Storytelling in Marketing
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Storytelling in Marketing
here I explore topic of storytelling in marketing/blogging, recipe for success
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8 Classic storytelling techniques for engaging presentations - Sparkol

8 Classic storytelling techniques for engaging presentations - Sparkol | Storytelling in Marketing | Scoop.it
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10 Story Tidbits for Employee Engagement — David Zinger - Employee Engagement Speaker

10 Story Tidbits for Employee Engagement — David Zinger - Employee Engagement Speaker | Storytelling in Marketing | Scoop.it
Natalia Goloskokova's insight:

We need a greater focus on the little stories rather than thinking we need an epic heroic story for our organization.

 

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317 Power Words That'll Instantly Make You a Better Writer • Boost Blog Traffic

317 Power Words That'll Instantly Make You a Better Writer • Boost Blog Traffic | Storytelling in Marketing | Scoop.it
Ever wish there was a shortcut to tap into your readers' emotions? An easy way to make them feel exactly what you want? Well there is. Power words.
Natalia Goloskokova's insight:

Pack your sentences with emotions: The best sentences do more than relay facts and figures—they wake you up and make you feel alive.

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Your Storytelling Sucks! - B Squared Media // B² Blog

Your Storytelling Sucks! - B Squared Media // B² Blog | Storytelling in Marketing | Scoop.it
Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.

Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 2015 3:05 AM

Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.

Gabrielle Paillet's curator insight, April 23, 2015 6:27 AM

How to get good at storytelling with fun scenarios

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8 Ways to Tell Your Company's Story - exploreB2B

8 Ways to Tell Your Company's Story   - exploreB2B | Storytelling in Marketing | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the ...
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The Art of Storytelling through Nonprofit Website Design - Nonprofit Hub

The Art of Storytelling through Nonprofit Website Design - Nonprofit Hub | Storytelling in Marketing | Scoop.it
When we limit storytelling to words on a piece of paper, we limit our organizations. Storytelling can be just as captivating through nonprofit web design.

Via José Carlos
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Brand Storytelling Strategy: Shift To Win

Brand Storytelling Strategy: Shift To Win | Storytelling in Marketing | Scoop.it
Brand storytelling plays a critically important role growing the business assets of relationship and reputation.

Via C-Marketing
Natalia Goloskokova's insight:

Brands can’t share values unless they have them to begin with.

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C-Marketing's curator insight, June 12, 2013 4:25 PM

Brands can’t share values unless they have them to begin with.


Four components for building your strategy for a story-based brand:

  1. The audience is the hero on their own journey.
  2. Story based brands speak in a trusted authentic voice.
  3. Story based brands anchor their stories in an archetype.
  4. What is the gift the brand provides the hero?


Brand storytelling is a strategic process
Don’t rush to communication and media tactics without first anchoring your entire organization to why your brand’s story matters to people.

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21 Awesome Storytelling Techniques - AmandaLewan.com

21 Awesome Storytelling Techniques - AmandaLewan.com | Storytelling in Marketing | Scoop.it
A list of storytelling techniques for online writers and marketers.
Natalia Goloskokova's insight:

21 story-telling techniques, among them - show don't tell:) and a lot about emotions-emotions

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The Hero Myth Versus Everyman: The Two Faces Of Adventure Storytelling

The Hero Myth Versus Everyman: The Two Faces Of Adventure Storytelling | Storytelling in Marketing | Scoop.it
http://www.flickr.com/photos/tom-allen/8661110298/in/set-72157633362939681/ Tales of adventure tend to fall into one of two camps. The first is about the adventurer who sets out to overcome an impo...
Natalia Goloskokova's insight:

type of stories for explorer archetype

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Companies No Longer Own Their Brands - Huffington Post

Companies No Longer Own Their Brands - Huffington Post | Storytelling in Marketing | Scoop.it
Companies No Longer Own Their Brands
Huffington Post
Some are moving their marketing dollars toward cause-related marketing -- campaigns that offer to donate a portion of profits to causes their constituents care about.
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25 Things You Should Know About Metaphor

25 Things You Should Know About Metaphor | Storytelling in Marketing | Scoop.it
1. Comparing Two Unlike Things A metaphor is a little bit of writing magic that allows you, the writer, to draw an unexpected line between two unlike things. You are... Read The Rest →
Natalia Goloskokova's insight:

great piece of advice how to find a good metaphor

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#32. A Summary of 'Contagious: Why Things Catch On' by Jonah Berger

