Storytelling threads
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The Power of Storytelling: Making Brands Come to Life

In the webinar, Prof. Jennifer Aaker and David Hornik of August Capital discuss the importance of stories in fueling growth and innovation in your company as...
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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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How To Influence Others by Drawing, Even if You Flunked Art

How To Influence Others by Drawing, Even if You Flunked Art | Storytelling threads | Scoop.it
Drawing is like talking! And, you can use it to lead, influence, and persuade - even if you think you can't draw.
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By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow

By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow | Storytelling threads | Scoop.it
Scientists at the Computational Story Laboratory have identified the six emotional arcs that form the building blocks of all stories.
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How Stories Shape The Meaning Of Brands | Branding Strategy Insider

How Stories Shape The Meaning Of Brands | Branding Strategy Insider | Storytelling threads | Scoop.it
A brand story contains all of the information the brain needs to make information useful.
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All Stories Are the Same

All Stories Are the Same | Storytelling threads | Scoop.it
From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.
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Scientifically Proven Ways to Persuade & Influence Others

Scientifically Proven Ways to Persuade & Influence Others | Storytelling threads | Scoop.it
A good book I often recommend is: Yes!: 50 Scientifically Proven Ways to Be Persuasive by Dr. Robert B. Cialdini et al. I first read the book when it came out in 2008. The book is designed for professionals who...
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Great storytelling tips based on the science of persuasion

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How Storytelling Archetypes Work for Your Brand

How Storytelling Archetypes Work for Your Brand - Storytelling for Brands - Medium
I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the l…
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Inspector Insight » Is There Too Much Storytelling?

Inspector Insight » Is There Too Much Storytelling? | Storytelling threads | Scoop.it
Is there too much #storytelling? http://t.co/zOBbP9a2uu #marketing #newmr #design
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7 Ancient Archetypes Your Brand Storytelling Should Use

7 Ancient Archetypes Your Brand Storytelling Should Use | Storytelling threads | Scoop.it
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. Th...
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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | Storytelling threads | Scoop.it
The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) However, when people are being told a story, the language processing areas of the brain are activated along with other sensory areas being used...
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Alert! Magazine Third Quarter 2014 Storytelling for Market Researchers | Marketing Research Association

Alert! Magazine Third Quarter 2014 Storytelling for Market Researchers | Marketing Research Association | Storytelling threads | Scoop.it
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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Storytelling threads | Scoop.it

Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.


Via Insight Narrator
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How the Disney Animated Film 'Frozen' Took Over the World

How the Disney Animated Film 'Frozen' Took Over the World | Storytelling threads | Scoop.it
Why did Disney’s atypical, boundary-pushing animated film about princesses succeed? Psychologists have been wondering, too.
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Presentation Zen: 10 Storytelling tips from Billy Wilder

Presentation Zen: 10 Storytelling tips from Billy Wilder | Storytelling threads | Scoop.it
Billy Wilder (1906–2002) was the first person to win an Academy Award as producer, director and screenwriter for the same film. The film The Apartment (1960) stared Jack Lemmon, Shirley MacLaine, and Fred MacMurray and is certainly in my top-10...
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Watching sad films boosts endorphin levels in your brain, psychologists say

Watching sad films boosts endorphin levels in your brain, psychologists say | Storytelling threads | Scoop.it
Traumatic films boost pain tolerance and feelings of group bonding by increasing levels of feel-good chemicals produced by the brain, study suggests
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Contradictions Bring Power To Brand Stories | Branding Strategy Insider

Contradictions Bring Power To Brand Stories | Branding Strategy Insider | Storytelling threads | Scoop.it
The basis of story is the underlying tensions or contradictions that we all face in our lives. The greater the contradiction, the more powerful is the story. Brands can uncover these contradictions through strategic storytelling.
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Phylogenetic analyses suggests fairy tales are much older than thought

Phylogenetic analyses suggests fairy tales are much older than thought | Storytelling threads | Scoop.it
(Phys.org)—A pair of researchers has conducted a phylogenetic analysis on common fairy tales and has found that many of them appear to be much older than has been thought. In their paper published in Royal Society Open ...
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New research suggesting that many fairy tales have common routes that go back 5,000 years or more. Fascinating!

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For Brands “Happily Ever After” is in Storytelling | Aaker on Brands | Prophet

For Brands “Happily Ever After” is in Storytelling | Aaker on Brands | Prophet | Storytelling threads | Scoop.it
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The Key to story structure in two words: Therefore & But

The Key to story structure in two words: Therefore & But | Storytelling threads | Scoop.it
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...
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Good tips on building stories

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Insight Narrator's curator insight, August 29, 4:56 AM

Good tips on building stories

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How fairytales grew up

How fairytales grew up | Storytelling threads | Scoop.it
With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls
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Great piece on the modern rebirth of fairy tales

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Presentation Zen: Communication lessons from Frank Sinatra, 1963

Presentation Zen: Communication lessons from Frank Sinatra, 1963 | Storytelling threads | Scoop.it
The legendary Frank Sinatra (1915–1998) can teach us a thing or two about engaging an audience. I stumbled upon this 1963 Playboy interview with Sinatra recently, and it's pure gold. "When I sing, I believe," says Sinatra. "I’m honest. If...
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Five brands excelling at storytelling - Econsultancy (blog)

Five brands excelling at storytelling - Econsultancy (blog) | Storytelling threads | Scoop.it
Five brands excelling at storytelling
Econsultancy (blog)
In which I'll be loftily discussing the art of storytelling in a not-so-subtle attempt to justify a squandered film studies degree.
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Creative Review - Sagmeister and the 'bullshit' around storytelling

Creative Review - Sagmeister and the 'bullshit' around storytelling | Storytelling threads | Scoop.it
Of course storytelling exists beyond those narrow confines, it always has.
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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Storytelling threads | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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The Art of Persuasive Storytelling

The Art of Persuasive Storytelling | Storytelling threads | Scoop.it
"Your ability to shape your future depends on how well you communicate where you want to be when you get there. When ideas are communicated effectively, people follow and change." - Nancy Duarte

Did you know that you have the power to chan...
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Presentation Zen: Story structure, simplicity, & hacking away at the unessential

Presentation Zen: Story structure, simplicity, & hacking away at the unessential | Storytelling threads | Scoop.it
For a lot of us, the reality is not that we have too few ideas, it's that we have too many. This may not sound like a problem, but it becomes problematic when we get bogged down in analysis paralysis...
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