Storytelling threads
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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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On the importance of storytelling in science - io9

On the importance of storytelling in science - io9 | Storytelling threads | Scoop.it
On the importance of storytelling in science
io9
On the importance of storytelling in science · Robert T. Gonzalez PFollowOUnfollow 6/12/13 4:40pm Today 4:40pm g 552Edit.
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Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' - The Verge

Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' - The Verge | Storytelling threads | Scoop.it
Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' The Verge With titles like Quantum Break and the upcoming Halo series, the convergence of gaming and narrative storytelling has become an intense focal point — but the...
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A New Framework for Customer Segmentation

A New Framework for Customer Segmentation | Storytelling threads | Scoop.it
Target your customers according to the jobs they need done.
Neil Gains's insight:

All about jobs to be done!

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NXNE 2013: Jared Ficklin on the importance of narrative in digital design - rdigitalife

NXNE 2013: Jared Ficklin on the importance of narrative in digital design - rdigitalife | Storytelling threads | Scoop.it
Jared Ficklin of frog design on the role of narrative storytelling in effective design.
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com... (RT @camillalindahl: Best storytelling by Lego.
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Free tools for digital journalism, storytelling | Journalistopia

Free tools for digital journalism, storytelling | Journalistopia | Storytelling threads | Scoop.it
I wanted to share a list of cool, free multimedia tools from a talk I presented last night at Florida International University during a meeting of the (Via @journosonline: Llist of free digital journalism and storytelling tools from @dannysanchez ...
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Driving Healthy Behavior Through Storytelling | Edelman Digital

Driving Healthy Behavior Through Storytelling | Edelman Digital | Storytelling threads | Scoop.it
This post was originally published on Edelman.com. Living in today's health care environment is fraught with contradictions. On the one hand, we are an empowered culture creating better and more universal access to health ...
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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Storytelling threads | Scoop.it
The first master of the art believed in ethos, pathos, and logos.
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Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton

Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton | Storytelling threads | Scoop.it
Transmedia Storytelling, Fan Culture and the Future of Marketing by Knowledge@Wharton, the online business journal of the Wharton School.
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Storytelling Techniques for B2B Content | Social Media Today

Storytelling Techniques for B2B Content | Social Media Today | Storytelling threads | Scoop.it
Since media are storytellers, they’re more likely to warm to your idea if you can help them tell a story using customer examples.
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Ben Moskowitz » Notes from the Storytelling Innovation Lab

Ben Moskowitz » Notes from the Storytelling Innovation Lab | Storytelling threads | Scoop.it
RT @benrito: Notes from the @TribecaFilmIns @mozilla Storytelling Innovation Lab http://t.co/4uo8CMUmBI #tfihacks @popcornjs
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Not Everyone is a Storyteller | Post-Advertising, a Story Worldwide blog

Not Everyone is a Storyteller | Post-Advertising, a Story Worldwide blog | Storytelling threads | Scoop.it

In the age of brand storytelling, here are the 5 basic rules for picking the right content agency to tell your brand’s story.... Content creation now is the biggest challenge of 21st century marketing. It’s time-consuming and complicated. Most startling to ad people, it requires a creative and strategic mindset that is alien to life-long inhabitants of adland. I still find myself explaining to agency people, for example, that good brand content must be ownable and original. Re-running content from well known magazines doesn’t build your brand, it spreads the magazines’ brands. Imitating others’ great content will sell about as well as Karaoke versions of classic hit songs. “Native advertising” that’s really just offensively self-serving advertorial will both fail and embarrass. (For more on “native,” look at Native advertising will fail if it means ‘Let’s lie to the natives.’) Get brand content wrong and you can generate incredible brand damage. (Ask Fleet Laboratories’ Summer’s Eve “feminine wash,” Nestlé’s Kit Kat brand and many, many others.) But get it right and you generate legions of fans who promote your brand with more credibility, less cost and far greater effectiveness than you could ever muster with traditional ads. This is the enormous pot of gold at the end of the content rainbow. (Ask Ford Fiesta or a host of Story clients, including WGN America, and others.)...


