Storytelling threads
Follow
945 views | +0 today
Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
Your new post is loading...
Your new post is loading...
Rescooped by Neil Gains from Internet Marketing Strategy 2.0
Scoop.it!

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Storytelling threads | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
more...
Mayer Becker's curator insight, July 30, 2013 1:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 5:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 5:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

Scooped by Neil Gains
Scoop.it!

Mendes to direct next Bond film

Mendes to direct next Bond film | Storytelling threads | Scoop.it
Skyfall director Sam Mendes is to direct the next James Bond film, due for release in 2015, it is announced. (Bond 24, starring Daniel Craig; directed by Sam Mendes; screenwriting by John Logan. October 2015.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Pixar's best film: Toy Story 3 - Telegraph.co.uk

Pixar's best film: Toy Story 3 - Telegraph.co.uk | Storytelling threads | Scoop.it
Telegraph.co.uk
Pixar's best film: Toy Story 3
Telegraph.co.uk
Everything that Pixar began with their first film, Toy Story, in 1995, they completed and perfected in 2010, with the release of Toy Story 3.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Social Media and Storytelling, Part 3: Creating Content That Gets Shared

Social Media and Storytelling, Part 3: Creating Content That Gets Shared | Storytelling threads | Scoop.it
The following is the third of five blog posts adapted from a speech by Cameron Uganec, HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The first post, “Why Storytelling?
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business

Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business | Storytelling threads | Scoop.it
A Stanford GSB professor of marketing explains why engaging your audience is key to success.  (The Seven Deadly Sins of Storytelling http://t.co/9vOrR1ypY7)...
more...
No comment yet.
Rescooped by Neil Gains from Gamification of Learning
Scoop.it!

Storytelling That Moves People

Storytelling That Moves People | Storytelling threads | Scoop.it

McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead.

 

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 by Harper-Collins, McKee argues that stories...

 

“fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”  Robert McKee


Via Stacey Edmonds, Be Learning
more...
Stacey Edmonds's curator insight, June 19, 2013 6:22 PM

An oldie but a goodie... and a great introduction into the work of Robert McKee, next stop is his book, Story: Substance, Structure, Style, and the Principles of Screenwriting.


For any Transmedia Learning Experience to hit the mark the STORY has to be at the centre.. please do have me at 'Hello'!

Scooped by Neil Gains
Scoop.it!

Presentation Zen: A fascinating look at the history of aspect ratios

Presentation Zen: A fascinating look at the history of aspect ratios | Storytelling threads | Scoop.it
If you work in filmmaking or other forms of visual storytelling you are already comfortable talking about aspect ratios. But for many people it is still a bit of a mystery. An aspect ratio of a screen, for example, simply...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful

Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful | Storytelling threads | Scoop.it
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Storytelling threads | Scoop.it
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Make Your Brand Story Meaningful

Make Your Brand Story Meaningful | Storytelling threads | Scoop.it
How to get the audience to care.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine

Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine | Storytelling threads | Scoop.it
Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

30 Days of Screenplays, Day 15: “Casablanca” | Go Into The Story

30 Days of Screenplays, Day 15: “Casablanca” | Go Into The Story | Storytelling threads | Scoop.it
June is 30 Days of Screenplays month, Day 15: "Casablanca" http://t.co/mxTWgsl3vw #scriptchat #screenwriting #movies
more...
No comment yet.
Rescooped by Neil Gains from Story and Narrative
Scoop.it!

Storyshowing and storytelling

Storyshowing and storytelling | Storytelling threads | Scoop.it

"Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the overuse of the word storytelling (am I am guilty as charged) is the difference in discipline of storytelling and storyshowing."


Via Gregg Morris
more...
No comment yet.
Rescooped by Neil Gains from consumer psychology
Scoop.it!

Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Storytelling threads | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

©


Via Leona Ungerer
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Storytelling Packages at Starbucks | Branding Magazine

Storytelling Packages at Starbucks | Branding Magazine | Storytelling threads | Scoop.it
Starbucks has created new packaging for a variety of its coffee blends and they are so very special because they tell a story. And when a package is a storyteller, you know you are in for a treat.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Branding Strategy Insider | 5 Pillars For Brand Storytelling Success

Branding Strategy Insider | 5 Pillars For Brand Storytelling Success | Storytelling threads | Scoop.it
Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Brand Strategy And Jung's Archetypes

Brand Strategy And Jung's Archetypes | Storytelling threads | Scoop.it
The power of brand archetypes can not be discounted in brand strategy.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Wired for Story | The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Wired for Story | The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence | Storytelling threads | Scoop.it
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Pixar's 22 Rules of Storytelling - Tubefilter

Pixar's 22 Rules of Storytelling - Tubefilter | Storytelling threads | Scoop.it
A storyboard artist at Pixar Animation Studios tweets about all the lessons she's learned from working there.
more...
Nick Peperell's curator insight, July 8, 2013 1:12 AM

Great list! Do the principles around Nemo apply to our professional lives!?

Scooped by Neil Gains
Scoop.it!

9 Essentials For Advertising In Asia

9 Essentials For Advertising In Asia | Storytelling threads | Scoop.it
The screen shot above is from a one2free telecom ad from Hong Kong. Mostly shot in an elevator and making a joke about cannibalism it nonetheless succeeds in building strong emotional engagement. A...
Neil Gains's insight:

These results are veyr much in line with Dan Hill's guidelines in "About Face" 

more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Storytelling threads | Scoop.it
Challenge what you think you know
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The art of corporate storytelling - Livemint

The art of corporate storytelling - Livemint | Storytelling threads | Scoop.it
Livemint
The art of corporate storytelling
Livemint
Unfortunately, business schools generally do not offer courses on corporate storytelling, while they offer plenty of programmes on analysis and decision making.
more...
No comment yet.
Rescooped by Neil Gains from EPIC Infographic
Scoop.it!

Crafting an Infographic Narrative | Huffington Post

Crafting an Infographic Narrative | Huffington Post | Storytelling threads | Scoop.it

The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story.


Via Jonha Revesencio
more...
No comment yet.