This a great list, but, perfect? I don't know about that :) Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.
In another case of science sort of proving what we’ve known for a long time, the following article contains powerful, useful, and practical information. The article’s only flaw might be that it wasn’t written as a story itself.
The sandwich legend illustrates a simple truth about writing – the best way to engage an audience is to find the story in your message and make it as compelling as possible.
Gennia Holder's insight:
The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the same time, and that tied up his hands and involved utensils. So, in 1748, he came up with a solution: he put beef between slices of toast, so he could eat with one hand and still play the game.
That’s how the “sandwich” became one of the most popular meal inventions in the western world. And if you’re reading this story for the first time, it’s unlikely you’ll forget it. It’s the power of stories.
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
"Hey! I love it! Let's tell some stories!" ... a rare, okay I'll be truthful, a response you'll never receive from across the boardroom table when you first introduce Business Storytelling. So, why is this?
In its most simple form, marketing is storytelling
Gennia Holder's insight:
It's true that most people don't care about your product specs and research and it goes beyond pricing. When similar products are placed side by side on the grocery shelf, why does one sell over the other. For most people, it's the story behind it.
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