Storytelling connects individuals
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Storytelling connects individuals
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How to design stories worth telling | Fyrefly

How to design stories worth telling | Fyrefly | Storytelling connects individuals | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod
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The Art and Science of Online Engagement / Say Daily

The Art and Science of Online Engagement  / Say Daily | Storytelling connects individuals | Scoop.it
The world isn't just the way it is. It is how we understand it. Life of Pi Here's the trouble...
julietchen's insight:

It's not only about what you have to say but most importantly how you say it - engage with a story.

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Hans Heesterbeek's curator insight, July 30, 2013 2:04 AM

Engagement that is key. How do you get people involved and attracked to your story. 

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Good Companies Are Storytellers. Great Companies Are Storydoers | Harvard Business Review

Good Companies Are Storytellers. Great Companies Are Storydoers | Harvard Business Review | Storytelling connects individuals | Scoop.it

"In my new book, True Story: How to Combine Story and Action to Transform Your Business [Ty Montague], I call these new companies storydoing companies because they advance their narrative through action, not communication. Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burch, for example — emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative by lighting up the medium of people. What I mean by this is that when people encounter a storydoing company they often want to tell all their friends about it. Storydoing companies create fierce loyalty and evangelism in their customers. Their stories are told primarily via word of mouth, and are amplified by social media tools.

 

So how do you know a storydoing company when you see one? These are the primary characteristics:

- They have a story

- The story is about a larger ambition to make the world or people's lives better

- The story is understood and cared about by senior leadership outside of marketing

- That story is being used to drive tangible action throughout the company: product development, HR policies, compensation, etc.

- These actions add back up to a cohesive whole

- Customers and partners are motivated to engage with the story and are actively using it to advance their own stories"

 

Read the full article to see research results on the difference between storytelling and storydoing companies.


Via Kim Zinke (aka Gimli Goose)
julietchen's insight:

Actions speak louder than words - even if you tell a brilliant story.

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Chris Aarons's curator insight, July 28, 2013 9:53 PM

The is where social and content come together to become greater than the sum of their parts.

Sonja Blignaut's curator insight, August 6, 2013 5:14 AM

It really is all in the doing ...

Amanda Kaye Wall's curator insight, November 27, 2014 8:29 PM

Recently we have been learning that a big part of Public Relations is not only communication but how you communicate your companies story through story telling.  The article states that maybe story telling isn't enough "For all companies, having a story and knowing that story are crucial steps to achieving success. On the other hand, I’m worried that too many marketers think that telling their story through advertising is enough. It’s not." 


What the article means by this is, theres a new breed of story telling and its called "story-doing" these new companies are called story-doing companies because they advance their narrative through action, not communication. "Story- doing companies emphasize the creation of compelling and useful experiences — new products, new services, and new tools."  


What they are saying is that when people hear about these types of story-doing companies they are more than likely to tell their friends about it."Their stories are told primarily via word of mouth, and are amplified by social media tools."

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Jugular:Experiment 1 Highlights, Nov 29th, Immersive Science and Arts live at The Jugular Lab

A TOP SECRET IMMERSIVE experiment in the Jugular Lab. Through a cabaret of stories, songs, playlets, dance, games & live science lectures we offer you a mult...
julietchen's insight:

bring the head and the heart together... this event looks amazingly interesting

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Sculpture Books Make Stories Literally Jump Off The Page - PSFK

Sculpture Books Make Stories Literally Jump Off The Page - PSFK | Storytelling connects individuals | Scoop.it
Using pages from the very books she draws upon for inspiration, paper-artist Jodi Harvey-Brown brings together the world of literature and visual art into a creation all its own.
julietchen's insight:

the ultimate combination of imagination and visualisation

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The Amazing Illustrations Of NASA’s Storyboarder

The Amazing Illustrations Of NASA’s Storyboarder | Storytelling connects individuals | Scoop.it

one of the most exciting thing one can do has to be going to space, so what if you are the NASA storyteller who actually helps making those trips happen?

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In Twitter, An Emerging Creative Medium For The Digital Age

In Twitter, An Emerging Creative Medium For The Digital Age | Storytelling connects individuals | Scoop.it

Sarah Kessler:  "The fictional characters on Twitter don't merely parody celebrities. They're creating a distinctly new way to tell stories" ...


