Storytelling for Nonprofits
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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Why is Storytelling Important? Vonnegut Tells Us Why

Why is Storytelling Important? Vonnegut Tells Us Why | Storytelling for Nonprofits | Scoop.it
How does the public make sense of incoming information? Through stories.

What kinds of stories help the public make sense of information on social issues? Thematic stories.

People process new information best through narrative structure. Kurt Vonnegut, the famous American novelist of Slaughterhouse-five and Cat’s Cradle, knows this well. Watch this entertaining lecture as he lays the basic outline for three types of narrative structures.

What does this mean for those of us in the non-profit communications field?
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Storytelling In Business: Elements of Story Structure

Storytelling In Business: Elements of Story Structure | Storytelling for Nonprofits | Scoop.it
A good story draws inspiration from the past to engage audiences

Good stories don’t just happen. An audience really connects with your story when the plot, characters and other elements fade together to create a unified narrative.

This idea of “unification” was first discuss in Aristotle’s Poetics. In it, Aristotle says that a good story is unified and focuses on an extended action with a beginning, middle and end.
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The Four Cs of NonProfit Storytelling

The Four Cs of NonProfit Storytelling | Storytelling for Nonprofits | Scoop.it
How would you like to tell donors stories that are more compelling and emotionally engaging? With the Four C's, you can.
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