Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.
Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.
The infographic is not about the organization, but about the people it serves. Yeah! They got it right!
Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.
Via Karen Dietz