Storytelling threads
1.2K views | +0 today
Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
Your new post is loading...
Your new post is loading...
Rescooped by Neil Gains from Intelligent Communications
Scoop.it!

Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Storytelling threads | Scoop.it

"If you haven’t seen this video from actor and House of Cards star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and served up by the folks at Telegraph UK, contains a road map for brand storytellingworthy of global enterprise brands."


Via Gregg Morris, Insight Narrator
more...
harrison young's curator insight, September 1, 2013 3:47 AM

Story beats format

David Hain's curator insight, September 9, 2013 5:24 AM

Excellent!

Scooped by Neil Gains
Scoop.it!

This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | Storytelling threads | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

5 Reasons Why Marketers Should Be Obsessed With Storytelling

5 Reasons Why Marketers Should Be Obsessed With Storytelling | Storytelling threads | Scoop.it
Don’t yell to the masses; whisper to a few. People will choose to talk about it. Give away your ideas.
more...
No comment yet.
Rescooped by Neil Gains from Public Relations & Social Marketing Insight
Scoop.it!

7 Reasons to Tell Your Brand's Story

7 Reasons to Tell Your Brand's Story | Storytelling threads | Scoop.it

We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell your story. Your story as a brand, your story as an owner or manager, and the stories of your employees, customers, and clients. Telling your story isn’t just a matter of having something to talk about. There are actually a number of reasons why it makes good sense, and why you should take the time to rethink your online strategy, and begin telling your story:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 13, 2013 1:49 PM

I'm not sure most businesses have moved away from marketers stuffing their content with marketing nonsense but that's definitely where you need to go through better storytelling.

Scooped by Neil Gains
Scoop.it!

The Secret To Great Storytelling - Forbes

The Secret To Great Storytelling - Forbes | Storytelling threads | Scoop.it
The Secret To Great Storytelling
Forbes
If you want to master great storytelling, you have to learn 3 essential lessons. All of them are contained in a wonderful TED talk by Carmen Agra Deedy about her mother, driving, and a universal insight.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Visual Storytelling Lessons from Businessweek

Visual Storytelling Lessons from Businessweek | Storytelling threads | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations (RT @LouHoffman: Visual #Storytelling Lessons from Businessweek http://t.co/XO7uDmx7yB #PR @PRNewswire)...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Storytelling threads | Scoop.it
New digital tools are making fiction more immersive and improving audience engagement, writes Naomi Alderman
more...
No comment yet.
Rescooped by Neil Gains from organizationalstorytelling
Scoop.it!

Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Storytelling threads | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen
more...
Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

Rescooped by Neil Gains from Just Story It! Biz Storytelling
Scoop.it!

5 Powerful Ways for Opening a Presentation

5 Powerful Ways for Opening a Presentation | Storytelling threads | Scoop.it
We've all been there before: staring at the glow of your blank computer screen with no idea on how to open or start your talk. For starters, you should never be staring at PowerPoint with no clear ...

Via Karen Dietz
more...
Trisha Proud's comment, July 30, 2013 6:45 PM
Patricia - saying something memorable, wearing something memorable and sometimes I bring something memorable! Trisha Proud
Managing Partner
Partners in Solutions Ltd
https://twitter.com/proudtrisha
http://trishaproud.wordpress.com/
Karen Dietz's comment, July 30, 2013 8:35 PM
Thank you Trisha, Patricia, Peter, Richard, Denyse, Lalita, Karen and Ivon for your comments! I've been enjoying the conversation and thoughts.
Don Breedwell's curator insight, August 1, 2013 7:51 PM

This is a reminder for all of us who are teachers and Ouse power point in the classroom, too. 

Scooped by Neil Gains
Scoop.it!

The Art of Visual Storytelling « REACH Media Studio

The Art of Visual Storytelling « REACH Media Studio | Storytelling threads | Scoop.it
My notes from a great presentation by @mattknisely at @echoconference | The Art of Visual Storytelling http://t.co/TtvTPHguaY #echo13
more...
No comment yet.
Rescooped by Neil Gains from Internet Marketing Strategy 2.0
Scoop.it!

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Storytelling threads | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
more...
Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

Scooped by Neil Gains
Scoop.it!

Margaret Atwood’s zombies: the present state of the future

Margaret Atwood’s zombies: the present state of the future | Storytelling threads | Scoop.it
Atwood places her novels in the Jules Verne tradition of science fiction: within the realms of possibility (I talked to the brilliant Margaret Atwood about storytelling, science, zombies and running out of time http://t.co/BkpuPCgf0b)...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire"

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" | Storytelling threads | Scoop.it
Capitol Couture is using high fashion to boost the Hunger Games brand.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Infographic: Tips for effective storytelling

Infographic: Tips for effective storytelling | Storytelling threads | Scoop.it
Most people see about 5,000 marketing messages each day. To help them remember your brand's message better than the rest, employ these storytelling tips.
more...
No comment yet.
Rescooped by Neil Gains from Content Marketing & Content Strategy
Scoop.it!

Six Brands That Are Storytelling Machines

Six Brands That Are Storytelling Machines | Storytelling threads | Scoop.it

Many of these stories are best experienced firsthand rather than through my explanation so here is a look at six brands that rock at storytelling.


Via Stefano Principato
more...
Stefano Principato's curator insight, August 17, 2013 2:46 AM

These six brands understand their mission and the people they want to affect with their products. Through these creative storytelling campaigns, they were able to inspire, create connections, inform, and much more.

Marco Gabrielli's curator insight, August 17, 2013 6:24 AM

La vena creativa di questi sei brand si esprime nella mescolanza tra realismo e finzione, che utilizzano per creare le loro narrazioni promozionali. Per coinvolgere gli spettatori, Nike, Kellog's, Kraft e gli altri, fanno leva sui sogni e sui desideri delle persone nel vissuto quotidiano.

 

(Ringrazio Stefano per il link.)

Scooped by Neil Gains
Scoop.it!

Why good storytelling helps you design great products

Why good storytelling helps you design great products | Storytelling threads | Scoop.it
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work we… (Why good storytelling helps you design great products http://t.co/8D8ldDJrik...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

ethnosnacker: Applying Pixar's story telling rules to report writing and insight generation

ethnosnacker: Applying Pixar's story telling rules to report writing and insight generation | Storytelling threads | Scoop.it
more...
No comment yet.
Rescooped by Neil Gains from Digital Storytelling
Scoop.it!

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Storytelling threads | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via José Carlos
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

On data scientists and storytelling - Wired Opinion

On data scientists and storytelling - Wired Opinion | Storytelling threads | Scoop.it
Storytelling Quote: On data scientists and storytelling // #content Wired Opinion http://t.co/56L4xecYey
more...
No comment yet.
Rescooped by Neil Gains from consumer psychology
Scoop.it!

Why are consumers less likely to buy a product when it's the only option?

Why are consumers less likely to buy a product when it's the only option? | Storytelling threads | Scoop.it

"Consumers are more likely to search for alternatives when they are given only one option, according to a new study..."

©


Via Leona Ungerer
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Adventures in Storytelling: McKee’s STORY {Part Three}

Adventures in Storytelling: McKee’s STORY {Part Three} | Storytelling threads | Scoop.it
Allowing the audience insight can reconfigure their perception of the story's reality. Incorporating set up and pay off into your story will give the audience this insight. They will think - "It wa...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

6 Filmmaking Tips From Guillermo del Toro

6 Filmmaking Tips From Guillermo del Toro | Storytelling threads | Scoop.it
Guillermo del Toro abides by zero perceived distinctions between high and low culture.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling threads | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
more...
No comment yet.