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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Storytelling threads | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
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Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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5 Elements of Transmedia Storytelling in Infographic Form

5 Elements of Transmedia Storytelling in Infographic Form | Storytelling threads | Scoop.it
There's a lot of talk about transmedia, but not so much guidance about how to do it successfully. Here we share an infographic about transmedia storytelling.

Via José Carlos
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Rescooped by Neil Gains from Digital Storytelling
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5 Brilliant Tools for Student Storytelling

5 Brilliant Tools for Student Storytelling | Storytelling threads | Scoop.it
Five fantastic online tools educators can use to encourage student storytelling. Start telling vibrant and exciting stories and have fun doing it!

Via José Carlos
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Maria Eva Blaiotta's curator insight, October 5, 2013 9:04 PM

Storytelling can contribute to academic success. It reminds us that the spoken word is powerful and that telling stories and listening to them can enhance our students’ ability to communicate their thoughts and feelings. Here are some digotal storytelling tools we can use in the classroom. 

Carmenne K. Thapliyal's curator insight, October 11, 2013 9:50 AM

Tools that can be used for storytelling at elementary/middle school or for students of EFL: Storykit, Educreations, Comic Life, Storybird, and Kerpoof

Thea Phillips's curator insight, October 15, 2013 8:06 AM

These are some great tools to get you into the heart of story telling . They help you to create the book of your dreams 

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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Storytelling threads | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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8 Steps To Great Digital Storytelling - Edudemic

8 Steps To Great Digital Storytelling - Edudemic | Storytelling threads | Scoop.it
Consider Digital Storytelling as the 21st Century version of the age-old art of storytelling with a twist: digital tools now make it possible for anyone to create a story and share it with the world.

Via Tom D'Amico (@TDOttawa)
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Rescooped by Neil Gains from Transmedia: Storytelling for the Digital Age
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | Storytelling threads | Scoop.it

Via The Digital Rocking Chair
Neil Gains's insight:

Interesting point of view on storytelling in the digital age. Back to basics!

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The Digital Rocking Chair's curator insight, October 29, 2013 4:32 AM


"Wrapping up a three-part series Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling."


Part 1, The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else, can be read here.


Part 2, Infecting An Audience: Why Great Stories Spread, can be read here.

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The Three-Minute Storytelling Lesson You Can't Forget

The Three-Minute Storytelling Lesson You Can't Forget | Storytelling threads | Scoop.it
This advertisement has something powerful to tell us about storytelling.

Via José Carlos
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4twenty2's curator insight, October 22, 2013 10:17 AM

Great ad, fantastic powerful story telling - all in just 3 mins.  Its incredible what can be done with few words and many images.

 

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Storytelling threads | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via José Carlos
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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Storytelling threads | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

©


Via Leona Ungerer
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