Via Jeff Domansky
Neil Gains's insight:

Good insight on how brands should approach storytelling

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Jeff Domansky's curator insight, May 30, 2013 2:24 PM

useful overview of content marketing, how to get it right and strategies to avoid potential brand damage.

Mark Healy's curator insight, May 30, 2013 3:59 PM

There is a saying in life you get for what you pay for and in some cases that can be true.For example there is often a stereotype of the higher the price of a product the greater the quality it must be and i sometimes fall for this particularly when i go to my local supermarket morrisons shopping.

 

Often i see things too cheaply and think there must be a catch to this.However often companies target tourists unfairly and raise their prices accordingly for the same product that normally they sell to locals at a lower price.

 

I think thats totally wrong, its manipulation and unfair, but there are traders who still use this to take advantage, its crazy.

 

When it comes to advertising i don’t want you to lose money.Have you ever lost money on google adwords, i have and lost alot too, so i have come up with a few ways i have used to get free or low cost advertising.

 

1.Creating BillBoards On Wheels.


   Let me explain there are companies out there with vehicles that don’t have signs on them.Yet these same companies pay for advertising space elsewhere.

You can even take this opportunity of approaching these companies and setting up a deal for some advertising space or have an advert of your own on your company vehicle.Have your own website URL shown on these vehicles can get you some customers/clients month in and month out.

 

2.Getting others to advertise for you.


   If you have employees and you treat them right and use F.O.R.M daily ( I will talk about this another time), you will gain a great rapport with your employees and that they will talk about how cool your company is to work for.They will tell people on facebook, their family and friends and neighbours etc, in other words they will get you referrals for your business.

On the other hand this can backfire if you treat them badly, they can hurt your business long term, so make them feel special and you will see the rewards i promise.

Also give away pens, cups, t shirts with your logo on can be a cool way to get your name out there without doing much work. I have even left an audio CD at hotel rooms etc and got people interested in what i have to offer.Its sneaky but works.

Ask your customers and clients to spread the word about your business and give them your business cards as you never know who they might know or bump into.Leaving flyers at pubs and restaurants is also a cool way to get advertising.

 

3. Invite Clients and Customers to lunch.


   This is a great way to not only get inside your customers mind about your product, but also how it can be improved while at the same time getting you repeat business and referrals.You need to know who your spending top customers are and why they spend money with you and what their goals are in the future.

 

4. Ignore the Ratecard.


    A Ratecard is a list of advertising prices for certain options. For example if i phone up a newspaper or magazine i like to ignore the ratecard and do a deal.It shows you have experience and i often tell them i will advertise with them for X amount of weeks for a discounted price if the advert pulls.

By sticking to the rate card you run the risk of them thinking you are a newbie.Always know what the ratecard advertising rates are and negotiate down always.

 

If however you expect a certain slot and time for advertising, you may not get much leeway.Also look at your advertising budget and will this magazine/ newspaper be a good fit for my product article.The more adverts in a certain newspaper and magazine the more traffic its getting.

With rate cards you need to pretend you are in a market with a trader and are haggling for that product you want.

 

5.One thing i am testing as this moment is trying to get FREE Publicity for nothing.

 

The plan is to look at articles in newspapers and magazines and get a feel for why they work and why they get published.Then i will model the best elements and create my own article and submit this to journalists. There is a ton of marketers doing this every month and get great results, plus it does not cost you a penny. 

All journalists need new content and rather than pay someone to write it or write it themselves, your article could be chosen.I will keep you posted on the results.

 

5. Integration Marketing.


   Get your adverts on other peoples thank you pages and sales funnels It’s a low cost way to get you more traffic back to your websites whilst you leverage all the hard work of other marketers. You could even have banner adverts on their thank you pages or your offers on their autoresponder sequence.

 

Look for Warrior special offers on the warrior forum , contact the owners and ask them if you can put your advert on their TY page. As WSOS’ get a ton of traffic you will get a ton of exposure.

