos
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7 Ideas to Create Visual Content at Your Event

For trade show and event marketers, visuals not only provide the opportunity to amplify key messages, but they can be documented and repackaged easily to extend

Via José Carlos
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