|Scooped by janlgordon|
This post is from the Nimble blog written by Kathy Klotz-Guest - I selected it because "Marketing expert Kathy Klotz-Guest of Keeping It Human makes a strong case for scaling relationships to scale your brand."
Here's what caught my attention:
With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.
Today, every owner and executive is a Chief Relationship Officer.
The human element matters in marketing and messaging, in our stories and content.
It also means being human in our products, services, and customer experiences – that is how a human brand — and how customer relationships — are built.
Scaling relationships involves scaling “people” – that precious human element.
Stories Catalyze and Scale
Before you mobilize advocates, you need your core purpose story. Stories are the shareable amino acids of your brand. Too often, businesses spend more time communicating facts and services, rather than talking about who we are and what we stand for.
These stories are critical because they enable your best customers to refer you and to champion your cause.
That’s differentiated “referral fuel.”
"The best storytellers are often not in the c-suite or marketing suite — they’re the creators, curators, developers, innovators, and service people on the front customer lines.
If you are not unleashing your best people – with some healthy social media guidelines – you are not using your full storytelling capacity.
A truly social business recognizes that employee relationships with customers are often the reason customers are loyal. Yes, it can work the other way, too. Business has been, and always will be, about people".
Chief Relationship Officers Build Scalable Human Brands
Are you scaling people inside and outside of your company to build better experiences and relationships? You should be.
Read full article here: [http://on.fb.me/18AkL7Y]