"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
In another case of science sort of proving what we’ve known for a long time, the following article contains powerful, useful, and practical information. The article’s only flaw might be that it wasn’t written as a story itself.
"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?
Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."
Read the full article to find out:
- how you can add milestones to your organizations Facebook page