You may have heard it several times over, especially in the past couple years, but I think it will ring true in 2013 more than ever, Stories are going to fuel business, organizations, and products in 2013,...
|Scooped by Susan Cole Townsend|
Susan Cole Townsend's insight:
Blogging is storytelling or giving voice in written form to your thoughts and ideas and sharing. I am a blogger yes I am new to this format however, I have always loved to write and to share my ideas and my life with others. If to only say that this is how I think and we are not that different or wow we are and I see your point of view. I just created a little picture of myself to you. In that way you learned what? what I like to do and what is important to me; seeing your point of view and that I am a new blogger, I like to share. I am also a network marketer and Network-marketing companies or I should say the representative are doing a lot of things right with the way they market. They are a growing model of business today and in the future. They tell stories. They connect with you though the story and your why. People like the human feeling of the stories, they do not like the salesmen. Well who does. The stories paint a picture of the brand what it is for and who would use it and what are the benefits.They hit all your emotions to do something or to have something. This new way well it is not really new however other business models are taking note. They see that people connect with others with in the emotions built with in the story, people see themselves,with in the stories or they see a life style they can have or want. It is a more cost effective way to market. It is not in your face Marketing. It is emotional,a social way of branding,building and sharing, a product, a thought,ideas a dream and a vision. Storytelling has been around and used effectively for a long time. Your parents, teachers, the bible, documentaries,leaders. They give life to accomplishments,and insights into what has shaped us and they give us understanding an comprehension. Stories can change a perspective of life. Storytelling for businesses will be an important way to connect to the human/emotional mindset of the everyday person, another way to leverage the perspective and focus of the customer. Attraction marketing is a similar concept. The concept is to draw the customer to you though stories.