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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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Myth and Meaning

Myth and Meaning | Storytelling threads | Scoop.it
Worldchanges.com - This page describes a way of understanding Myths as interpreted from the work of Joseph Campbell.

 

There are three concepts that are important in understanding Joseph Campbell's work with mythology. The first two are from Carl Jung, a Swiss psychoanalyst (1875-1961). These are the related concepts of thecollective unconscious and archetypes.

 

The collective unconscious is the term that Jung used to describe humankind's inborn predisposition to certain feelings, perceptions, and behaviors. It is not dependent on the experiences of the individual, but is instead something that we inherit, and perhaps share, as a kind of genetic memory. We react to certain instances in the same way that our human and even pre-human ancestors did because we carry the same potentialities for reaction that they did. They are "engraved" on our minds. For example, the newborn relates to the mother, because he or she...(click title for more)


Via Bonnie Bright, Maxwell Purrington
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Pixar's 22 rules of storytelling

Pixar's 22 rules of storytelling | Storytelling threads | Scoop.it
Straight from a Pixar story artist, here's a list of ways to break through writer's block and write stories you're proud of.
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Why scoops and objectivity matter less and less -- because context is everything

Why scoops and objectivity matter less and less -- because context is everything | Storytelling threads | Scoop.it
Journalism has been evolving away from just a repetition of facts or events and towards context and analysis, research shows — but this evolution has also created tension for media companies because it conflicts with the principle of objectivity.
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Make Your Own Comics: Storytelling With Friends...

Make Your Own Comics: Storytelling With Friends... | Storytelling threads | Scoop.it
Bitstrips is a popular website and Facebook app that has teens and others making their own cartoons. Using templates they can modify, users can tell stories or jokes online and share them with friends.
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Cutting through the noise – using digital tools to tell your story - The Guardian

Cutting through the noise – using digital tools to tell your story - The Guardian | Storytelling threads | Scoop.it
The Guardian
Cutting through the noise – using digital tools to tell your story
The Guardian
Whether the goal is awareness, fundraising or volunteer recruitment, telling your story online requires clarity, brevity and creativity.
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MOVIE REVIEW: Luhrmann captures spectacle, but not narrative, of 'Gatsby' - The Weekender

MOVIE REVIEW: Luhrmann captures spectacle, but not narrative, of 'Gatsby' - The Weekender | Storytelling threads | Scoop.it
BBC News
MOVIE REVIEW: Luhrmann captures spectacle, but not narrative, of 'Gatsby'
The Weekender
Baz Luhrmann's caffeinated interpretation of “The Great Gatsby” is sumptuous to behold – conspicuous consumption come to life.
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Pffff: Hong Kong's Six-Story Rubber Ducky's Been Deflated - NPR (blog)

Pffff: Hong Kong's Six-Story Rubber Ducky's Been Deflated - NPR (blog) | Storytelling threads | Scoop.it
NPR (blog)
Pffff: Hong Kong's Six-Story Rubber Ducky's Been Deflated
NPR (blog)
That giant rubber duck floating in Hong Kong's Victoria Harbor, which we posted about on May 6, is down for maintenance.
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Storytelling 101

This is an introduction to storytelling in business and fresher communication paradigms.
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Subplot and Plot: Weaving a Narrative From Story and Sidestory

Subplot and Plot: Weaving a Narrative From Story and Sidestory | Storytelling threads | Scoop.it
Subplot is essential to creating depth to the main story and often provides context and background to the main story, increasing focus, tension and conflict (RT @ImogenKnightRei: Subplot and Plot: Weaving a Narrative From Story and Sidestory:
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Book Review: Lead with a Story (Not Your Slides)

Book Review: Lead with a Story (Not Your Slides) | Storytelling threads | Scoop.it

"This story is the first of hundreds in Lead with a Story by Paul Smith. The book is a practical guide to leadership stories for professionals. He makes the point that stories–not charts and slides and official manuals—often help us communicate what we really need to say.

