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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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How do I know my story worked? What does success look like in business storytelling? | One Thousand & One

How do I know my story worked? What does success look like in business storytelling? | One Thousand & One | Storytelling for Nonprofits | Scoop.it
In business, how do you know if you story has worked? There are a couple ways to determine if your organisational storytelling was successful.
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Put On Your Bald Cap: How Creative Storytelling Helps Raise Money To Fight Cancer | Fast Company

Put On Your Bald Cap: How Creative Storytelling Helps Raise Money To Fight Cancer | Fast Company | Storytelling for Nonprofits | Scoop.it

Every day, we at Small Army help our clients craft stories intended to share their beliefs, build relationships, and, ultimately, drive sales. But, the power to build relationships through creative storytelling can make an impact far beyond sales.

 

I witnessed that firsthand with Mike, the ultimate storyteller, as he used the power of storytelling to motivate people, drive creativity and, especially in the final days of his life, inspire and move people to do good.

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The Power of Parable

The Power of Parable | Storytelling for Nonprofits | Scoop.it
By Robert Pérez & Justin Adams “I was never a gay basher. However, I was so smug that I never explored God’s Word on the matter any further,” confessed Rev. Arlo Duba.
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How to find amazing, powerful stories for your nonprofit video

How to find amazing, powerful stories for your nonprofit video | Storytelling for Nonprofits | Scoop.it
Stories help us interact with our world and make sense of it. They link us together and shape our view of the world. Nonprofits, however, often miss the stories that surround them; the stories that can help them raise more funding, expand awareness of their cause and reach their goals.
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What's Behind the 'Noise' in the Story Space? - A Storied Career

What's Behind the 'Noise' in the Story Space? - A Storied Career | Storytelling for Nonprofits | Scoop.it
There is more “noise” in the story space now than at any time over the last few years. I used to be able to get through the Twitter stream and Google in reasonable time when searching story and storytelling and the derivatives. I can’t do that anymore now that “storytelling” is the new “everything.”
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Not-for-profit storytelling: get people to HELP

Not-for-profit storytelling: get people to HELP | Storytelling for Nonprofits | Scoop.it
Nonprofit storytelling is a great way to inspire new donors to give. Here's how to tell a not-for-profit story in a compelling way using the acronym H.E.L.P.
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What is Nonprofit Storytelling?

What is Nonprofit Storytelling? | Storytelling for Nonprofits | Scoop.it
In an earlier post I offered a very broad definition for “storytelling” as the mindful sharing of experience and imagination in narrative form. It’s a short and broad definition just to get us started. But it’s not enough to really explain what we are trying to accomplish with nonprofit storytelling.
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Why a scale of one is best for your stories

Why a scale of one is best for your stories | Storytelling for Nonprofits | Scoop.it
Working memory (the number of new thoughts a human can hold at one time) is key here. Focusing on something with a heartbeat reduces the number of new ideas the target audience must bear in mind at any one time. This avoids mental overload, which is a barrier to giving.
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Coming Soon To a Nonprofit Near You « Communicate Good

Coming Soon To a Nonprofit Near You « Communicate Good | Storytelling for Nonprofits | Scoop.it
It’s time for organizations to take a cue from Hollywood trailers, and to incorporate the power of context into presentations, interviews, elevator pitches, and cocktail party dialogue. Also … more buttered popcorn at board meetings.

How would your organization’s movie trailer begin? “In a world where ____________, one organization dared to _____________!”
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New Study Tracks Integrated Multi-channel Marketing Sophistication of Nonprofits and Identifies Key Factors for Improving Multi-channel Success

New Study Tracks Integrated Multi-channel Marketing Sophistication of Nonprofits and Identifies Key Factors for Improving Multi-channel Success...
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Your Nonprofit Communications Audit Will Increase Clarity & Impact

Your Nonprofit Communications Audit Will Increase Clarity & Impact | Storytelling for Nonprofits | Scoop.it
First of all, let me promise you that a communications audit is a far happier experience than an IRS audit! And you’ll more than recover your investment of time (seven to 10 hours will take you far).

The audit findings willsave you time immediately on completion, helping you focus on doing more of what’s working, and less of what’s not, while providing a clear framework for prioritizing.
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How to Use Infographics to Sell Your Cause

How to Use Infographics to Sell Your Cause | Storytelling for Nonprofits | Scoop.it
It is said that a picture is worth a thousand words. If that’s true, than an infographic is worth a billion! An infographic is a graphic visual representation of information and data that allows for quick, effective analysis.

Why is this important for non-profits? Well infographics make it possible to tell a story in one picture – about a need, how funds are used, the impact your organization is having, or all three – helping you sell your cause.
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Working with Stories | Stanford Social Innovation Review

Working with Stories | Stanford Social Innovation Review | Storytelling for Nonprofits | Scoop.it
In a previous post, I presented the benefits of building a narrative organization—that is, an organization that continually elicits and shares stories. When embracing the benefits of working with stories, it’s important to keep two things in mind:

Engage Empathy


Develop and engage a keen sense of empathy. Consider what people physically and emotionally need in order to share their stories. Make certain that people are in no way coerced into sharing a story, and explore and protect against any possibilities that the teller may be stigmatized, or even harmed, because he or she has shared a story.

