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2 simple ways to help you remember a business story

2 simple ways to help you remember a business story | Storytelling News | Scoop.it
Here is a simple two step method to help you remember a business story so you can recall the story and retell it whenever you might need it.
Päivi Lehto-Trapnowski's insight:

Collect stories to be used when you need them.

 

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Effective Storytelling - a basic manual

Effective Storytelling - a basic manual | Storytelling News | Scoop.it

Good story contains 

The Beginning, which sets the stage and introduces the characters and conflict;

The Body, in which the conflict builds up to the

The Climax

The Resolution of the conflict.


Observe how the action starts, how it accelerates, repetitions in actions and how and where the transitions occur. If simplifying or adapting a story, do not alter the essential story line.

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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Storytelling News | Scoop.it

Over the last several decades psychology has begun a serious study of how story affects the human mind.

 

Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.

  

When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless. 

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The technology of storytelling

See Joe Sabia´s three-minute-story about how technology of storytelling has evolved trough years.

 

 

 

 

 

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Why Telling a Story is the Most Powerful Way to Activate Our Brains

Why Telling a Story is the Most Powerful Way to Activate Our Brains | Storytelling News | Scoop.it

If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.

 

When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.

 

When we think of stories, it is often easy to convince ourselves that they have to be complex and detailed to be interesting. The truth is however, that the simpler a story, the more likely it will stick.

 

Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. This is a similar reason why multitasking is so hard for us. Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language.

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Using Memes & Storytelling in Marketing and Communications

Using Memes & Storytelling in Marketing and Communications | Storytelling News | Scoop.it

Memes are elements of culture that pass on because of their own inherent value.

 

When a meme catches on, it can last for years, and not just for you, but for other groups too. Here’s one really old example. In 1939, the British government produced a propaganda poster to encourage British citizens in the wake of Nazi air strikes on London. The poster proudly displayed the British crown with the words, “Keep Calm and Carry On.”

 

Now well known as a meme for t-shirts, beer producers, and various blogs, the meme carries on two and three generations later because it is constantly being reproduced.

 

Storytelling is similar in that strong storytelling can be retold and reproduced with increasing levels of creativity.

 

 

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Great story about simple invention with great benefits.

Great story about simple invention that gives light to residents of shantytown.

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