#32. A Summary of 'Contagious: Why Things Catch On' by Jonah Berger | Storytelling in Marketing | Scoop.it
Table of Contents: i. Introduction/Synopsis 1. An Introduction to Contagiousness a. If You Want Your Message to Spread, You Need to Get People Talking, and Imitating b. The STEPPS 2. Social Currenc...
Natalia Goloskokova's insight:

Pretty impressive summary of a book with all links to videos

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Connected- The Story of Brands

Connected- The Story of Brands | Storytelling in Marketing | Scoop.it
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars,  while others are medical, like Aspirin....
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Interested in a 20% increase in sales? | Founding Fuel

Interested in a 20% increase in sales? | Founding Fuel | Storytelling in Marketing | Scoop.it
Put your storytelling skills to work to be a better salesperson
Natalia Goloskokova's insight:

The gap between average-performing salespeople and star performers is close to 200% for solution sales.

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A Good Presentation Is About Data And Story

Think of the last time you were in a presentation that was loaded up with charts and tables. Do you remember the key points? Did the data surprise, shock, or create any kind of emotion in you? Most importantly, did it spur you to any kind of action? Maybe yes…but [...]
Natalia Goloskokova's insight:

Focus On Story: we are 22 times more likely to remember a fact when it has been wrapped in a story according cognitive psychologist Jerome Bruner

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Is Your Brand Story Worth a Listen?

Is Your Brand Story Worth a Listen? | Storytelling in Marketing | Scoop.it
As human beings, we’re primed to tell and listen to stories.  From childhood through adulthood, we are drawn to the lessons we learn, the exciting journeys we embark upon, the knowledge we gain and...
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Hearing Hands - Touching Ad By Samsung - YouTube

Know more at http://digitalsynopsis.com/advertising/samsung-hearing-hands-duyan-eller-video-call-center/
Natalia Goloskokova's insight:

Watch this amazing and heart touching ad by Samsung. Life transforming #surpice #branding #Storytelling

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How to Tell a Great Story

How to Tell a Great Story | Storytelling in Marketing | Scoop.it
It’s a skill every leader needs to master.
Natalia Goloskokova's insight:
Storytelling creates connection and lasting memory
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Les différents paramètres de l'influence sur les réseaux sociaux

Les différents paramètres de l'influence sur les réseaux sociaux | Storytelling in Marketing | Scoop.it
L'influence n'est pas une chose  facile à définir.Qu'est-ce qu'un niveau d'influence efficace ?

Via C-Marketing
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etrevumarcom's curator insight, August 26, 2013 9:12 AM

L'influence ne s'achète pas, elle se planifie...

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16 Villian Archetypes

chosenbytheplanet:
“ The TYRANT: the bullying despot, he wants power at any price. He ruthlessly conquers all he surveys, crushing his enemies beneath his feet. People are but pawns to him, and he...
Natalia Goloskokova's insight:

Sometimes we struggle with finding villain in our story - here is a perfect list!

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Storytelling Story-Selling Secret Sources - Steve Kayser

Storytelling Story-Selling Secret Sources - Steve Kayser | Storytelling in Marketing | Scoop.it
Storytelling story-selling content is the new advertising, marketing & PR. It's a harsh new reality all businesses and employees have to face.
Natalia Goloskokova's insight:

Storytelling formula P4=PROBLEM-PATH-PAYOFF-PROFIT and more stuff

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Data Storytelling: The Ultimate Collection of Resources – Juice Analytics

Data Storytelling: The Ultimate Collection of Resources – Juice Analytics | Storytelling in Marketing | Scoop.it

Via José Carlos
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Joyce Valenza's curator insight, April 23, 2013 5:56 AM

add your insight...

 

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Toward an Authentic Brand Experience - iMedia Connection (blog)

Toward an Authentic Brand Experience - iMedia Connection (blog) | Storytelling in Marketing | Scoop.it
Toward an Authentic Brand Experience
iMedia Connection (blog)
This great article in Digiday got us thinking about the delivery of authentic brand experiences. Written from the P.O.V.
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling in Marketing | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
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Marketing: StoryBranding | Business Excellence Magazine

Marketing: StoryBranding | Business Excellence Magazine | Storytelling in Marketing | Scoop.it
Business Excellence - Bringing you content on truly excellent companies from the USA, Canada, Middle East, Africa, Asia and Europe.
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