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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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The Art and Science of Storytelling

The Art and Science of Storytelling | Storytelling threads | Scoop.it
As a marketer, I'm fascinated by both the art and science of storytelling. It's no surprise the abstract for "When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and
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5 myths about brand archetypes

Five myths about brand archetypes and how to dispel the myths @opento

Via Sandra Pickering @opento
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The Future Of Branding Is Creating Real Connections Between Consumers And Products

The Future Of Branding Is Creating Real Connections Between Consumers And Products | Storytelling threads | Scoop.it
It's not about selling it's about giving control to the people.
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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Storytelling threads | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not.
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Karen Dietz's curator insight, November 6, 2013 12:19 PM

Do you business stories fall into any of these story types? These are ads for companies so you may have stories that don't match the list here. And that is OK!! But maybe you do. It could be fun to see :)


Many thanks to Caroline Florence and her curation Insight Storytelling http://www.scoop.it/t/insight-storytelling for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Carol Sanford's curator insight, November 8, 2013 6:22 PM

This reminds me a lot of The Hero's Journey where you can find yourself in different places at different times. And very useful for imaging.

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How To Sell Ideas Like Gladwell

How To Sell Ideas Like Gladwell | Storytelling threads | Scoop.it
Whether you like him or not, Malcolm Gladwell does an amazing job of communicating ideas. Here are three tips we can learn about selling our own ideas.Whether you agree with his conclusions or not,
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Carol Sanford's curator insight, November 8, 2013 7:38 PM

KIES rather than KISS. KIES is Keep it essential stupid. Find what is essential and nothing more is different that break into the smallest chunk. Then stories and tension work on the right things. KISS is not waht Gladwell does. 

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Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)

http://www.futureofstorytelling.org Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to it...
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massimo facchinetti's curator insight, October 27, 2013 3:08 AM

Top video on branding, ever...

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The Three-Minute Storytelling Lesson You Can't Forget

The Three-Minute Storytelling Lesson You Can't Forget | Storytelling threads | Scoop.it
This advertisement has something powerful to tell us about storytelling.

Via José Carlos
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4twenty2's curator insight, October 22, 2013 10:17 AM

Great ad, fantastic powerful story telling - all in just 3 mins.  Its incredible what can be done with few words and many images.

 

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8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers | Storytelling threads | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...
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The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Storytelling threads | Scoop.it
Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com.
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2013 Nobel Prize in Literature Laureate Alice Munro on the Secret of a Great Story

2013 Nobel Prize in Literature Laureate Alice Munro on the Secret of a Great Story | Storytelling threads | Scoop.it
“A story … has a sturdy sense of itself of being built out of its own necessity, not just to shelter or beguile you.”

The question
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Slaying The Dragon And Other Ways To Create Killer Content Narratives

Slaying The Dragon And Other Ways To Create Killer Content Narratives | Storytelling threads | Scoop.it
The mere exposure effect compels people to like specific content simply because they are familiar with it. Here's how to tell a successful story.
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Reading literary fiction improves empathy, study finds

Reading literary fiction improves empathy, study finds | Storytelling threads | Scoop.it
New research shows works by writers such as Charles Dickens and Téa Obreht sharpen our ability to understand others' emotions – more than thrillers or romance novels, writes Liz Bury
Neil Gains's insight:

Go back to a good novel after reading this ....

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Asbury & Asbury: The strange story of story

This isn’t exactly a new observation, but something weird has happened to the word ‘story’ in the last few years. Watching the recent TSB: The Story ad brought it home to me. First, some background. I’m not sure what triggered...
Neil Gains's insight:

A brand story that isn't really a story. I've researched many ads like this, where the creative fails to follow basic storytelling principles, and above all doesn't create tension or conflict (with a weak or non-existent problem).

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Clues to a Great Brand Story - C3Centricity

Clues to a Great Brand Story - C3Centricity | Storytelling threads | Scoop.it
Storytelling is an essential art in today's connected world; this post shares the five essentials of a great brand story.
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Jungian archetypes in the social age.

Jungian archetypes in the social age. | Storytelling threads | Scoop.it
Does the spread and impact of social media allow us to redefine the archetypes behind the core of our personality and behaviour?

Via Sandra Pickering @opento
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Sandra Pickering @opento's curator insight, November 15, 2013 10:03 AM

Raising some interesting questions about archetypes in the social age.

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Inspector Insight » Cinderella and the Mythology of Beauty

Inspector Insight » Cinderella and the Mythology of Beauty | Storytelling threads | Scoop.it
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | Storytelling threads | Scoop.it

Via The Digital Rocking Chair
Neil Gains's insight:

Interesting point of view on storytelling in the digital age. Back to basics!

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The Digital Rocking Chair's curator insight, October 29, 2013 4:32 AM


"Wrapping up a three-part series Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling."


Part 1, The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else, can be read here.


Part 2, Infecting An Audience: Why Great Stories Spread, can be read here.

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5 Elements of Transmedia Storytelling in Infographic Form

5 Elements of Transmedia Storytelling in Infographic Form | Storytelling threads | Scoop.it
There's a lot of talk about transmedia, but not so much guidance about how to do it successfully. Here we share an infographic about transmedia storytelling.

Via José Carlos
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Infecting An Audience: Why Great Stories Spread

Infecting An Audience: Why Great Stories Spread | Storytelling threads | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Storytelling threads | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our...
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The psychology of Alfred Hitchcock

The psychology of Alfred Hitchcock | Storytelling threads | Scoop.it
Alfred Hitchcock (1899-1980) was one of the most outstanding filmmakers of the twentieth century. In a career spanning six decades, Hitchcock made 53 films, the best of which are at once suspensefu...
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How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling

How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling | Storytelling threads | Scoop.it
Cultivating the ability to experience the “geeky rapture” of metaphorical thinking and pattern recognition.

As an appreciator of the
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Denis Dutton on The Seven Basic Plots

Denis Dutton on The Seven Basic Plots | Storytelling threads | Scoop.it
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Novel Finding: Reading Literary Fiction Improves Empathy: Scientific American

Novel Finding: Reading Literary Fiction Improves Empathy: Scientific American | Storytelling threads | Scoop.it
The types of books we read may affect how we relate to others
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What is the real cost of your online attention? – Tom Chatfield – Aeon

What is the real cost of your online attention? – Tom Chatfield – Aeon | Storytelling threads | Scoop.it
It costs nothing to click, respond and retweet. But what price do we pay in our relationships and our peace of mind?
Neil Gains's insight:

Worth your attention

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