Storytelling threads
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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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9 Essentials For Advertising In Asia

9 Essentials For Advertising In Asia | Storytelling threads | Scoop.it
The screen shot above is from a one2free telecom ad from Hong Kong. Mostly shot in an elevator and making a joke about cannibalism it nonetheless succeeds in building strong emotional engagement. A...
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These results are veyr much in line with Dan Hill's guidelines in "About Face" 

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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Storytelling threads | Scoop.it
Challenge what you think you know
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MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
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MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
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The art of corporate storytelling - Livemint

The art of corporate storytelling - Livemint | Storytelling threads | Scoop.it
Livemint
The art of corporate storytelling
Livemint
Unfortunately, business schools generally do not offer courses on corporate storytelling, while they offer plenty of programmes on analysis and decision making.
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Crafting an Infographic Narrative | Huffington Post

Crafting an Infographic Narrative | Huffington Post | Storytelling threads | Scoop.it

The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story.


Via Jonha Revesencio
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Full Sail University Blog » Five Best Books for the Screenwriter

Full Sail University Blog » Five Best Books for the Screenwriter | Storytelling threads | Scoop.it
With the improvements to video technology and editing software in the past ten years, practically anyone can produce a video and call themselves a filmmaker. In a market that's inundated with visual media thanks to YouTube, ...
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'Storytelling in Science' expert to be Pine Cobble Commencement Speaker June ... - Advocate Weekly

'Storytelling in Science' expert to be Pine Cobble Commencement Speaker June ...
Advocate Weekly
WILLIAMSTOWN -- Pine Cobble School announced that Tyler Dewitt will be this year's graduation speaker, Friday, June 14 at 9:30 a.m.
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"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable

"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable | Storytelling threads | Scoop.it

"In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you'll learn:

 

Why even a 90 year old firm has to act like a start-up and reinvent itselfWhy good advertising is really good story-tellingAdvertising is NOT dead. It's alive and well."
Via Gregg Morris
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10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com

10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com | Storytelling threads | Scoop.it
Here are 10 insights for marketers I learned during Robert McKee's legendary screenwriting course. Brand storytelling has never been more trendy, but learning how to tell a story is critical.
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The 7 Plots of Great Consumer-Generated Content | eYeka's Thought Leadership Blog

The 7 Plots of Great Consumer-Generated Content | eYeka's Thought Leadership Blog | Storytelling threads | Scoop.it
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6 key ingredients to the art of storytelling

6 key ingredients to the art of storytelling | Storytelling threads | Scoop.it
It seems to me that storytelling should be an intricate part of what we do, and what we teach in schools.
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Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling

Good Characters And Cool Stuff—James Cameron On The Evolution Of Storytelling | Storytelling threads | Scoop.it
He might be Hollywood’s highest-grossing director, but when it comes to his choice in movies James Cameron is an everyman.“My tastes have always been pretty blue collar. I never went to film-study classes.
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Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful

Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful | Storytelling threads | Scoop.it
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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Storytelling threads | Scoop.it
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
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Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine

Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine | Storytelling threads | Scoop.it
Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.
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30 Days of Screenplays, Day 15: “Casablanca” | Go Into The Story

30 Days of Screenplays, Day 15: “Casablanca” | Go Into The Story | Storytelling threads | Scoop.it
June is 30 Days of Screenplays month, Day 15: "Casablanca" http://t.co/mxTWgsl3vw #scriptchat #screenwriting #movies
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Storyshowing and storytelling

Storyshowing and storytelling | Storytelling threads | Scoop.it

"Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the overuse of the word storytelling (am I am guilty as charged) is the difference in discipline of storytelling and storyshowing."


Via Gregg Morris
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On the importance of storytelling in science - io9

On the importance of storytelling in science - io9 | Storytelling threads | Scoop.it
On the importance of storytelling in science
io9
On the importance of storytelling in science · Robert T. Gonzalez PFollowOUnfollow 6/12/13 4:40pm Today 4:40pm g 552Edit.
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Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' - The Verge

Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' - The Verge | Storytelling threads | Scoop.it
Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' The Verge With titles like Quantum Break and the upcoming Halo series, the convergence of gaming and narrative storytelling has become an intense focal point — but the...
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A New Framework for Customer Segmentation

A New Framework for Customer Segmentation | Storytelling threads | Scoop.it
Target your customers according to the jobs they need done.
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All about jobs to be done!

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NXNE 2013: Jared Ficklin on the importance of narrative in digital design - rdigitalife

NXNE 2013: Jared Ficklin on the importance of narrative in digital design - rdigitalife | Storytelling threads | Scoop.it
Jared Ficklin of frog design on the role of narrative storytelling in effective design.
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com... (RT @camillalindahl: Best storytelling by Lego.
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Free tools for digital journalism, storytelling | Journalistopia

Free tools for digital journalism, storytelling | Journalistopia | Storytelling threads | Scoop.it
I wanted to share a list of cool, free multimedia tools from a talk I presented last night at Florida International University during a meeting of the (Via @journosonline: Llist of free digital journalism and storytelling tools from @dannysanchez ...
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