Storytelling threads
Follow
1.0K views | +0 today
Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
Your new post is loading...
Your new post is loading...
Scooped by Neil Gains
Scoop.it!

How To Write An Awesome Movie, According To Some Of Hollywood's Best Writers

How To Write An Awesome Movie, According To Some Of Hollywood's Best Writers | Storytelling threads | Scoop.it
Hollywood pros like Paul Feig, Richard Linklater, and Diablo Cody give their best tips and insights for all you wannabe writers.
more...
No comment yet.
Rescooped by Neil Gains from Just Story It! Biz Storytelling
Scoop.it!

Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Storytelling threads | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz
more...
Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

Scooped by Neil Gains
Scoop.it!

Selling tales | Comment | Research

Selling tales | Comment | Research | Storytelling threads | Scoop.it
What can the business story learn from the story business? Branding consultant Robert Mighall outlines the key lessons.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The Art and Science of Storytelling

The Art and Science of Storytelling | Storytelling threads | Scoop.it
As a marketer, I'm fascinated by both the art and science of storytelling. It's no surprise the abstract for "When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and
more...
No comment yet.
Rescooped by Neil Gains from Brand Neuromarketing
Scoop.it!

5 myths about brand archetypes

Five myths about brand archetypes and how to dispel the myths @opento

Via Sandra Pickering @opento
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The Future Of Branding Is Creating Real Connections Between Consumers And Products

The Future Of Branding Is Creating Real Connections Between Consumers And Products | Storytelling threads | Scoop.it
It's not about selling it's about giving control to the people.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Storytelling threads | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not.
more...
Karen Dietz's curator insight, November 6, 2013 12:19 PM

Do you business stories fall into any of these story types? These are ads for companies so you may have stories that don't match the list here. And that is OK!! But maybe you do. It could be fun to see :)


Many thanks to Caroline Florence and her curation Insight Storytelling http://www.scoop.it/t/insight-storytelling for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Carol Sanford's curator insight, November 8, 2013 6:22 PM

This reminds me a lot of The Hero's Journey where you can find yourself in different places at different times. And very useful for imaging.

Scooped by Neil Gains
Scoop.it!

How To Sell Ideas Like Gladwell

How To Sell Ideas Like Gladwell | Storytelling threads | Scoop.it
Whether you like him or not, Malcolm Gladwell does an amazing job of communicating ideas. Here are three tips we can learn about selling our own ideas.Whether you agree with his conclusions or not,
more...
Carol Sanford's curator insight, November 8, 2013 7:38 PM

KIES rather than KISS. KIES is Keep it essential stupid. Find what is essential and nothing more is different that break into the smallest chunk. Then stories and tension work on the right things. KISS is not waht Gladwell does. 

Scooped by Neil Gains
Scoop.it!

Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)

http://www.futureofstorytelling.org Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to it...
more...
massimo facchinetti's curator insight, October 27, 2013 3:08 AM

Top video on branding, ever...

Rescooped by Neil Gains from Digital Storytelling
Scoop.it!

The Three-Minute Storytelling Lesson You Can't Forget

The Three-Minute Storytelling Lesson You Can't Forget | Storytelling threads | Scoop.it
This advertisement has something powerful to tell us about storytelling.

Via José Carlos
more...
4twenty2's curator insight, October 22, 2013 10:17 AM

Great ad, fantastic powerful story telling - all in just 3 mins.  Its incredible what can be done with few words and many images.

 

Scooped by Neil Gains
Scoop.it!

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers | Storytelling threads | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Storytelling threads | Scoop.it
Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

2013 Nobel Prize in Literature Laureate Alice Munro on the Secret of a Great Story

2013 Nobel Prize in Literature Laureate Alice Munro on the Secret of a Great Story | Storytelling threads | Scoop.it
“A story … has a sturdy sense of itself of being built out of its own necessity, not just to shelter or beguile you.”

The question
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The other side of the story | Comment | Research

The other side of the story | Comment | Research | Storytelling threads | Scoop.it
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

What brands can learn from fairy tales | Marketing Interactive

What brands can learn from fairy tales | Marketing Interactive | Storytelling threads | Scoop.it
The role of brands is to help people overcome the 'monster' of dirt or sickness. There is no better example than Dettol that has a “Mission for health” and uses a symbolic sword and a potent sensory signature to communicate ...
more...
No comment yet.
Rescooped by Neil Gains from consumer psychology
Scoop.it!

Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | Storytelling threads | Scoop.it

"By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page..."

©


Via Leona Ungerer
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Clues to a Great Brand Story - C3Centricity

Clues to a Great Brand Story - C3Centricity | Storytelling threads | Scoop.it
Storytelling is an essential art in today's connected world; this post shares the five essentials of a great brand story.
more...
No comment yet.
Rescooped by Neil Gains from Brand Neuromarketing
Scoop.it!

Jungian archetypes in the social age.

Jungian archetypes in the social age. | Storytelling threads | Scoop.it
Does the spread and impact of social media allow us to redefine the archetypes behind the core of our personality and behaviour?

Via Sandra Pickering @opento
more...
Sandra Pickering @opento's curator insight, November 15, 2013 10:03 AM

Raising some interesting questions about archetypes in the social age.

Rescooped by Neil Gains from Transmedia: Storytelling for the Digital Age
Scoop.it!

Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | Storytelling threads | Scoop.it

Via The Digital Rocking Chair
Neil Gains's insight:

Interesting point of view on storytelling in the digital age. Back to basics!

more...
The Digital Rocking Chair's curator insight, October 29, 2013 4:32 AM


"Wrapping up a three-part series Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling."


Part 1, The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else, can be read here.


Part 2, Infecting An Audience: Why Great Stories Spread, can be read here.

Rescooped by Neil Gains from Digital Storytelling
Scoop.it!

5 Elements of Transmedia Storytelling in Infographic Form

5 Elements of Transmedia Storytelling in Infographic Form | Storytelling threads | Scoop.it
There's a lot of talk about transmedia, but not so much guidance about how to do it successfully. Here we share an infographic about transmedia storytelling.

Via José Carlos
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

Infecting An Audience: Why Great Stories Spread

Infecting An Audience: Why Great Stories Spread | Storytelling threads | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Storytelling threads | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

The psychology of Alfred Hitchcock

The psychology of Alfred Hitchcock | Storytelling threads | Scoop.it
Alfred Hitchcock (1899-1980) was one of the most outstanding filmmakers of the twentieth century. In a career spanning six decades, Hitchcock made 53 films, the best of which are at once suspensefu...
more...
No comment yet.
Scooped by Neil Gains
Scoop.it!

How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling

How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling | Storytelling threads | Scoop.it
Cultivating the ability to experience the “geeky rapture” of metaphorical thinking and pattern recognition.

As an appreciator of the
more...
No comment yet.