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Storytelling marketing
The use of storytelling in marketing
Curated by Bahia Nar
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[A story about a story]

“A story about a story” is a children’s book that tells the tale of two young girls facing the most common challenge marketers encounter—telling a brand’s story without getting wrapped up in marketing jargon and other such nonsense.
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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Storytelling marketing | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos
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Dominique Taste's curator insight, May 5, 2015 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 2015 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, May 6, 2015 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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Findus, Petit Bateau, La Redoute, Orange... cas d'école de la réputation d'entreprise

Findus, Petit Bateau, La Redoute, Orange... cas d'école de la réputation d'entreprise | Storytelling marketing | Scoop.it
Findus est touché de plein fouet par le scandale. En lieu et place de viande de bœuf, de la viande cheval a été retrouvée dans ses plats...
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Storytelling in Marketing: An Art, Proven by Science - Incite Hub

Storytelling in Marketing: An Art, Proven by Science - Incite Hub | Storytelling marketing | Scoop.it
Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?
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The 7 Models of Storytelling for Brands

The 7 Models of Storytelling for Brands | Storytelling marketing | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that
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L’art du storytelling : Chère marque, raconte-moi une histoire

L’art du storytelling : Chère marque, raconte-moi une histoire | Storytelling marketing | Scoop.it
Le storytelling est l’art et la manière de communiquer sur une marque, tout en racontant une histoire. Cette pratique marketing a pour objectif de faire vibr
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Culture RP » Bad buzz et marques : des risques mais également des opportunités de rebondir

Culture RP » Bad buzz et marques : des risques mais également des opportunités de rebondir | Storytelling marketing | Scoop.it
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Brand Storytelling

Slides of my panel at #DDayEADA (Lunes Digitales EADA). 2104, May, 19. It is all about Storytelling, Transmedia Storytelling, Brand Storytelling, Branded Con...
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Emotion & Storytelling: How Telling Stories Can Nail You More Clients

Emotion & Storytelling: How Telling Stories Can Nail You More Clients | Storytelling marketing | Scoop.it
Everyone is a storyteller. Stories are how we explore our surroundings and communicate with others, whether it’s to persuade them, inspire them, or simply to entertain them. As designers, storytelling is an integral part of our creative process, because we use stories to connect with our clients, and especially with ... Continue reading »
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Pourquoi le storytelling est-il utile aux marques ? | The rabbit hole

Pourquoi le storytelling est-il utile aux marques ? | The rabbit hole | Storytelling marketing | Scoop.it
Dans Transmedia storytelling, il y a d’abord le mot « transmédia » (nous en parlons souvent dans ce blog et les français on tendance à utiliser ce premier mot seul alors que les anglo-saxons ne le dissocient pas du second), mais il y a surtout le mot « storytelling ». C’est à ce dernier que nous allons nous intéresser ce soir. Comment les histoire agissent-elles sur notre cerveau ? Pourquoi sont elles utiles à la communication de marque ? En 1748, l’aristocrate britannique John Montagu, 4e comte de Sandwich, passait beaucoup de son temps libre à jouer aux cartes. Il aimait bien se restaurer tout en conservant […]
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Brand Storytelling in 4 Steps | Branding Magazine

Brand Storytelling in 4 Steps | Branding Magazine | Storytelling marketing | Scoop.it
Brands are more dynamic than ever, and the ones that offer a multidisciplinary approach to branding are ideally those that win over the hearts and minds of their customers. How can you give your brand another layer?
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Le storytelling ou l’histoire au service de la marque : une technique de communication engageante ? – The Social Client – L'Agence Digitale CRM

Le storytelling ou l’histoire au service de la marque : une technique de communication engageante ? – The Social Client – L'Agence Digitale CRM | Storytelling marketing | Scoop.it
TheSocialClient est l’Agence de Digital CRM du Groupe Acticall.
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The Art of Storytelling in a Digital Age

The Art of Storytelling in a Digital Age | Storytelling marketing | Scoop.it
Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media indu…
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Storytelling : pourquoi et comment raconter une marque en vidéo

Storytelling : pourquoi et comment raconter une marque en vidéo | Storytelling marketing | Scoop.it
Storytelling : pourquoi et comment raconter l’histoire de votre marque en vidéo
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Storytelling in Marketing: The Success Stories - Incite Hub

Storytelling in Marketing: The Success Stories - Incite Hub | Storytelling marketing | Scoop.it
Through storytelling, your company can captivate your audience. It shows them how your product or service can benefit their life experience, breaking down barriers and earning loyal, long-term customers. It allows you to set your brand apart in natural, approachable manner.
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How to Be a Storyteller | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Be a Storyteller | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Storytelling marketing | Scoop.it
Good stories are how we convince preoccupied consumers we're worth their time. These five steps will get you started with storytelling.

Via José Carlos
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Kasia Hein-Peters's curator insight, March 23, 2015 6:49 AM

How to be a storyteller?

Eric Webb | Marketing Executives Network Group's curator insight, March 23, 2015 7:11 AM

I like this article because it forces you to answer questions that immediately help you realize you do have stories to tell.

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5 Mistakes in Storytelling: Part 1

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

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Digital Storytelling for Social Impact (SSIR)

Digital Storytelling for Social Impact (SSIR) | Storytelling marketing | Scoop.it
A new study shows what nonprofits need to harness the power of narrative and networks to enhance their reach, resources, and impact.
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Evidently | News

Evidently | News | Storytelling marketing | Scoop.it
The creative content agency. Storytelling is our strategy. We produce the engaging content your brand deserves* *Deserves, in a good way
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Visual storytelling

The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope t...

Via José Carlos
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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Storytelling marketing | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine

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Lauren Scime's curator insight, February 17, 2014 1:09 PM

While I haven't shelled out my hard earned bucks to see a 1.5 hr ad just yet, I am definitely fascinated by brand storytelling that can premier as a feature length film with mainstream distribution. It's certainly a good case study to take to any clients and potential clients who are reluctant to let me run amuck with storytelling for their own brand....of course not so different from previous storytelling campaigns - Transformers immediately comes to mind.

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2013: The Year in Interactive Storytelling

2013: The Year in Interactive Storytelling | Storytelling marketing | Scoop.it
A collection of interactive stories, charts and maps by The New York Times in 2013.

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Le transmedia ou comment raconter une histoire différemment

Le transmedia ou comment raconter une histoire différemment
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Produire un contenu communicatif qui exprime la vérité de la marque - Brand Content

Produire un contenu communicatif qui exprime la vérité de la marque - Brand Content | Storytelling marketing | Scoop.it
Le Brand Content est un révélateur de la marque, dans le fond mais aussi dans la manière. En effet, là où la publicité, circonscrite à un genre codé et à un temps limité, et qu’elle est centré sur les bénéfices...
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