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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Storytelling for Nonprofits | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.

 

Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.

 

The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!

 

Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


Via Karen Dietz
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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley | Storytelling for Nonprofits | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to bring some rule-of-thumb type clarity to an increasingly foggy subject, permit me to share the five word response you need to be seeking from your hearers each time you speak:
I see myself in you.

In other words, you know you’ve succeeded in your storytelling efforts if at the conclusion of your story your listener feels two things:
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Develop Your Storytelling Skills - Transcript of Discussion with Michael Margolis

Develop Your Storytelling Skills - Transcript of Discussion with Michael Margolis | Storytelling for Nonprofits | Scoop.it
Whether you are raising money or leading a charity, your personal story and the story of your organization can be a powerful tool to persuade others to follow—and to promote change.

But how do you develop your storytelling skills to benefit yourself and your organization?

Click through to the source to read the transcript of the discussion.
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Inspired Giving -- Using Stories To Increase Donations

Inspired Giving -- Using Stories To Increase Donations | Storytelling for Nonprofits | Scoop.it

One of the greatest challenges for non-profits today is how to increase donations.

 

No matter what time of year it is, nonprofits are always faced with the challenge of raising funds.  So I have several resources to share with you that I trust will help you find, craft, and share your stories better to make your fundraising more successful.

 

There's a PowerPoint presentation and audio recording that go together talking about the how and why stories work in fundraising, worksheets to help you develop your non-profits core stories, and an academic article talking about what nonprofit stories must have in order for them to work.

 

Enjoy...


Via Karen Dietz
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Email Fundraising Tip: Make your audience the hero of your story

Email Fundraising Tip: Make your audience the hero of your story | Storytelling for Nonprofits | Scoop.it
Storytelling can take your online campaign to the next level. But are you using stories effectively? Groups regularly add stories to email appeals. The online team at M+R Strategic Services decided to put stories to the test, and discovered that story-based email appeals often performed worse than fundraising emails without a story.

But not all story-based appeals fall short. Steve Daigneault and Colin Holtz, online strategists at M+R set out to figure out what was going on. And they found one core way to use stories effectively:

Make your supporter the hero of the story.
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