Storytelling for Social Change
72
“Numbers numb, stories move”
Curated by Jennifer King
887 Views
Scoop.it Score 72
Visitors Loading...
Created Jun 21, 2011
Created by Jennifer ...
Updated May 23
Posts 85
Followers 43
Reactions 105
Filter

Or select a Tag
Suggest
Follow
prfirms.org - May 23, 4:07 PM

Data Storytelling: The Art and Science of Social Media Metrics

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.

 

It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.

 

For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.

 

Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.

 

The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.


Via Karen Dietz
Share
1
www.theatlantic.com (via @aashli) - May 18, 8:52 AM

Ken Burns on Why His Formula for a Great Story Is 1+1=3

The iconic documentary filmmaker shares personal insights into the craft of storytelling and his lifelong quest to "wake the dead." (RT @aoscott: Ken Burns on storytelling.
Share
1
socialmediatoday.com (via @julianstodd) - May 15, 8:22 AM

How to Build Social Capital Using Storytelling | Social Media Today

Social capital is a term that dates back almost to the beginning of the twentieth century.
Share
1
www.customerthink.com - May 7, 12:08 PM

Why Customer Anecdotes Can Tell You As Much as Metrics

Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...

 

Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.

 

OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.

 

Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.

 

Enjoy this post and I hope to see more like it in the future!


Via Karen Dietz
Share
2
www.fastcocreate.com - May 3, 9:00 AM

Why Storytelling Is The Ultimate Weapon

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.

 

I usually don't curate articles whose main message is that business storytelling is important because it's old news.

 

But I really like this article because the author wonders if storytelling is just another biz fad, or if it is a key insight into communications strategy.

 

How he answers his own question is great! Plus he gives us more good information on the why's and wherefore's of stories being so powerful as a business strategy.

 

So go grab those insights so you can incorporate them into your work. And enjoy this well-written piece. 


Via Karen Dietz
Share
1
www.scoop.it - May 1, 10:53 AM

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy. | Tech-Enabled Giving

Nonprofit employees have always had to wear a lot of hats—fundraiser, marketer, grant writer, etc.—and now there is another one that smart organizations are donning with gusto: publisher.
Share
1
www.huffingtonpost.com (via @Annah_Lauren) - April 16, 6:21 PM

Skoll Lesson Five: Transmedia Storytelling Is a Key Skill for People Who Want to Change the World

There are epic, inspiring experiences of always bold, sometimes outrageous, entrepreneurs in remote and difficult places throughout the world, and these are stories optimally shared across many platforms.
Share
1
pointnewpar.wordpress.com - April 6, 11:40 AM

It's all about the story. Personal, powerful multimedia wins award for ...

Acting Up. Human Rights Watch spotlights Russian civil activists in this award-winning multimedia feature. Click image to view. When an NGO picks up a Peabody Award for outstanding broadcast journalism, shining against ...
Share
1
www.infographicsarchive.com - April 5, 9:26 AM

Infographic Builders: 9 Free Tools To Create Great Visual Charts

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 


Via Robin Good, Karen Dietz
Share
1
www.healthcarecommunication.com (via @CarolAMBuck) - March 28, 9:44 PM

7 ways to become a masterful storyteller | Articles

Corporate communicators, think of yourself as storytellers if you want people to remember your brand, products or executives.
Share
2
econsultancy.com (via @Drachentoeter) - March 18, 11:10 PM

Q&A: Frank Rose on digital storytelling and media immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.
Share
2
www.slideshare.net (via @alecevallosh) - March 6, 8:59 AM

The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we're all journalists now. Now, five years later, being a lone journalist is not enough.
Share
1
www.scoop.it (via @pgsimoes) - March 4, 10:10 AM

Intro to Digital Storytelling | Digital Storytelling

An overview of the pedagogy and practice of using digital storytelling in higher education.
Share
1
stories.maker.good.is (via @mdgislason) - May 21, 8:43 PM

Stories for GOOD

Stories for GOOD (RT @hollyminch: .@GOODmkr wants to give you $3K to use storytelling to unite and improve your community.)...
Share
1
projeqt.com - May 17, 8:42 AM

SlideShare Alternative: Create Dynamic Presentations That Integrate Images, Video and Live Feed with Projeqt

Robin Good: Now that SlideShare has significanty restricted its free offerings, limiting the size of presentations that can be uploaded for free, many presenters like me have started looking again for valid alternatives.

