Storytelling for Nonprofits
1.7K views | +0 today
Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
Your new post is loading...
Your new post is loading...
Scooped by Wilton Blake
Scoop.it!

Email Fundraising Tip: Make your audience the hero of your story

Email Fundraising Tip: Make your audience the hero of your story | Storytelling for Nonprofits | Scoop.it
Storytelling can take your online campaign to the next level. But are you using stories effectively? Groups regularly add stories to email appeals. The online team at M+R Strategic Services decided to put stories to the test, and discovered that story-based email appeals often performed worse than fundraising emails without a story.

But not all story-based appeals fall short. Steve Daigneault and Colin Holtz, online strategists at M+R set out to figure out what was going on. And they found one core way to use stories effectively:

Make your supporter the hero of the story.
more...
No comment yet.
Scooped by Wilton Blake
Scoop.it!

Storytelling and the Art of Email Writing

Storytelling and the Art of Email Writing | Storytelling for Nonprofits | Scoop.it
How can smart organizations harness the power of stories to communicate with supporters and get them to donate?
more...
No comment yet.
Scooped by Wilton Blake
Scoop.it!

Talking Storytelling in Emails

Talking Storytelling in Emails | Storytelling for Nonprofits | Scoop.it
Storytelling Q&A with Colin Holtz and Steve Daigneault

Steve and Colin got so many great questions on the (May 2011) call that they ran out of time before they could answer them - but they wrote them all down! Read on to see what they think about how long emails should be, common mistakes in story-based appeals, and the pros and cons of authentic but unpolished stories.
more...
No comment yet.