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Storytelling in the 21st Century
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Rescooped by Petra Pollum from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Storytelling in the 21st Century | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."


Via The Digital Rocking Chair
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Rescooped by Petra Pollum from Transmedia: Storytelling for the Digital Age
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Lieberman Sees: 34 GREAT TRANSMEDIA STORYTELLING RESOURCES

Lieberman Sees: 34 GREAT TRANSMEDIA STORYTELLING RESOURCES | Storytelling in the 21st Century | Scoop.it

"Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice"...


Via Simon Staffans, The Digital Rocking Chair
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Mercedes RamírezRuiz's comment, April 25, 2012 6:00 PM
Miss the ChristyDena Thesis...