Companies No Longer Own Their Brands Huffington Post Some are moving their marketing dollars toward cause-related marketing -- campaigns that offer to donate a portion of profits to causes their constituents care about.
Think of the last time you were in a presentation that was loaded up with charts and tables. Do you remember the key points? Did the data surprise, shock, or create any kind of emotion in you? Most importantly, did it spur you to any kind of action? Maybe yes…but [...]
Natalia Goloskokova's insight:
Focus On Story: we are 22 times more likely to remember a fact when it has been wrapped in a story according cognitive psychologist Jerome Bruner
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