I firmly believe that strong storytelling leads to more donations. Storytelling is the substance that fundraisers need to use to be more effective online fundraisers. Because of that, we interviewed Cara Jones, Founder at Storytellers for Good and an Emmy Award recipient. She shares her expert advice in how non-profits can use storytelling for fundraising, how they can get started, and tips on how to craft the most compelling story. This is an invaluable read. Check it out below.