Edward Tufte is a leading expert in the data analysis and data visualization space. His books are classics and required reading for anyone interested in understanding how best to display quantitative information. I read his books just after
A good book I often recommend is: Yes!: 50 Scientifically Proven Ways to Be Persuasive by Dr. Robert B. Cialdini et al. I first read the book when it came out in 2008. The book is designed for professionals who...
Neil Gains's insight:
Great storytelling tips based on the science of persuasion
The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) However, when people are being told a story, the language processing areas of the brain are activated along with other sensory areas being used...
Shortly after he returned to Apple in 1997, Steve Jobs gave an internal presentation to employees from the Town Hall building on the Apple campus (YouTube link below). This was an important presentation to let employees know where th
The basis of story is the underlying tensions or contradictions that we all face in our lives. The greater the contradiction, the more powerful is the story. Brands can uncover these contradictions through strategic storytelling.
(Phys.org)—A pair of researchers has conducted a phylogenetic analysis on common fairy tales and has found that many of them appear to be much older than has been thought. In their paper published in Royal Society Open ...
Neil Gains's insight:
New research suggesting that many fairy tales have common routes that go back 5,000 years or more. Fascinating!
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...
With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls
The legendary Frank Sinatra (1915–1998) can teach us a thing or two about engaging an audience. I stumbled upon this 1963 Playboy interview with Sinatra recently, and it's pure gold. "When I sing, I believe," says Sinatra. "I’m honest. If...
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