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10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling

10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling | storytelling storyselling | Scoop.it

"Are you planning to give iBooks Author a place in your classroom? The video tutorials below will definitely give you a hand. As you know by now, iBooks Author is one of the formidable apps available in the iTunes store. It allow users to create interactive ebooks and share them with the rest of the world."


Via John Evans, Karen Dietz
Monika Górska's insight:

try it?

 

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Karen Dietz's comment, August 2, 2013 7:54 PM
Yep, I agree Chris, quality will vary. And a terrific thought about the role curators will play in the ebook world. I hadn't thought of that, but you are right!
Philippe Trebaul's curator insight, August 3, 2013 3:44 AM

From Karen Dietz


:)


Have a great WE!


@TREBAULPhilipp

Tony Gough's curator insight, August 5, 2013 9:31 AM

Every teacher should be using this! And every student reading them!

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Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness

Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness | storytelling storyselling | Scoop.it
Streetcorners are a storytelling device in this new campaign in support of homeless youth..

Via Karen Dietz
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Karen Dietz's curator insight, April 8, 1:21 PM

Today it's all about innovation in storytelling with the 2 articles I'm curating for you.


This one is all about the ingenious storytelling campaign in England to reduce homelessness among 16-25 year-olds. 


The charity Depaul UK has taken street corners and written 2 sides of the same story on it. One story is from the perspective of the homeowner, the other is from the perspective of the homeless youth.


They can be read separately, or together. It's brilliant.


Now -- are these really 'stories' in the classical structural sense? If we looked at them under a microscope, probably not. But what I love is that for me, yes they are still stories. Because stories do come in all shapes and sizes. 


The first litmus test is if they are sharing an experience -- which they are. The second litmus test is if they affect the reader in some way that might inspire some action. The answer is 'yes' again.


These short stories pack a punch and I hope they pull you in. I know they did for me. Think about how you can use this method -- both in writing and in presentation -- in your own business storytelling.


I love the creativity of how they are written and presented. It's pushing the storytelling envelope. I can't wait to see what is in store for us next :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, April 9, 9:17 AM

more than likely there are two or more sides to any story.

Dominique Taste's curator insight, April 20, 10:35 AM

L'association caritative anglaise Depaul affiche un storytelling simple et efficace : 2 histoires placardées en coin de rue. L'une présente la narration sous l'angle d'un  jeune sans domicile fixe, l'autre sous l'angle d'un jeune avec domicile. Le tout avec un rendu spectaculaire cohérent avec la cause défendue par Depaul.

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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | storytelling storyselling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, November 17, 2014 3:38 PM

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | storytelling storyselling | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 2014 11:25 AM

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bonnie Sandy's curator insight, November 25, 2014 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 2014 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

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Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | storytelling storyselling | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 2014 6:32 PM

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Kim Zinke (aka Gimli Goose)'s curator insight, November 27, 2014 2:07 AM

Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0


"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."

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Want Better Biz Stories? 11 Questions Biz Stories Can Answer For Deeper Connections

Here is a short video showing 11 fundamental human questions stories must answer for better business storytelling. If you can craft your stories to connect w...

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Karen Dietz's curator insight, November 12, 2014 4:31 PM

Video Link: https://www.youtube.com/watch?v=EaC9aA7hH6A&rel=0 


I had a fun time creating this 1.5 minute video on PowToon Monday  (instead of curating, LOL) and updated it today (Wed.). It's based on a talk I gave at Disney a few years ago -- 11 fundamental questions stories help answer. The video is tiny to watch here. so click on the headline above to watch it in more comfort.


We humans come to our lives with these core questions, many of which we are continually driven to search answers for. 

 

If we can keep in mind these questions as we craft our business stories, we will have a much better chance of creating deeper connections with our customers and staff.

 

After watching the video, think of the origin stories of your company. Think about the stories you have about best ways to be, how to interact with each other, roles in the community, and the cycles of creation and destruction. There are tons of experiences and lessons here to explore and share. Because answering these questions as best we can help any person and organization navigate through life.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, November 13, 2014 8:29 AM

Door deze serie vragen te beantwoorden, kun je je bedrijfsverhaal beter vertellen en ook relevant houden, volgens Karin Dietz, een specialist in business storytelling. En ook een tip om een verhaal te presenteren met een PowToon animatie. ;-) 

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How are journalists using the web as a platform to innovate?

How are journalists using the web as a platform to innovate? | storytelling storyselling | Scoop.it

"On the July 15th, 2014 edition of Your Call, we’ll talk to the makers of the interactive web-based documentary, “Hollow” about the boom and bust of a single county in West Virginia.  The viewer is asked to scroll through and click on music, photographs, videos, and timelines to experience a varied and in-depth portrait of a place and its people. So where are you seeing good online documentary work?  And what’s the power of web technology to enhance news and storytelling? "


Via mirmilla
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mirmilla's curator insight, July 16, 2014 11:20 AM

Listen to this very interesting radio show. Inspiring.

