Excerpted from article on Copyblogger: "While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing. In other words you may need to think more like an editor.
Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.
***Fall in love with your website: 1. Forget “like.” 2. Sit down; stay awhile. 3. Turn the spotlight outward. 4. Highlight a reason to subscribe. 5. Have discerning taste. 6. Break the rules for a good cause. 7. Don’t call it Google Minus. 8. Check your WordPress before you wreck your WordPress. 9. Tell them what you want. 10. Say no to “yes men.”
***Vamp up your editorial strategy: 11. Water the plant. 12. Prepare; don’t plan. 13. Take yourself out of the equation. 14. Research what’s hot. 15. Seduce your audience. 16. Diversify your topics. 17. Look in nooks and crannies. 18. Tighten up. 19. Walk the line. 20. Log out and mute.
***Make your words irresistible: 21. Try the Fat Ass Fudge diet. 22. Divide and conquer. 23. Use concise language. 24. Outline major points. 25. Write one compelling line. 26. Learn language rules. 27. Avoid word choice mistakes. 28. Examine each letter. 29. Leave time. 30. Regard everything as practice.
Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."
Ariston Anderson: "As a filmmaker, Loach has adopted a working style not unlike that of the characters seen in his films. Unlike the traditional Hollywood model, he’s not driven by his own race to the top, but rather by a collective spirit, a desire to create harmony on the set and to appreciate his crew for a job well done."
Recognition of this kind is wonderful to see. The Transmedia storyteller is slowly but surely being understood by business and seen as the invaluable partner in their business strategy, brand development, and culture that they can be.
I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.
This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.
Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:
1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.
2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war? Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old.
3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.
4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.
5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.
OK -- on to what I do like!
If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.
Enough! Go read this piece yourself and decide what you think about it. It's a quick read.
This piece is part of a Collaborative Fund-curated series on creativity and values written by thought leaders in the for-profit, for-good business space.A generation of kids is now growing up with a deluge of new screens, new technologies, and new...
A generation of kids is now growing up with a deluge of new screens, new technologies, and new tools that are perfectly set up to help stimulate kids’ natural creative instincts. But these devices can equally be used for passive consumption of media and entertainment. Every time I see our kids walk up to the TV and try to swipe through content wishing it to be a giant iPad, I realize that they’re begging to be able to participate and create with media.
We can determine the direction of our children. We need to help facilitate a shift toward helping kids become their own content creators, not just content consumers. For this shift to happen we need to invest in better stories, better technology tools, and better education.
For years, stories have been predominately linear push communications. Elite storytelling auteurs would weave their masterful tales. The great stories were devoured page-by-page, scene-by-scene by an engrossed, yet passive audience. However, kids growing up now will never know this purely passive form of content consumption....
It's not uncommon for people to overvalue the importance of demonstrating their competence and power, often at the expense of demonstrating their warmth. People judge trustworthiness before competence.
Margaret Doyle's insight:
Interesting insights. What is your non-verbal story?
Great example and yes, back story is so important!These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ;
One of the first lessons I learned as a journalist was never to let the facts get in the way of a good story.
It's a lesson you should keep in mind when telling your story, too. In fact, it's a rule every good storyteller knows. And follows.
It's not about playing fast and loose with the truth. Far from it. Being honest with your audience is important. It's about knowing what to include when you tell your story -- and, equally important, what to leave out.