Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
interesting article - I hope more teatchers will take up digital media and storytelling in their work. The Art of traditional oral storytelling in digital media opens other new possibilities. Have a look at www.digitalstoryteller.dk
You might think of stories themselves as extensions of our individual and collective conscience; they not only provide the connective layers for understanding the way we see things, but for contextualizing them. Stories also allow us to share data as a social currency. More on that in a moment.
In the work I do, I tend to think of applied uses of stories, or storytelling, in three primary modalities which are not mutually exclusive:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.