Remember that each individual wholly owns his or her stories. Personal stories are not commodities, to be taken from one person and given to another, in exchange for reimbursement of some sort. Aspen Baker, the leader of Exhale, a “pro-voice” organization that facilitates nonjudgmental sharing of stories about abortion experiences, asserts, “The storyteller must stay at the center of the story.”

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Mind reading: The science of storytelling

Mind reading: The science of storytelling | Storytelling for Nonprofits | Scoop.it
This article supports my theory that the role of the ego in evolution (that make believe thing that we all know we have) as a "meme generator." Dr. Mike Gazzaniga calls it our "narrator" and place...
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About First-Person Stories | HAAS, JR.

All around us are people with stories to tell. On these pages you will find first-person stories by people whose voices shed light on the complex and critical issues at the heart of the Evelyn and Walter Haas, Jr. Fund’s work.

 

We present these stories based on our belief in lifting up the voices of others. Whether we are working on immigrant rights, gay and lesbian equality, education opportunities or community initiatives, we are always reminded that one of the best ways to learn is to listen.

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Leadership: Top Ten Journal Articles On Storytelling

Leadership: Top Ten Journal Articles On Storytelling | Storytelling for Nonprofits | Scoop.it
What lies beyond the margins of our world often sings to us with the voice of a siren, as if calling us into its embrace. First we listen, then we are lured, finally we are seduced. James Cowan.
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Why Better Storytelling Won’t Lead to Larger Gifts

Everyone agrees that donor engagement is a key to receiving a commitment. But donor engagement doesn’t occur because we tell them what we want them to know. Instead, donor engagement occurs when they tell us what we want them to know. My counsel is that a donor is ready to make a meaningful gift when she says to me, “Jason, we need that new science building!”
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Three Keys to Compelling Online Content

Three Keys to Compelling Online Content | Storytelling for Nonprofits | Scoop.it
Tell a Great Story. Engaging the reader, like speaking with authority, takes extra work. If you’ve seen a few posts or more on the subject, resist the temptation to rehash and re-spin the existing material. You will engage your readers faster and better with a great business story.

Even if this subject has been done before – and most have been, try using some good business storytelling techniques to find a new view. Great questions to ask are: Where’s the real conflict here? Who is the hero? If X result didn’t happen (as in the typical ‘success’ story) where would we be? These storytelling techniques will give you a new perspective and perhaps give your readers that important ‘aha’ moment.
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Storytelling Works: Capturing Success Stories and Sharing Them

Storytelling Works: Capturing Success Stories and Sharing Them | Storytelling for Nonprofits | Scoop.it
This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the...
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What is story and storytelling?

What is story and storytelling? | Storytelling for Nonprofits | Scoop.it
Ask 100 storytelling practitioners to define “story” and you will get 75 definitions, more or less.

That’s partly because many don’t think the definition is important, or that any attempt at definition is too restrictive. It’s also because “story” has so many different applications that each use of “story” requires a properly tweaked definition.
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Storytelling advice from Mercy Corps

Storytelling advice from Mercy Corps | Storytelling for Nonprofits | Scoop.it
One non profit that definitely gets storytelling right is Mercy Corps. Stories are up front and center in all their communications, from their blog to their Facebook page and even on their donation page. We recently sat down with Joy Portella, Mercy Corps’ Director of Communications, to get the inside scoop on how they’ve gotten so good at storytelling.
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The purpose of my nonprofit storytelling blog — Nonprofit Storytelling

The purpose of my nonprofit storytelling blog — Nonprofit Storytelling | Storytelling for Nonprofits | Scoop.it
The goal of this blog is to provide nonprofit organizations with tools that will help them achieve sustainability through the strategic use of storytelling.
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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley | Storytelling for Nonprofits | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to bring some rule-of-thumb type clarity to an increasingly foggy subject, permit me to share the five word response you need to be seeking from your hearers each time you speak:
I see myself in you.

In other words, you know you’ve succeeded in your storytelling efforts if at the conclusion of your story your listener feels two things:
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How to Shape & Share Your Nonprofit Stories – Recruit the Right Board Members

How to Shape & Share Your Nonprofit Stories – Recruit the Right Board Members | Storytelling for Nonprofits | Scoop.it
some organizations like yours, that recognize the importance of telling their story, need help doing so. You're willing to take a strategic look at their communications efforts and work hard to figure out what you need.
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VolunteerSpot : The Power of Story Telling

VolunteerSpot : The Power of Story Telling | Storytelling for Nonprofits | Scoop.it
In the latest installment of VolunteerSpot's Summer of Service series, Tammi DeVille shares great tips on how to recruit and keep volunteers. Thanks Tammi!
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