Storytelling Thinking
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Digital Storytelling For Brands

Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New Y

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The 5 Things Every (Great) Marketing Story Needs

The 5 Things Every (Great) Marketing Story Needs | Storytelling Thinking | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

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12 tips to perfect the art of storytelling - The Guardian (blog)

12 tips to perfect the art of storytelling - The Guardian (blog) | Storytelling Thinking | Scoop.it
The Guardian (blog) 12 tips to perfect the art of storytelling The Guardian (blog) Understand how social media is changing storytelling: I do think that real-time response via social has changed brands' relationships with storytelling: nowadays, we...
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Some practical hints how to make people join and to make a digital storytelling idea growing.

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The Joy of Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understan

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Brand Storytelling: Connecting Consumer Wants and Needs with Products and Services | Brightcove Blog

Brand Storytelling: Connecting Consumer Wants and Needs with Products and Services | Brightcove Blog | Storytelling Thinking | Scoop.it
RT @Brightcove: Brand Storytelling: Connecting Consumer Wants and Needs with Products and Services http://t.co/ff1M1EoQOL

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THE FIVE ACTS OF BRAND STORYTELLING | Blogs | Red Bee Media

THE FIVE ACTS OF BRAND STORYTELLING | Blogs | Red Bee Media | Storytelling Thinking | Scoop.it
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.

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Better User Experience With Storytelling – Part 2 | Smashing UX Design

Better User Experience With Storytelling – Part 2 | Smashing UX Design | Storytelling Thinking | Scoop.it
In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions.

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wildswans's curator insight, May 19, 2013 2:50 AM

Spaces should tell stories - it provides for a much more immersive and compelling environment. How can we do that in our libraries?

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5 killer ways to open up your next presentation

Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention? You’ve might have heard it before, but maybe not

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Do You Have A Story to Tell? Here Are the Digital Tools You’ll Need - Xconomy

Do You Have A Story to Tell? Here Are the Digital Tools You’ll Need - Xconomy | Storytelling Thinking | Scoop.it
Back in January I got an invitation out of the blue to give a 1-hour talk at the Palo Alto Research Center---the Xerox-owned lab better known as PARC. The

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10 tips for creating photos that tell stories

10 tips for creating photos that tell stories | Storytelling Thinking | Scoop.it
Get supporters involved by telling your story with pictures! Check out these 10 tips to let your images shine.

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Margaret Waage's comment, June 12, 2013 7:02 PM
Your story telling tips are great. Thank you!
José Carlos's comment, June 13, 2013 8:54 AM
You're welcome :)
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Behavioral Storytelling: Social Media Content Strategy - iMedia Connection (blog)

Behavioral Storytelling: Social Media Content Strategy - iMedia Connection (blog) | Storytelling Thinking | Scoop.it
Behavioral Storytelling: Social Media Content Strategy iMedia Connection (blog) To make sense of it all, to give teams a structure by which they can create ideas that build on each other, I made a bit of a simple, strategic mashup: First, take the...

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A Quarter for a Tale: Storytelling Is the ON Switch for Your Next Audience.

A Quarter for a Tale: Storytelling Is the ON Switch for Your Next Audience. | Storytelling Thinking | Scoop.it
RT @Storyteller Freebie Article: "Four Ways #Storytelling is Your On Switch" http://t.co/PQJd76buB0
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Why Great Stories are Important in Business: the Essential Truths

Why Great Stories are Important in Business: the Essential Truths | Storytelling Thinking | Scoop.it
What are the essential truths about story and business? What is the power of story in business communication?
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The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today

The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today | Storytelling Thinking | Scoop.it
Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.

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Hans Heesterbeek's curator insight, September 30, 2013 12:28 AM

Not that much news just a kind of reminder to make great contet to attrack the audience to you Keep them trigged and engae with them 

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4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | Storytelling Thinking | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the

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Jim Allen, III's curator insight, September 13, 2013 9:50 AM

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
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3 Reasons Storytelling is Key for Your Company -

3 Reasons Storytelling is Key for Your Company - | Storytelling Thinking | Scoop.it
Everyone loves a good story! Here are 3 reasons why storytelling isn't just for around the campfire and how you can get started using video.

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Brand Storytelling - Part of a Marketing MIX

Brand Storytelling - Part of a Marketing MIX | Storytelling Thinking | Scoop.it
This week I received a copy of the book 'Around The World in 80 Brands'. It's a great selection of brand stories from around the world as the authoring pair travel and interview the people behind t...

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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | Storytelling Thinking | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.

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Better User Experience With Storytelling - Part One | Smashing UX Design

Better User Experience With Storytelling - Part One | Smashing UX Design | Storytelling Thinking | Scoop.it
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires.

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Video Storytelling Tips | Social Media Today

Video Storytelling Tips | Social Media Today | Storytelling Thinking | Scoop.it
It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'

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36 Digital Storytelling Sites and Apps From edshelf

36 Digital Storytelling Sites and Apps From edshelf | Storytelling Thinking | Scoop.it
Websites & mobile apps for digital storytelling, such as Toontastic, VoiceThread, StoryKit, Xtranormal, Puppet Pals, Pixton, Storybird, Comic Master, etc.

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Tips for Digital Storytelling

Tips for Digital Storytelling | Storytelling Thinking | Scoop.it
Digital storytelling is a new way to capture and record memories. Now that we're digital, scrapbooking and journaling are very different than they were when your mother was growing up.

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Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement

Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement | Storytelling Thinking | Scoop.it
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved? Click here to learn more.

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Complications Of Storytelling

Complications Of Storytelling | Storytelling Thinking | Scoop.it
RT @mooderino: Complications Of Storytelling ::: http://t.co/kML9Y9XUuR #writers #amwriting #pubtip
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