Among the many options available, one interesting and feature-rich presentation sharing service is Projeqt, which not only allows you to upload your existing presentations or PDFs, but it allows you to edit, extend and even create new presentations containing also dynamic elements (live tweets or blog feeds, interactive maps, audio notes or video clips).

 

"Projeqt is simple, intuitive and highly social, playing nice with other platforms by allowing you to mesh together text, image, video and feeds within the same Projeqt."

 

Key features include:

 

-> Stacks - build deeper inside a presentation by creating stacks in place of individual slides

 

-> Cross-platform - works on any modern browser, mobile device or tablet.

 

-> Upload PPT, PDF or batches of image files

 

-> Embed everywhere

 

-> Link together and connect as many presentations as you like.

 

-> Multiple display options

 

 

Features: https://projeqt.com/#features ;

 

Examples: https://projeqt.com/#examples ;

 

More info: https://projeqt.com/ ;


Via Robin Good
Share
1
designbeep.com - May 14, 8:22 AM

The Importance of Timing in Blogging,E-mail Marketing and Social Media [5 Infographics]

Learn the importance of timing in blogging(promoting your posts) or marketing your products


Via Jonha Revesencio
Share
2
www.businessesgrow.com (via @JWoHFX) - May 6, 12:05 PM

The World’s Best Non-Profit Blogs

The world's best non-profit blogs.(RT @markwschaefer: The World’s Best Non-Profit Blogs http://t.co/3sIHdHoJ...)...
Share
3
www.edelmandigital.com - May 2, 3:57 PM

Pinterest Changes Improve Storytelling

Pinterest is grounded in the simplicity of collecting, sharing and discovering images of inspiration and passion. Yet, what I find to be the beauty/addiction of Pinterest are the stories that are discovered between every pin. What we “like, love, live and dream” are the foundation of every story. This post will take a dive into the updated Pinterest layout and a revised Terms of Service, to discuss the perspective Pinterest is bringing to social media storytelling.


Via Gregg Morris
Share
2
www.guardian.co.uk (via @NazKinsella) - April 22, 10:27 PM

Miso project: how it will help you make your own Guardian-style infographics and data visualisations

The Miso project has been launched by our interactive developer team. But it won't just affect developers.
Share
2
www.ashoka.org (via @ProyectoICLife) - April 11, 3:54 PM

What’s Good in the Hood, an Ashoka Youth Venture, Featured in “Storytelling for Good” Mini-Documentary | Ashoka - Innovators for the Public

RT @Ashoka: What's Good in the Hood, an @Ashoka Youth Venture, Featured in "Storytelling for Good" Mini-Documentary http://t.co/zE2yMxla...
Share
2
www.bridgespan.org (via @Emerging_Guru) - April 6, 11:22 AM

Data’s Not Just for Donors—It Can Improve a Nonprofit’s Work

Great article in light of the monitoring and evaluation rage that is going on in the non-profit arena today and highly…http://t.co/NenN1SzM...
Share
1
www.edelmandigital.com - April 3, 9:26 PM

Facebook Timeline Overview Infographic | Edelman Digital

A quick infographic overview of the new Facebook Timeline for Pages. 


Via Jonha Revesencio
Share
2
www.dslrnewsshooter.com - March 23, 8:17 AM

DSLR News Shooter | Multimedia practioners reactions to the 2012 ...

Multimedia shooter and lecturer DJ Clark saw another problem with the framing of the prize, arguing few media organisations would finance the real costs of a production such as Afrikaner Blood. “For the competition to match ...
Share
1
www.guardian.co.uk (via @TuvelComms) - March 6, 9:03 AM

How a global tweet chat helped a charity reach a worldwide audience

Ben Hewitt of Save the Children describes how it got five million people around the world talking about child malnutrition (How a global tweet chat helped a #charity reach a worldwide audience http://t.co/2koRwrjV...
Share
2
www.storytelling.es (via @storyspain) - March 5, 3:35 PM

A Good Cause Wins with a Good Story | Storytelling by Química visual

Via Scoop.it – Story and NarrativeHow often do you immediately share with a room full of strangers the story of the most wild drag-down fight you ever had with your brother?
Share
1
1 2 3 4 Next