Business Storytelling
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How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling

How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | Business Storytelling | Scoop.it
"Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tal
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Storytelling Your Way to a Better Job or a Stronger Start-Up

Storytelling Your Way to a Better Job or a Stronger Start-Up | Business Storytelling | Scoop.it
Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee.
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How Executives Can Improve Storytelling: Tips from a Pixar Pro

How Executives Can Improve Storytelling: Tips from a Pixar Pro | Business Storytelling | Scoop.it
Why are storytelling skills crucial for executives? Presentations are one big reason. Then there’s the fine art of motivating others.
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Forget Storytelling: Think Story Sharing! | Group Process Consulting

Forget Storytelling: Think Story Sharing! | Group Process Consulting | Business Storytelling | Scoop.it

Annette Simmons, business storytelling author and thought leader in the field, interviews Karen Dietz about her insights into business storytelling.

 

Karen talks about the importance of story sharing instead of storytelling, why she prefers not to do single story workshops with clients, and what to pay attention to when working with stories in organizations.

 

Read the full article to find out more details about what you'll find out by listening to this free podcast.


Via Karen Dietz, Kim Zinke (aka Gimli Goose)
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Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Jim Signorelli,Story-Lab's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.

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Can Storytelling Be Factual and Effective?

Can Storytelling Be Factual and Effective? | Business Storytelling | Scoop.it
A scientist explores ways to communicate factually and effectively with a Hollywood script doctor and an improv star.
Therese Beale's insight:

Captivating approach for blending the science of critical thinking + writing with the art of improv to relate to the audience.

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Andrew Stanton: What Are The Clues To A Good Story?

Andrew Stanton: What Are The Clues To A Good Story? | Business Storytelling | Scoop.it
Filmmaker Andrew Stanton says stories start at the end and work their way back to the beginning.
Therese Beale's insight:

"The children's television host Mr. Rogers always carried in his wallet a quote from a social worker that said, 'Frankly, there isn't anyone you couldn't learn to love, once you've heard their story.' "

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Crafting an Infographic narrative

Crafting an Infographic narrative | Business Storytelling | Scoop.it
Crafting an infographic narrative is an art. We detail the five elements of an editorial infographic's narrative and what each element aims to accomplish.
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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | Business Storytelling | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

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Paula Deen's Life Story Told In New Comic Book Biography - Forbes

Paula Deen's Life Story Told In New Comic Book Biography - Forbes | Business Storytelling | Scoop.it
Paula Deen's Life Story Told In New Comic Book Biography Forbes The silver-haired Southerner, whose racist remarks prompted the near-overnight decimation of her culinary empire (from a Food Network ouster to Wal-Mart dropping her eponymous product...
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The Ancient Storytelling Secret That Every Leader Needs To Know

The Ancient Storytelling Secret That Every Leader Needs To Know | Business Storytelling | Scoop.it
The heroic quest predates written language, and its basic structure can help leaders guide teams through huge changes.
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To Tell Your Story, Take a Page from Kurt Vonnegut​

The famous author plots out three most compelling story arcs.
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Business Storytelling | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.
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Storytelling Is Overlooked in Workplace Design

Storytelling Is Overlooked in Workplace Design | Business Storytelling | Scoop.it
By now you’ve surely gotten the memo: Storytelling is “it” in business and communication today.
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Storytelling through Social Media: The Modern Narrative Defined

Storytelling through Social Media The Modern Narrative Defined www.flickr.com/photos/margolove/3523556733
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Conversation Agent: Stories Are Data With a Soul

It is a magnificent quote from this talk on vulnerability with Brené Brown, a student of human connection. We connect with stories because they are about people and are rich with emotional data.
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SEVEN STEPS TO THE PERFECT STORY [Infographic]

SEVEN STEPS TO THE PERFECT STORY [Infographic] | Business Storytelling | Scoop.it

Via The Digital Rocking Chair, Mithuhassan, Nicko Gibson, Henrik Safegaard - Cloneartist
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Elena Savina's curator insight, December 2, 2015 5:33 AM

инфографика, как сделать хорошую историю.

Mary Westcott's curator insight, March 1, 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

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Discover Your Personal Narrative - Dorie Clark - Harvard Business ...

Discover Your Personal Narrative - Dorie Clark - Harvard Business ... | Business Storytelling | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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Digital artist Favianna Rodriguez transforms narrative on migrant rights - Iowa State Daily

Digital artist Favianna Rodriguez transforms narrative on migrant rights - Iowa State Daily | Business Storytelling | Scoop.it
Digital artist Favianna Rodriguez transforms narrative on migrant rights
Iowa State Daily
Favianna Rodriguez said she wants to really address and call out patriarchy as a woman.
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