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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Q&A with a Story Guru: Patrick Reinsborough Part 1: Injecting New Ideas into the Culture Through Story-Based Strategy

Q&A with a Story Guru: Patrick Reinsborough Part 1: Injecting New Ideas into the Culture Through Story-Based Strategy | Storytelling for Nonprofits | Scoop.it
I learned of Patrick Reinsborough when I learned of his organization smartMeme earlier this year and wrote about it. I’m intrigued by the organization’s work and Patrick’s book co-authored with his partner, Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World. Patrick’s partner, Doyle Canning, also has been invited to participate in a Q&A. This Q&A will run over the next six days.
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How to use Branded Experience & Storytelling for Impact

How to use Branded Experience & Storytelling for Impact | Storytelling for Nonprofits | Scoop.it
Nonprofits can learn to uses branded experiences to tell their story . . .

Experience and story are really pretty much inseparable -- they go hand-in-hand, creating emotional and meaningful connection between you and your customers.
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Storytelling for business: is it a fashion we should be wary of?

Storytelling for business: is it a fashion we should be wary of? | Storytelling for Nonprofits | Scoop.it
I know I’m a cynical old goat, but to me much of this story telling stuff stinks to high Heaven of boring old case histories – glammed up with a bit of magic, sprinkled with a little fairy dust, and told to inspire customers, stakeholders and whoever else with what basically amounts to “this is what we achieved way back here for customer X, so we could achieve the same or better for you.”

Don’t get me wrong; I love a good story. And that’s the point. What makes a story “good” from a marketing point of view?
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30 Questions Webinar | Nonprofit Marketing Training with Nancy Schwartz and Kivi Leroux Miller

RT @kivilm: Got nonprofit marketing plan questions?
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Storytelling In Business: Elements of Story Structure

Storytelling In Business: Elements of Story Structure | Storytelling for Nonprofits | Scoop.it
A good story draws inspiration from the past to engage audiences

Good stories don’t just happen. An audience really connects with your story when the plot, characters and other elements fade together to create a unified narrative.

This idea of “unification” was first discuss in Aristotle’s Poetics. In it, Aristotle says that a good story is unified and focuses on an extended action with a beginning, middle and end.
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The Art of Business Storytelling

The Art of Business Storytelling | Storytelling for Nonprofits | Scoop.it
Even though we are exposed to stories every day, learning to tell them isn't easy. While we are comfortable with the role that stories play in television, film and writing, we don't always understand the power of storytelling in business.

If you want to communicate powerful messages in business, there are two things to keep in mind. First, you should use stories to craft engaging and personal experiences that relate to the overall point you are trying to make. Second, don’t rely only on facts. Remember, facts matter most when the audience is rationalizing a decision that has already been made on an emotional level.
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Develop Your Storytelling Skills - Transcript of Discussion with Michael Margolis

Develop Your Storytelling Skills - Transcript of Discussion with Michael Margolis | Storytelling for Nonprofits | Scoop.it
Whether you are raising money or leading a charity, your personal story and the story of your organization can be a powerful tool to persuade others to follow—and to promote change.

But how do you develop your storytelling skills to benefit yourself and your organization?

Click through to the source to read the transcript of the discussion.
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Removing Technology and Returning to a Compelling Story

Removing Technology and Returning to a Compelling Story | Storytelling for Nonprofits | Scoop.it
It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them.

This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that.

Remove all of the technological hurdles that you have in front of your brand and focus on:

A compelling story.
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The Four Cs of NonProfit Storytelling

The Four Cs of NonProfit Storytelling | Storytelling for Nonprofits | Scoop.it
How would you like to tell donors stories that are more compelling and emotionally engaging? With the Four C's, you can.
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Storytelling and Science

Storytelling and Science | Storytelling for Nonprofits | Scoop.it
With medical breakthroughs happening daily, how do health organizations communicate scientific data and key findings to key stakeholders?

Weber Shandwick Global Director of Scientific Communications, Frank Orrico, PhD., leads a team that specifically works on programs and projects intended for professional and technical audiences, including physicians, scientists and health/science media.

In this edition of our 1st Take series, Frank discusses how the Weber Shandwick network helps guide the intersection of storytelling and science.
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Storytelling In Business: How Can It Benefit You?

Storytelling In Business: How Can It Benefit You? | Storytelling for Nonprofits | Scoop.it
We live in a world where the best storytellers get what they want. They understand that the stories we hear and tell daily influence us on a very deep level. They also know that relying solely on organizational, product or technical knowledge isn’t enough in today’s complex business environments.

When faced with an opportunity to persuade, if you can’t make it meaningful for your audience, what you talk about doesn’t make much difference. Stories will work because when compared with other persuasion methods, they allow your audience to come to the desired conclusion on their own.
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