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8 Ways Neuroscience Can Improve Your Presentations

8 Ways Neuroscience Can Improve Your Presentations | Storytelling threads | Scoop.it

Giving memorable and persuasive presentations is more than an art. It's brain science.


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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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7 Ancient Archetypes Your Brand Storytelling Should Use

7 Ancient Archetypes Your Brand Storytelling Should Use | Storytelling threads | Scoop.it
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. Th...
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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | Storytelling threads | Scoop.it
The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) However, when people are being told a story, the language processing areas of the brain are activated along with other sensory areas being used...
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Alert! Magazine Third Quarter 2014 Storytelling for Market Researchers | Marketing Research Association

Alert! Magazine Third Quarter 2014 Storytelling for Market Researchers | Marketing Research Association | Storytelling threads | Scoop.it
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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Storytelling threads | Scoop.it

Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.


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How the Disney Animated Film 'Frozen' Took Over the World

How the Disney Animated Film 'Frozen' Took Over the World | Storytelling threads | Scoop.it
Why did Disney’s atypical, boundary-pushing animated film about princesses succeed? Psychologists have been wondering, too.
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Presentation Zen: 10 Storytelling tips from Billy Wilder

Presentation Zen: 10 Storytelling tips from Billy Wilder | Storytelling threads | Scoop.it
Billy Wilder (1906–2002) was the first person to win an Academy Award as producer, director and screenwriter for the same film. The film The Apartment (1960) stared Jack Lemmon, Shirley MacLaine, and Fred MacMurray and is certainly in my top-10...
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Expert Interviews: TapestryWorks - Insight Narrator

Click to read interview with @neilgains : ex-Cadbury's, author, founder of @tapestryworks & sensory #marketing guru http://t.co/S24vxgML1A
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Relevance Is The New Remarkable | The Story of Telling

Relevance Is The New Remarkable | The Story of Telling | Storytelling threads | Scoop.it
The value isn't just in the data we collect. It's how we use it to make people's lives better that counts.
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Pixar's 22 Rules of Storytelling--Visualized

Pixar's 22 Rules of Storytelling--Visualized | Storytelling threads | Scoop.it
See the rules that make up the Pixar playbook, as image macros.
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Analytics and the Art of Story Telling

Analytics and the Art of Story Telling | Storytelling threads | Scoop.it
For data scientists, creating the right hypotheses, gathering relevant data, and using advanced analytics to find key insights are all important. However, acti…
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The 5-7-5 Presentation Technique

The 5-7-5 Presentation Technique | Storytelling threads | Scoop.it
At Ethos3, we like to think of our presentation content like a poem, where each slide represents a line, and each main takeaway is its own stanza. This helps keep content concise while also achieving an overall creative goal.

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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Storytelling threads | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

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Karen Ostenried's curator insight, March 12, 5:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 3:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 10:26 AM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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Breaking The Story Code: The Brand Storytelling...

Breaking The Story Code: The Brand Storytelling... | Storytelling threads | Scoop.it
The Holmes Report Breaking The Story Code: The Brand Storytelling Hero's Journey The Holmes Report "A hero ventures forth from the world of common day into a region of supernatural wonder; fabulous forces are there encountered and a decisive...
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Five brands excelling at storytelling - Econsultancy (blog)

Five brands excelling at storytelling - Econsultancy (blog) | Storytelling threads | Scoop.it
Five brands excelling at storytelling
Econsultancy (blog)
In which I'll be loftily discussing the art of storytelling in a not-so-subtle attempt to justify a squandered film studies degree.
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Creative Review - Sagmeister and the 'bullshit' around storytelling

Creative Review - Sagmeister and the 'bullshit' around storytelling | Storytelling threads | Scoop.it
Of course storytelling exists beyond those narrow confines, it always has.
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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Storytelling threads | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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The Art of Persuasive Storytelling

The Art of Persuasive Storytelling | Storytelling threads | Scoop.it
"Your ability to shape your future depends on how well you communicate where you want to be when you get there. When ideas are communicated effectively, people follow and change." - Nancy Duarte

Did you know that you have the power to chan...
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Presentation Zen: Story structure, simplicity, & hacking away at the unessential

Presentation Zen: Story structure, simplicity, & hacking away at the unessential | Storytelling threads | Scoop.it
For a lot of us, the reality is not that we have too few ideas, it's that we have too many. This may not sound like a problem, but it becomes problematic when we get bogged down in analysis paralysis...
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Presentation Zen: Change & the Art of Small Victories

Presentation Zen: Change & the Art of Small Victories | Storytelling threads | Scoop.it
John F. Kennedy is often reported to have said "The only reason to give a speech is to change the world." Over the years this has been paraphrased by many speaking and training professionals. Not surprisingly, people occasionally mock this...
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Kevin Spacey: Storytelling In The Age Of Disruption

Kevin Spacey: Storytelling In The Age Of Disruption | Storytelling threads | Scoop.it
It’s hard to know what to expect when a renowned actor makes an appearance as a keynote speaker at a technology conference. When Kevin Spacey was about to make his entrance onto the stage at this (Kevin Spacey: Storytelling In The Age Of Disruption.
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Presentation Zen: No amount of technology will make a bad story good

Presentation Zen: No amount of technology will make a bad story good | Storytelling threads | Scoop.it
When Toy Story opened in the US at the end of 1995, it was met with enthusiasm and great critical acclaim. The film would go on to be the highest-grossing film of the year. There was tremendous buzz (ahem) about...
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8 Ways Neuroscience Can Improve Your Presentations

8 Ways Neuroscience Can Improve Your Presentations | Storytelling threads | Scoop.it

Giving memorable and persuasive presentations is more than an art. It's brain science.


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Talk Like TED: 3 Unbreakable Laws of Communicat...

Talk Like TED: 3 Unbreakable Laws of Communicat... | Storytelling threads | Scoop.it

Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives.


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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Storytelling threads | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

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Marta Torán's curator insight, April 3, 11:02 AM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 3, 11:11 PM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 12:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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The Art — And Imagery — Of Storytelling In Marketing

The Art — And Imagery — Of Storytelling In Marketing | Storytelling threads | Scoop.it
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