De term 'storytelling' is in de wereld van content marketing niet meer weg te denken. Maar het is niet bepaald nieuw te noemen, want storytelling bestaat al duizenden jaren. Zo vertelden wij elkaar 4200 voor Christus natuurlijk ook al verhalen ...
"Show, don’t tell is about storytelling. The beauty of teaching through storytelling is that a story provides lessons that can be translated and interpreted. Storytelling inspires people because someone is sharing what they have accomplished and the listener learns it is possible and can use her imagination to decide how to apply it."
"Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the overuse of the word storytelling (am I am guilty as charged) is the difference in discipline of storytelling and storyshowing."
Het idee is dat een corporate story deze effecten heeft omdat zo'n verhaal kan leiden tot 'narratieve transportatie'. Wanneer narratieve transportatie optreedt, gaat de consument zo op in het verhaal dat hij even vergeet waar ...
"Once again this shows the power of the mind to create a story to make sense of its surroundings. Your brain is happier to believe there are connections between the things that it sees. This is a vital insight for your brand experience. If you do not control the story, your audience will find their own and maybe it’s not the story you want to tell."
Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller.
StorytellingMatters is hét platform voor marketing en communicatieprofessionals op zoek naar kennis, inspiratie en transmediale storytelling.
Het verspreiden van je verhaal en de doelgroep laten participeren: hoe doe je dat? In deze best practice nemen we het verhaal en de communicatie van Heinz onder de loep. Het merk dat al sinds 1869 up and running is en veel liefhebbers heeft gewonnen
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