"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Journalist and producer Adam Westbrook launches a digital magazine about storytelling (RT @BoraZ: RT @notscientific: Inside the Story, a digital magazine on the art of storytelling/narrative http://t.co/L0wX95Ss)...
Muslims at Airport Railway station return home on an overcrowded train after attending the Akheri Munajat (concluding prayers) on the third day of the second phase of the largest congregation of Muslims in Dhaka, Bangladesh, Jan.
In another case of science sort of proving what we’ve known for a long time, the following article contains powerful, useful, and practical information. The article’s only flaw might be that it wasn’t written as a story itself.
"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?
Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."
Read the full article to find out:
- how you can add milestones to your organizations Facebook page
Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.
Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.
Storyplanet, which was backed by MIT's Joichi Ito and former head of online at Al Jazeera English Mohamed Nanabhay, lets journalists package content into interactive experiences (RT @jeremycaplan: Digital Storytelling Tool @Storyplanet = One of 2013's...
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable? (What's the one conversational tool that will make you better at absolutely everything?