Storytelling for ...
Follow
1.7K views | +0 today
Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
Your new post is loading...
Your new post is loading...
Rescooped by Wilton Blake from Just Story It Biz Storytelling
Scoop.it!

Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Storytelling for Nonprofits | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.

 

What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.

 

This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michale says, we are surrounded by enough problems these days.

 

So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.

 

Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.

 

I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


Via Karen Dietz
more...
No comment yet.
Rescooped by Wilton Blake from Just Story It Biz Storytelling
Scoop.it!

Neuroscience Proves Why Your Nonprofit Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your Nonprofit Stories Move Supporters To Action @johnhaydon | Storytelling for Nonprofits | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.

 

This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."

 

Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.

 

By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.

 

What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 

 

Enjoy the video and let me know what you think!


Via Karen Dietz
more...
No comment yet.