Storytelling for ...
Follow
1.7K views | +0 today
Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
Your new post is loading...
Your new post is loading...
Rescooped by Wilton Blake from Just Story It! Biz Storytelling
Scoop.it!

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Storytelling for Nonprofits | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."

 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Wilton Blake from Storytelling, Social Media and beyond
Scoop.it!

The Pull of Narrative – In Search of Persistent Context

The Pull of Narrative – In Search of Persistent Context | Storytelling for Nonprofits | Scoop.it

Got a few minutes? Do you like something thought provoking?

 

In this excellent article, John Hagel for Edge Perspectives, starts off by saying that we all need context in a world where there are so many available options it can be disorienting. Ultimately however, he talks about the importance of narrative: defining it, giving examples of it and expressing its importance to us now, in a world where so many no longer resonate to the narratives that took us from what they replaced to the here and now.

 

He differentiates between personal, institutional and societal narrative, suggesting that the 2nd of these has particularly lost its way in recent years. My takeaways, which couple with my prior thoughts on the subject, are that personal narrative is going through a rebirth, as is that of smaller institutions. There is evidence of where larger institutions fails when they give up on narrative, and succeed when they create or embrace a new one. Unfortunately the area that we are furthest behind in is the most difficult area of all. Whether we agree or disagree with the societal narratives that got us this far, creating new unifying forces for us in this area is the real challenge. The context is in how we relate to the broader narrative.

 

There is a reason that stories which can unite people in their tens or hundreds of millions come around so rarely In an age of so much information, the task of creating the new narratives through which we can move forward in unison, is the most difficult it has ever been. And herein lies the challenge with which the article ends.

 

To quote:

 

"The role of a narrative is ultimately to attract, engage, motivate and call people to more fully achieve their potential. Narratives represent a powerful pull mechanism that can shape the world around us.


Who will craft these broader social narratives? Who even understands the need and power of a new set of social narratives? What would such narratives look like?"

 

Intro:

 

"We live in a world of ever more change and choice, a world where we have far more opportunity than ever to achieve our potential. That kind of world is enormously exciting, and full of options. But it is also"...

 

http://edgeperspectives.typepad.com/edge_perspectives/2011/05/the-pull-of-narrative-in-search-of-persistent-context.html


Via janlgordon
more...
No comment yet.
Rescooped by Wilton Blake from Storytelling, Social Media and beyond
Scoop.it!

How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"

 

I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.

 

Intro:

 

Many organizations are not even aware that their message has lost all connection with their audience

 

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling

 

Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?

 

Chances are this might not be the case if you have trouble answering any of the following questions:

 

**What story really defines you?

 

**How does your story fit with the heart of your organization?

 

**How is your story emotionally engaging to your audience?

 

**Can your audiences retell your story?

 

**In what ways can they develop trust in your story and act upon it?

 

Here are a couple of good takeaways:

 

Remember the universal truth:

 

Nobody wants to be sold, but everyone wants to be helped. Create content that:

 

**answers your audience's questions

 

**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives

 

Build trust

 

Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/t2Wx1d]


Via janlgordon
more...
No comment yet.
Rescooped by Wilton Blake from Storytelling, Social Media and beyond
Scoop.it!

Stories Can Transform an Idea & Change the World!

 Absolutely brilliant, powerful and inspiring!

 

TED talk, TEDx East, Nancy Duarte, Presentation, Resonate, Slide:ology, slideology, duarte design...

 

http://www.youtube.com/watch?v=UfQF3DXG-S4


Via janlgordon
more...
No comment yet.