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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Rescooped by Wilton Blake from Just Story It! Biz Storytelling
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Storytelling for Nonprofits | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."

 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;


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Rescooped by Wilton Blake from Just Story It! Biz Storytelling
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8 Tips for nonprofit [& for profit biz] storytelling

8 Tips for nonprofit [& for profit biz] storytelling | Storytelling for Nonprofits | Scoop.it
What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process.

 

Here are 8 great storytelling tips for any nonprofit or for profit business. It's all about how to find your stories.

 

There are plenty of articles on how to tell a really engaging story that moves people to action. But where do you get those stories from?

 

Follow these tips and you will soon have a wealth of stories to choose from!  I particularly like tip #6 -- Listen. Yes! So often this is left out of the equation. We are so busy thinking about the questions to ask and how to respond that we forget that the magic in evoking stories is simply to listen delightedly -- not critically.

 

And then tip #8 -- don't polish your stories too much. Well, keep them authentic but do clean them up a bit. There is no excuse not to have a well-crafted story. Not everyone on video is a good storyteller. And turning a recorded story into a well-written story takes crafting. My advice? Craft an awesome story while keeping it authentic --you want the person telling the story to be shown in the best light possible!


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