Via The Digital Rocking Chair
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Photos of the Year 2012 by Reuters

Photos of the Year 2012 by Reuters | Storytelling connects individuals | Scoop.it

whether there is glory or chaos, great photographers capture an instant that eternally connects each of us to the moment

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The Art Of The Interview: Dick Cavett On How To Elevate A Q&A

The Art Of The Interview: Dick Cavett On How To Elevate A Q&A | Storytelling connects individuals | Scoop.it
sometimes it requires talent to bring out great stories
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Cool Things to Find (Parody of "Dumb Ways to Die")

Curiosity is the very first element of telling a good story - a spin on another great story is like making a remix, as long as you give the original idea the credit it deserves
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A Visual History of Nobel Prizes and Notable Laureates, 1901-2012

A Visual History of Nobel Prizes and Notable Laureates, 1901-2012 | Storytelling connects individuals | Scoop.it
Mapping the greatest cultural and scientific advances in modern history with inspiration from John Cage's music.
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Laser Lace Letters - 7 Tangible Steampunk Stories

Seven Victorians had their silhouettes made at a little shop in London, and then, they vanished. What happened? The letters tell all.
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Eristoff Interactive Mapping

Eristoff Interactive Mapping | Storytelling connects individuals | Scoop.it
Découverte du collectif Design Is Dead Motion qui a conçu pour la marque Eristoff, un jeu en animation permettant de jouer avec un iPad face à un mapping-int...
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How to design stories worth telling | Fyrefly - Linkis.com

How to design stories worth telling | Fyrefly - Linkis.com | Storytelling connects individuals | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

Via José Carlos
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Seven steps to the perfect story

Seven steps to the perfect story | Storytelling connects individuals | Scoop.it

Via José Carlos
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Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!

 

John Thomas's curator insight, February 12, 2014 9:07 AM
Seven steps to the perfect story
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Chimamanda Adichie: The danger of a single story | Video on TED.com

TED Talks Our lives, our cultures, are composed of many overlapping stories.
julietchen's insight:

Stories are powerful, and that's why it's so important for every story to be heard.

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Studio Roosegaarde — Crystal

CRYSTAL by Studio Roosegaarde are hundreds of wireless LED rocks which interact with people.
julietchen's insight:

Interaction with stories of light

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Facebook 2012 Year in Review

Facebook 2012 Year in Review | Storytelling connects individuals | Scoop.it
Revisit your 20 biggest moments from 2012 and check out some of the most popular things that happened in Facebook's list of 2012 Trends.
julietchen's insight:

We have liked, followed, and shared many stories on Facebook this year

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Portrait Series Of Chinese Factory Workers And The Toys They Make [Pics] - PSFK

Portrait Series Of Chinese Factory Workers And The Toys They Make [Pics] - PSFK | Storytelling connects individuals | Scoop.it

those cheerful Christmas toys and the stories of people who made them

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a minute of beauty on mountain biking

A great afternoon in Oslo. A great bunch of people joined in on a little project to film Andreas Shredding his self-made trail in the woods.
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Ang Lee On The Filmmaking Journey Of “Life of Pi”

Ang Lee On The Filmmaking Journey Of “Life of Pi” | Storytelling connects individuals | Scoop.it
There’s a very quiet turning point in Life of Pi, Ang Lee’s take on Yann Martel’s novel, in which the film’s protagonist, Piscine Patel--affectionately called Pi, is submerged underwater during a horrific storm.
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Great Photos tell stories like no others - AFP Pictures Of The Year 2012

Great Photos tell stories like no others - AFP Pictures Of The Year 2012 | Storytelling connects individuals | Scoop.it
A l'instar de l'agence Reuters l'année dernière, voici une compilation des images les plus marquantes de l'année 2012 sélectionnées par l'AFP et proposant...
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Magpies - a gorgeous project of multimedia storytelling

Magpies - a gorgeous project of multimedia storytelling | Storytelling connects individuals | Scoop.it

A widowed woman unable to carry on and who only lives in the odd chapters.
A fundamentally optimistic man who lives in the even chapters and is about to find out a shocking truth about his own identity.


These are the premises of Magpies, graphic novel about loss, love and the quest for the real self.

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Stories about ultimate freedom and journeys to wherever you dare to pedal | Bicycle Movies

Stories about ultimate freedom and journeys to wherever you dare to pedal | Bicycle Movies | Storytelling connects individuals | Scoop.it

Bicycle Movies is a collection of 22 short films about bicycles and bicycling from fantastic filmmakers all around the world | A film by Stephen Auerbach

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