 

The first chapter answers the question, “Why tell stories?” with the “back to slides” story and some data and theory on the efficacy of story. The rest of the book is devoted to different scenarios and applications for stories in the business world."


Via Gregg Morris
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Storytelling time

Storytelling time | Storytelling threads | Scoop.it
Rodeo's Tom Spencer explores the art of brand journalism and the role of content marketing.
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BOOKS of the DEAD PRESS: The Principles of Basic Storytelling

BOOKS of the DEAD PRESS: The Principles of Basic Storytelling | Storytelling threads | Scoop.it
RT @BOOKSoftheDEAD: The Principles of Basic Storytelling http://t.co/Gcx6u921qU #write #writing
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Use the Power of Storytelling to Grow Your Small Business - Forbes

Use the Power of Storytelling to Grow Your Small Business - Forbes | Storytelling threads | Scoop.it
Cogito ergo sum. French philosopher Rene Descartes proposed this idea in 1637, which translates to “I think, therefore I am.” Certainly the power of abstract thought is what separates humans from other animals.
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Authenticity is key to multiplatform storytelling, says economist Steven Levitt

Authenticity is key to multiplatform storytelling, says economist Steven Levitt | Storytelling threads | Scoop.it
Authenticity is critical to all successful multiplatform storytelling, according to economist and author of Freakonomics Steven Levitt....
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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Storytelling threads | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not.
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Engaging Learners through Digital Storytelling: 40+ Resources & Tips : Teacher Reboot Camp

Engaging Learners through Digital Storytelling: 40+ Resources & Tips : Teacher Reboot Camp | Storytelling threads | Scoop.it
Engaging Learners through Digital Storytelling: 40+ Resources & Tips http://t.co/yIVpn8FPtY #edtech (via @ShellTerrell)
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Why Your Business Should Be Telling Stories

Why Your Business Should Be Telling Stories | Storytelling threads | Scoop.it
"Once upon a time…."These words conjure images in our mind. We tell our children the story of the ‘boy who cried wolf’ to get over the message that if you lie, then
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Storytelling threads | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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Remything Our Lives With Our Own Symbols

Remything Our Lives With Our Own Symbols | Storytelling threads | Scoop.it
The symbols and themes of dreams, legends, fairy tales and myths address realities that the soul understands, even if the conscious mind does not. For example, the legend of King Arthur features a walled city.
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Why Storytelling in Business Matters - exploreB2B

If you're trying to wrap your head around the power of storytelling in business, here's some scientific evidence to back the assertion up.
Scientists have discovered that when we're ...
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Ira Glass: The Art and Craft of Telling Great Stories

Ira Glass: The Art and Craft of Telling Great Stories | Storytelling threads | Scoop.it
Ira Glass, host of This American Life, gives a funny and thought-provoking talk on what makes a great radio program and how to tell a story.
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It Is in Our Nature to Need Stories | Guest Blog, Scientific American Blog Network

It Is in Our Nature to Need Stories | Guest Blog, Scientific American Blog Network | Storytelling threads | Scoop.it
It is in our nature to need stories. They are our earliest sciences, a kind of people-physics. Their logic is how we naturally think. They configure ...
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Types of Narrative Structures

Types of Narrative Structures | Storytelling threads | Scoop.it
Stories are powerful and at times even transforming in our lives. Whether we're reading a gripping novel, listening to the yarn of a bard or seeing a dramatic portrayal on stage or screen, the narrative is an art form with multiple levels of meaning.
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Six Tips on Writing from John Steinbeck

Six Tips on Writing from John Steinbeck | Storytelling threads | Scoop.it
On the value of unconscious association, or why the best advice is no advice.

If this is indeed the year of reading more and writing bett (Magic of storytelling? No recipe.
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The Power of Stories: 3 Examples

The Power of Stories: 3 Examples | Storytelling threads | Scoop.it
Facts, data, and statistics are great. They help to root claims in reality. However, they're just cold numbers, and numbers are hard to put into context. But stories are vivid and memorable and our...
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