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Rescooped by Gennia Holder from Virtual Options: Social Media for Business
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it

Via The Digital Rocking Chair, Dawn Jensen
Gennia Holder's insight:

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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Dean Mantz's curator insight, November 18, 2013 12:52 PM

One of my passions is working with students and teachers to develop digital storytelling projects.  This infographic is a great visual for working with all parties as they progress through each step.  

KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Storytelling In Business - Let Your Stories Do The Selling
Create content that tells your story, whether it's the home page of your website, your blog, Facebook, LinkedIn, Twitter or Pinterest.
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Rescooped by Gennia Holder from Virtual Options: Social Media for Business
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it

Via The Digital Rocking Chair, Dawn Jensen
Gennia Holder's insight:

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

more...
Dean Mantz's curator insight, November 18, 2013 12:52 PM

One of my passions is working with students and teachers to develop digital storytelling projects.  This infographic is a great visual for working with all parties as they progress through each step.  

KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

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What listening to a story does to our brains...

What listening to a story does to our brains... | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.
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Selling Through Storytelling and The 4th Earl of Sandwich

Selling Through Storytelling and The 4th Earl of Sandwich | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
The sandwich legend illustrates a simple truth about writing – the best way to engage an audience is to find the story in your message and make it as compelling as possible.
Gennia Holder's insight:

The British politician and aristocrat John Montagu, the 4th Earl of Sandwich, liked to play cards. But he also enjoyed eating a snack at the same time, and that tied up his hands and involved utensils. So, in 1748, he came up with a solution: he put beef between slices of toast, so he could eat with one hand and still play the game.

 

That’s how the “sandwich” became one of the most popular meal inventions in the western world. And if you’re reading this story for the first time, it’s unlikely you’ll forget it. It’s the power of stories.

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How to Master the Art of Storytelling to Increase Social Sharing

How to Master the Art of Storytelling to Increase Social Sharing | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Learn the art of telling a story with your content, and see more success with your social media marketing.
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5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.
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Rescooped by Gennia Holder from Just Story It! Biz Storytelling
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
Gennia Holder's insight:

10 Techniques to Make Your Message Memorable - Stories and analogies allow the audience to 'visualize' your point and retain it longer. 

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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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5 Ways Storytelling Can Boost Participation and Performance

5 Ways Storytelling Can Boost Participation and Performance | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Boost morale, performance and collaboration by telling the story in which others want to participate.
Gennia Holder's insight:

A great thing to think about when writing your online content (sales page, email, ezines, video scripts, Facebook and Twitter updates, etc.) is this 

"Whoever most vividly characterizes a situation usually determines how others view it, discuss it and make decisions about it." 

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The Power of Storytelling

The Power of Storytelling | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Mark Ivey points to Steve Jobs as a powerful example of the power of storytelling for today’s marketers.
Gennia Holder's insight:

Steve Jobs and the Power Of Storytelling

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Evernote: Seven Ways To Use For Product Launch & Business Management

Evernote: Seven Ways To Use For Product  Launch & Business Management | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Gennia Holder's insight:

LAUNCH MANAGEMENT:

1. Swipe Files

2. Design Inspitration

BUSINESS MANAGEMENT

3. Money

4. Contact Management

5 Proposals

6. Projects

7. Time Management

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Tips for Effective Storytelling at Work | The Fast Track

Tips for Effective Storytelling at Work | The Fast Track | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
We all tell stories, especially at work. Here are a few tips for how to make those stories effective and gain your desired results.
Gennia Holder's insight:

With a business story, it’s not just telling a story to entertain,” he says. “You’re trying to get behavior to change".

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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The Missing Link: Storytelling? | Dowser

The Missing Link: Storytelling? | Dowser | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Good storytelling sparks innovation. Yet there can be no innovation without experimentation. From Ovid to Shakespeare, writers have used their creative power
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Rescooped by Gennia Holder from Digital Storytelling
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Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement

Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
When it comes to using social media to promote your company, the popular cliché, “a picture is worth a thousand words” is spot-on.

Via José Carlos
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Hans Heesterbeek's curator insight, August 7, 2013 2:03 AM

So right use pictures, but godd things take a while move fast but think, I hardly can find the time and you? 

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Excite customers with video storytelling in your content marketing mix

Excite customers with video storytelling in your content marketing mix | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Storytelling has been around for many years and used by smart marketers to hook you on their brand messaging. Aligning your message with stories that: resonate, entertain, educate or delight your c...
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Business Storytelling: Winning Over The Storytelling Skeptic

Business Storytelling: Winning Over The Storytelling Skeptic | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
"Hey! I love it! Let's tell some stories!" ... a rare, okay I'll be truthful, a response you'll never receive from across the boardroom table when you first introduce Business Storytelling. So, why is this?
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
Gennia Holder's insight:

Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Gennia Holder's insight:

Great Storytelling Lessons That Translate Well Online:

Do What You Love and Love What You Do

Use Your Audience for Content/Product/Service Research

Build Out Your Content Catalogue

Let People Love You First


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To Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch

To Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
It all comes down to the story that you tell, as a company.
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Good Marketing Is About Great Storytelling

Good Marketing Is About Great Storytelling | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
In its most simple form, marketing is storytelling
Gennia Holder's insight:

It's true that most people don't care about your product specs and research and it goes beyond pricing. When similar products are placed side by side on the grocery shelf, why does one sell over the other.  For most people, it's the story behind it.

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Want Your Message To Stick? Tell A Story

Want Your Message To Stick? Tell A Story | Storytelling In Business - Let Your Stories Do The Selling | Scoop.it
The road to helping others understand and accept our ideas starts with storytelling.

 

It's the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket.

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