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Ways to measure the ROI of Storytelling in PR Efforts

Ways to measure the ROI of Storytelling in PR Efforts | storytelling storyselling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 2014 4:09 PM

Last Wednesday I had a terrific opportunity to spend time with hundred of Public Relations (PR) professionals at a 1-day conference in Portland, OR. The entire conference was focused on storytelling. Yeah!


I got to hear Nancy Duarte speak (her next book is on storytelling BTW), and hang out with story branding expert Jim Signorelli after his keynote. I also had the privilege of chatting with PR maven Lou Hoffman of the Hoffman Agency. Lou was one of the presenters advocating for more storytelling in the mix of PR work. It was a fabulous presentation.


Afterwards we had a chance to chat and part of the conversation centered on determining the ROI of storytelling. We both agreed that figuring out the ROI of story activities depends on the application of story. The ROI of story and leadership coaching requires different measures than the ROI of story in marketing.


Today he sent me the link to his latest blog -- and it's all about how to consider the ROI of PR efforts. Double yeah!


In truth, every company is in the PR business and Lou's article helps all of us determine the ROI of this activity. Many thanks Lou for this clear-headed guide.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories

Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories | storytelling storyselling | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.

Via Karen Dietz
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Karen Dietz's curator insight, May 9, 2014 12:33 PM

What the heck is pareidolia?? It's what happens when we listen to stories, and the research about it is shared in this post by Shane Jones.


There's lots written about the psychology of storytelling, but rarely is pareidolia mentioned. Yet it is an essential part of the story experience.


But that's not the only info shared here. There's lots more material on storytelling and how to construct a great story. Many thanks to follow Andy Capaloff for pointing me to this article.


This piece is longer than most, but I appreciate its thoroughness. Have fun digging into the info and getting smarter about what works and why!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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It's all about pull: The New 4Ps of Marketing (from storytelling)

It's all about pull: The New 4Ps of Marketing (from storytelling) | storytelling storyselling | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Karen Dietz
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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The Art of Storytelling -- Interview w/ Karen Dietz, Part 2

The Art of Storytelling -- Interview w/ Karen Dietz, Part 2 | storytelling storyselling | Scoop.it

Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.


Via Karen Dietz
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Karen Dietz's curator insight, November 13, 2013 9:12 AM

Here is the second part of the interview I had with biz story guru and good friend Annette Simmons. We talk about several behind the scenes principles story work practitioners need to be aware of. Below is a small excerpt. Annette and I had a lot of fun together and I hope you gain a few more insights from this next podcast!


This link won't last long, but is availabe for download on iTunes here: https://itunes.apple.com/us/podcast/episode-3-art-storytelling/id735863915?i=169716215&mt=2 

 

Here's an excerpt from the interview:

Expecting storytelling consultants to study with performance tellers is not about keeping the bloodlines pure, but about ensuring new applications of story retain the magic that keeps oral storytelling alive. Karen points out that one aspect of storytelling that gets lost is that “storytelling is deep play.” Karen says, “It’s really fun!…I lose control of the room…and that’s perfect.” Once people get permission to tell stories, that’s all they want to do.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them

Biz Stories: Ernest Hemingway’s Top 5 Tips for Writing Them | storytelling storyselling | Scoop.it
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who b

Via Karen Dietz
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Mirjana Podvorac's curator insight, November 6, 2013 4:44 AM

Being unique at what you do is a privilege; a combination of a creative impulse and an industrious mind ready to bring it to surface. 

An interesting article pointing out again that creativity, any form of a creative expression, has always been and will continue to be THE driving force behind any achievement.

Karen's comments are equally interesting and insightful.

Carol Sherriff's curator insight, November 6, 2013 1:56 PM

The power of Hemingway and the importance of 5!

Krista Finstad-Milion's curator insight, November 8, 2013 5:42 PM

A reminder of the importance and power of concise, relevant, though-provoking language to tell and retell a story.

 

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5 Things Every Fab Marketing Story Needs

5 Things Every Fab Marketing Story Needs | storytelling storyselling | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

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Karen Dietz's curator insight, October 31, 2013 1:04 PM

Here's a good review of 5 essential elements every story needs -- especially for marketing.


Every story needs a protagonist -- called a hero here. Focus on 'protagonist' instead of hero so you don't get caught automatially creating a hero story. Search this collection for 'core stories' and you'll get a better understanding of the different types of marketing stories available to you. Also search 'marketing' for other insights on not getting stuck in 'hero' mentality. (PS -- I'm not 'anti-hero'. I just want to open our minds to what else is out there).


That's my only quibble :)) Other than that, the article has solid tips. And check out the additional resources listed at the end!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Penelope's comment, October 31, 2013 7:59 PM
I love Copyblogger!
Karen Dietz's comment, November 2, 2013 2:39 PM
Yes, I love Copyblogger too, Penelope. Lots of great resources there.
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | storytelling storyselling | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Short of inspiration? 74 post headline templates that are proven to work

Short of inspiration? 74 post headline templates that are proven to work | storytelling storyselling | Scoop.it

Your headline is the first — and maybe last — impression you make on your audience.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 10, 11:39 PM

Great resource by Pam Dyer and yes headlines are important - particularly for content curators who should think about giving new headlines to the content they curate to contextualize it to their audience. 


