Storytelling Communication narrative Marques par EVALIR

"I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included:

Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject.Steve Kolander of Small Army – award winning ad exec and songwriter (Dixie Chicks recorded one of his songs)Stona Fitch the award-winning author of original, powerful, and disturbing novels!

The subject, Storytelling: The Art of Moving People produced a sold out evening."

Via Gregg Morris

Une marque pour « donner envie de Saône-et-Loire »
Le JSL
Marketing. Faire mieux connaître la Saône-et-Loire, donner envie d'y vivre et d'y investir, c'est la raison d'être de la « marque de territoire » dévoilée hier officiellement à Mâcon.

Étude de cas en .doc en stratégie: Diagnostic stratégique de la marque de prêt-à-porter Abercrombie & Fitch.

At its best, content — or storytelling — is not slick endorsement of a brand or product. It provides solid, authentic information an individual can use in his or her life presented in an accessible and interesting way. But modern storytelling is requiring a constant stream of insights around audience preferences and an endemic understanding of how technology is influencing how stories get shared.

 

This is forcing marketers, media and academia to innovate. This means that the next generation of content creators will need enhanced writing and storytelling capabilities, even in an age of 140-character messages and texts. They must be empowered with contemporary philosophies, methodologies and skills for success.

 

Via Gregg Morris

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

Via Karen Dietz

En attendant la marque #France : quid des conclusions de la mission pilotée par Philippe @lentschener ? via @scoopit: http://t.co/tpJiDHDQ9Y

L’idée de cet ouvrage est venue à la suite de ma lecture du dernier chapitre du « Genji Monogatari » où Kaoru « le Prince parfumé » tente en vain de revoir la belle Ukifune qui s’étant faite nonne refuse obstinément de revenir à la Cour

Via Etoffe.com, Evalir TV

Le Monde
Le luxe se pique de réseaux sociaux
Le Monde
Les poids lourds du luxe se sont taillé une place sur mesure dans la communauté sociale d'Internet.

Via Evalir TV

Via Julien Chapillon, Forget Jérôme, Nicolas Graeff