Do rocket deals with companies on page 1 google. Tell them if you can put your advert up you will give them 50% commission on any sales for your product and you will guest post 1 article every week to them etc.Add value to their business.

 

You could even put your adverts on forums in exchange for monitoring the forum part time or put your advert inside another marketers membership sites, now you have access to all their customer members every month and new members that join.

 
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7 Bad Storytelling Habits That We All Learned from Superhero Comics

7 Bad Storytelling Habits That We All Learned from Superhero Comics | Storytelling threads | Scoop.it
Today's escapist storytellers share a rich legacy, from classic TV to great SF novels. But most of us also guzzled superhero comics during our formative years.
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'Storytelling in Science' expert to be Pine Cobble Commencement Speaker June ... - Advocate Weekly

'Storytelling in Science' expert to be Pine Cobble Commencement Speaker June ...
Advocate Weekly
WILLIAMSTOWN -- Pine Cobble School announced that Tyler Dewitt will be this year's graduation speaker, Friday, June 14 at 9:30 a.m.
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"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable

"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable | Storytelling threads | Scoop.it

"In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you'll learn:

 

Why even a 90 year old firm has to act like a start-up and reinvent itselfWhy good advertising is really good story-tellingAdvertising is NOT dead. It's alive and well."
Via Gregg Morris
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10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com

10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com | Storytelling threads | Scoop.it
Here are 10 insights for marketers I learned during Robert McKee's legendary screenwriting course. Brand storytelling has never been more trendy, but learning how to tell a story is critical.
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The 7 Plots of Great Consumer-Generated Content | eYeka's Thought Leadership Blog

The 7 Plots of Great Consumer-Generated Content | eYeka's Thought Leadership Blog | Storytelling threads | Scoop.it
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6 key ingredients to the art of storytelling

6 key ingredients to the art of storytelling | Storytelling threads | Scoop.it
It seems to me that storytelling should be an intricate part of what we do, and what we teach in schools.
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Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling

Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling | Storytelling threads | Scoop.it
He might be Hollywood’s highest-grossing director, but when it comes to his choice in movies James Cameron is an everyman.“My tastes have always been pretty blue collar. I never went to film-study classes.
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Whirlpool Gives Storytelling a Spin - Direct Marketing News

Whirlpool Gives Storytelling a Spin - Direct Marketing News | Storytelling threads | Scoop.it
Whirlpool Gives Storytelling a Spin Direct Marketing News Bill Beck, senior director for Whirlpool, says the brand decided to incorporate storytelling into this year's campaign to deliver messaging that resonates with women between the ages of 30...
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7 Brand Storytelling Lessons You Can Learn from Ron Howard

7 Brand Storytelling Lessons You Can Learn from Ron Howard | Storytelling threads | Scoop.it
A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard's milestone projects...
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The Story of Music

More about this programme: http://www.bbc.co.uk/programmes/b01pbkkf Nobody knows how music began, but we've been making it since prehistory.

Via Ana Cristina Pratas
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Storyboard - 1st June 2013 - Part 2 - Coke's Small World Vending Machines & Nick Blunden

Now, Coca-Cola keeps thinking out of the box to connect to their consumers. About a fortnight back, their latest activation, which takes forward the brand's ...
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8 Steps To Great Digital Storytelling - Edudemic

8 Steps To Great Digital Storytelling - Edudemic | Storytelling threads | Scoop.it
Consider Digital Storytelling as the 21st Century version of the age-old art of storytelling with a twist: digital tools now make it possible for anyone to create a story and share it with the world.

Via Tom D'Amico (@TDOttawa)
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Balancing Narrative And Gameplay - Gamasutra (blog)

Balancing Narrative And Gameplay - Gamasutra (blog) | Storytelling threads | Scoop.it
Balancing Narrative And Gameplay
Gamasutra (blog)
Games can be considered to be split up into two types of elements: ludic and narrative. Ludic refers to the gameplay elements and how the player interacts with the game.
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