This context can and should be added through added insights but very often, content curation (and good content sharing in general) is indeed more about making readers understand what's in it for them than anything else. 



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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Djebar Hammouche's curator insight, November 19, 2014 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 2014 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 2014 3:48 AM

добавить ваше понимание ...

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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | storytelling storyselling | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 2014 11:40 AM

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Become A More Powerful Story Listener With This Exercise

Become A More Powerful Story Listener With This Exercise | storytelling storyselling | Scoop.it
Inspired by a Quaker practice.

Via Karen Dietz
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Art Jones's curator insight, December 7, 2014 11:38 AM

The ability to craft a thought provoking question is the best way to begin a conversation and the very best way to establish a basis for being an engaged listener. This HBR article suggest that with employee engagement trending lower and lower the best ways to reverse the trend is through listening.


Excerpt:

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them. Powerful listening is one of the rarest executive practices today, not because of a lack of skill – although that is often the case – but because it’s a skill that’s under attack from social media, smart phones and the ubiquitous expectation of instant reactions. Have you ever been in the middle of a conversation when the other person just started checking his phone? Of course you have. We have a listening famine going on and it’s a shame, because in a knowledge age, so much value creation lies in the ability to figure out what’s important—by listening.

Barbara Ganley's curator insight, December 10, 2014 9:13 AM

As Richard Kearney put it, "It takes two to story..."

Miguel Paul Trijaud Calderón's curator insight, January 4, 6:36 AM

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them.; The Clarness Comittee

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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | storytelling storyselling | Scoop.it
Change the story, and you change everything.

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 2014 4:40 PM

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jens Peter Madsen's curator insight, September 17, 2014 3:37 AM

Waw a perspective - I believe its true - It´swhat we expeience in daily life. Bad stories makes us lazy and good stories gives us energy and hope :-)

 

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Tell a Story! The Key To Unlocking Startup Cash

Tell a Story! The Key To Unlocking Startup Cash | storytelling storyselling | Scoop.it
Investors love cold, hard facts. But they remember stories.

Via Karen Dietz
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Karen Dietz's curator insight, June 10, 2014 11:57 AM

San Diego StartUp Week is almost here and what a perfect quick article on how telling a story is essential if you want start up cash.


I particularly like the tip that a good story needs to involve the audience -- and that the best way to do that is to stop talking and listen. Brilliant!


This is a very short post with terrific reminders about leveraging story when you are a start up. Then again, the same advice can be applied to any project at work you want to get backing for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | storytelling storyselling | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 2014 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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Best Storytelling Quotes from Famous Writers

A collection of 16 Storytelling quotes from succesful writers such as Leo Tolstoy, Robert McKee, Alan Moore and Lewis Caroll. Enjoy! http://storytellingcardg...

Via Karen Dietz
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Karen Dietz's curator insight, May 9, 2014 12:24 PM

Here's a group of quotes about storytelling, most of which I hadn't seen before. Yeah! More to add to my collection.


Have fun this Friday reviewing these quotes, and add them to your presentation file.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Elizabeth Hutchinson's curator insight, May 20, 2014 1:29 AM

A lovely collection of quotes from storytellers. Enjoy! 

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50 narrative devices for non-fiction storytellers | Hot Pursuit Press

""Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others."

 

After three years of studying non-fiction storytelling, and publishing a book and a magazine on the subject, in October 2013 I tweeted 50 things I've learned about storytelling, with the hashtag #story50.  All fifty tips have been compiled and extended into this presentation."

 

By Adam Westbrook


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Marco Favero, mirmilla
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mirmilla's curator insight, December 6, 2013 10:33 AM

Using the similarity with sex may be a little alluring, but it expresses well the distinction between technique and art. 

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Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | storytelling storyselling | Scoop.it

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21st Cent. Learners's curator insight, November 15, 2013 1:58 PM

Written for journalists, this article is of interest to educators too.  Some grat tools for creating great multi-media presentations.  Imagine what learners might produce with these...

Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

Gianfranco Marini's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

Rescooped by Monika Górska from Just Story It! Biz Storytelling
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Awesome! #Story50 tweets w/ tips for biz storytellers

All the storytelling wisdom that online video guru @AdamWestbrook distilled over years, and then gave out for free on twitter on Wed 23rd October, 2013. Cheers Adam!

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Karen Dietz's curator insight, October 29, 2013 7:16 PM

What a cool thing Adam Westbrook (digital storyteller) has done -- sharing 50 tweets and each tweet shares a story tip!


I've read through most of them and think they are great. There are plenty of good things to remember here.


Fun and good insights for us all here. Enjoy!


Many thanks go to  for finding and suggesting this post to me.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Gav Morris's curator insight, October 30, 2013 7:22 AM

And it shows use of Storify.

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | storytelling storyselling | Scoop.it
Heat maps of viral content show what compels us to share.

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Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!