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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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Talk Like TED: 3 Unbreakable Laws of Communicat...

Talk Like TED: 3 Unbreakable Laws of Communicat... | Storytelling threads | Scoop.it

Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives.


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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Storytelling threads | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
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Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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Slidedocs - spread ideas with effective visual documents

Slidedocs - spread ideas with effective visual documents | Storytelling threads | Scoop.it

Slidedocs help you spread your smart thinking by combining visual communications with short chunks of written copy. Their scannable nature makes them great pre-read, reference, and leave-behind materials. Their modularity makes it easy for people to incorporate your ideas into their own communications. And these features together make slidedocs the perfect companion to both written documents and presentations.


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Elaine Wright's curator insight, March 3, 2014 5:57 PM

I want to use this with my GT students.

Alfredo Corell's curator insight, March 8, 2014 3:54 PM

downloadable free e-book

Slidedocs describes a new approach to presenting your ideas as readable documents that have been created using presentation software.

Darleana McHenry's curator insight, May 10, 2014 1:13 PM

I am looking for applications to build student portfolios and this looks like a good one :-)

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The Glenlivet Gets Up Close and Personal With Bryan Cranston, Neil ... - Co.Create

The Glenlivet Gets Up Close and Personal With Bryan Cranston, Neil ... - Co.Create | Storytelling threads | Scoop.it
The Glenlivet Gets Up Close and Personal With Bryan Cranston, Neil ...
Co.Create
With this work The Glenlivet is trying to build brand equity and a distinctive personality amongst novice single malt drinkers.
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A Periodic Table Of Storytelling Tropes

A Periodic Table Of Storytelling Tropes | Storytelling threads | Scoop.it
You probably won't recognize these storytelling elements from creative writing class.
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling threads | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
Neil Gains's insight:

Good piece on telling more engaging stories.

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Is Brand Storytelling the Ultimate Weapon? | Emotive Storytelling

Is Brand Storytelling the Ultimate Weapon? | Emotive Storytelling | Storytelling threads | Scoop.it
Without user engagement and a compelling story, it is obvious that “our product, idea, or personal brand, is dead on arrival” says Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human.
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Player vs. Game: Design, narrative, and power » Cyborgology

Player vs. Game: Design, narrative, and power » Cyborgology | Storytelling threads | Scoop.it
Neil Gains's insight:

Interesting reading on the role of agency vs design in games (stories). Does the central character drive the action, or do events shape the character?

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Why Leaders Are Great Storytellers

Tap into the enduring power of storytelling to get your message across.
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How Stories May Change the Brain - Science Daily (press release)

How Stories May Change the Brain - Science Daily (press release) | Storytelling threads | Scoop.it
How Stories May Change the Brain
Science Daily (press release)
Heightened connectivity was also seen in the central sulcus of the brain, the primary sensory motor region of the brain.
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Does Your Brand Tell a Powerful Story?

Does Your Brand Tell a Powerful Story? | Storytelling threads | Scoop.it
One of the most energizing aspects of my job is the opportunity I have a few times each year to share Burberry’s story with external audiences at conferences and events around the world.These are
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The 5-7-5 Presentation Technique

The 5-7-5 Presentation Technique | Storytelling threads | Scoop.it
At Ethos3, we like to think of our presentation content like a poem, where each slide represents a line, and each main takeaway is its own stanza. This helps keep content concise while also achieving an overall creative goal.

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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Storytelling threads | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
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Karen Ostenried's curator insight, March 12, 2014 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 2014 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 2014 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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Breaking The Story Code: The Brand Storytelling...

Breaking The Story Code: The Brand Storytelling... | Storytelling threads | Scoop.it
The Holmes Report Breaking The Story Code: The Brand Storytelling Hero's Journey The Holmes Report "A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive...
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25 Most Epic Ads That Aren't Apple's '1984'

25 Most Epic Ads That Aren't Apple's '1984' | Storytelling threads | Scoop.it
Leo Burnett once said great advertising could be boiled down into three simple messages: "Here's what we've got. Here's what it will do for you. Here's how to get it." Maybe, but where's the fun in that? Sometimes it's best to just go big.
Neil Gains's insight:

Good examples of storytelling in advetising

 

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The Science of Storytelling & Memory and Their Impact on CRO

The Science of Storytelling & Memory and Their Impact on CRO | Storytelling threads | Scoop.it
Tweet Tweet The Science of Storytelling & Memory and Their Impact on CRO by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click. Follow @peeplaja Related posts: A really good course on storytelling and creating content. Free.(...)
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Branding Strategy Insider | Branding And Universal Myths

Branding Strategy Insider | Branding And Universal Myths | Storytelling threads | Scoop.it
If brands tell stories, it might be useful that those stories are informed by the universal myths that recur over time and across geography and culture. These myths resonate with people at a very deep level. They are about coming to grips with our mortality, making sense of our lives and reconciling the individual experience with the infinite. So, what are the myths that emerge in one form or another again and again?
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Robert Slone's curator insight, September 10, 2014 11:51 AM

it is amazing how some things cross geographical boundaries in every generation ,yet we stay stuck in our traditions. 

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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Storytelling threads | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling?
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The Power of Storytelling: Making Brands Come to Life

In the webinar, Prof. Jennifer Aaker and David Hornik of August Capital discuss the importance of stories in fueling growth and innovation in your company as...
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Go Beyond Advertising and into Storytelling - Huffington Post

Go Beyond Advertising and into Storytelling - Huffington Post | Storytelling threads | Scoop.it
Go Beyond Advertising and into Storytelling
Huffington Post
Content marketing needs to be rooted in brand storytelling -- the most authentic way to create and sustain longer lasting engagement with customers.
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Storytelling threads | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
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Story technique has been with us for 2300 years - it's time to brush up on it

Story technique has been with us for 2300 years - it's time to brush up on it | Storytelling threads | Scoop.it
Many research presentations I've seen, including many of my own, have been bogged down by too many facts and figures. It is like reading a book which is so full of florid description that one begin...
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Neil Gains's curator insight, January 9, 2014 9:56 PM

A good short intro on the importance of storytelling in business (including market research)

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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | Storytelling threads | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...

Via Karen Dietz
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Jordi Carrió Jamilà's curator insight, December 18, 2013 3:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.