Storytelling et communication
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Rescooped by Marie C from Une passion pour l'humain dans toutes ses vérités :-) by Pharmacomptoir
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La manipulation : danger réel ou phénomène de mode ?

La manipulation : danger réel ou phénomène de mode ? | Storytelling et communication | Scoop.it
Attention, c'est un manipulateur ! Méfie-toi, c'est une manipulatrice !...
Depuis quelques temps, on pourrait se croire revenus au temps de la chasse aux sorcières.

Via Pharmacomptoir / Corinne Thuderoz
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Exercice communication non verbale 26 - Body never lies

Exercice communication non verbale 26 - Body never lies | Storytelling et communication | Scoop.it
Voici l'interview d'un jeune homme, sur la venue d'une personnalité politique dans un meeting.
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Rescooped by Marie C from Je Thèmes Moi Non Plus
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Catherine Deneuve nous apprend comment une marque doit positionner son histoire

Catherine Deneuve nous apprend comment une marque doit positionner son histoire | Storytelling et communication | Scoop.it

Non, Catherine Deneuve ne s'est pas installée comme consultant en storytelling. Ni marketing.
C'est dans une interview récente du magazine Psychologies que j'ai trouvé matière à réflexion, très profonde, et très synthétique (c'est encore mieux) sur le positionnement narratif d'une marque...


Via Mathias Ervyn
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Rescooped by Marie C from Une passion pour l'humain dans toutes ses vérités :-) by Pharmacomptoir
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Quel leader êtes-vous en entreprise ?

Quel leader êtes-vous en entreprise ? | Storytelling et communication | Scoop.it

Si 2012 n’a pas été la fin du monde, cette année a été un véritable tournant d’un point de vue des décideurs : révolutions arabes, changement de gouvernements et de dirigeants en Europe…


Via Pharmacomptoir / Corinne Thuderoz
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[Conseils] La psychologie du Storytelling digital

[Conseils] La psychologie du Storytelling digital | Storytelling et communication | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

Via Michael Kristiansen, Sébastien Carensac
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Michael Kristiansen's curator insight, October 1, 2013 6:52 PM

It is so true that how a story is told is as important as what is being said, so telling stories to convey a lesson, an experience others have had with a product or service trumps stating facts that are not retained and have no emotional pull towards why the listener would want to act after hearing the story. 

I was told in a sales meetting for a solar installation company to look for solutions to help people decide to install solar.   One gentleman who had the lowest energy bill I'd ever seen, was a very patriotic American with his own stories to tell.  Instead of me laying out a story, I listened and was able to easily explain how solar was a patriotic investment that would last for decades, he bought without concern over a very long return on investment.

 

In selling solar systems, I went out to see a man building his own house, he walked me into the dining room that had only concrete floors and explained that he could not make the solar investment because he did not have the money for putting in the flooring.  I asked if he filed quarterly returns, then asked if I got him the cash to put in solar and get him the money he needed to put in his flooring do we have a deal.  The solar water system was installed, he had his flooring and he was able to take his tax credit on a quarterly basis.  The water savings over the next few years bought him is flooring.  This story encouraged others on the team to think out of the box and truly help provide the right solution.  Stories sell.

Rescooped by Marie C from Une passion pour l'humain dans toutes ses vérités :-) by Pharmacomptoir
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Psychologie du cerveau : les astuces pour se motiver - Donne Ton Avis

Psychologie du cerveau : les astuces pour se motiver - Donne Ton Avis | Storytelling et communication | Scoop.it
psychologie, prise de décision, choix, cerveau, motivation, se motiver, positive attitude, visualisation, réalisation, objectif, but, optimisation, optimiser, Gabriele Oettingen (RT @DonneTonAvis: Psychologie du cerveau : les astuces pour se motiver...

Via Pharmacomptoir / Corinne Thuderoz
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