Storytelling for ...
Follow
1.7K views | +0 today
Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
Your new post is loading...
Your new post is loading...
Rescooped by Wilton Blake from Just Story It Biz Storytelling
Scoop.it!

Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Storytelling for Nonprofits | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.

 

What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.

 

This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michale says, we are surrounded by enough problems these days.

 

So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.

 

Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.

 

I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


Via Karen Dietz
more...
No comment yet.
Rescooped by Wilton Blake from Just Story It Biz Storytelling
Scoop.it!

Startup Venture Applies Storytelling Techniques to “About Us” Section

Startup Venture Applies Storytelling Techniques to “About Us” Section | Storytelling for Nonprofits | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Perfect article.  Great read.  Fabulous examples. Easy to implement.  Follow the "Our Story" structure for your "About" page!

 

For nonprofits, imagine how much better your "About Us" pages and grant proposals would read if you followed this example.


Via Karen Dietz
more...
No comment yet.
Rescooped by Wilton Blake from Just Story It Biz Storytelling
Scoop.it!

Inspired Giving -- Using Stories To Increase Donations

Inspired Giving -- Using Stories To Increase Donations | Storytelling for Nonprofits | Scoop.it

One of the greatest challenges for non-profits today is how to increase donations.

 

No matter what time of year it is, nonprofits are always faced with the challenge of raising funds.  So I have several resources to share with you that I trust will help you find, craft, and share your stories better to make your fundraising more successful.

 

There's a PowerPoint presentation and audio recording that go together talking about the how and why stories work in fundraising, worksheets to help you develop your non-profits core stories, and an academic article talking about what nonprofit stories must have in order for them to work.

 

Enjoy...


Via Karen Dietz
more...
No comment yet.