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The Winston Churchill Guide to Copywriting - part two | ritamailheau

The Winston Churchill Guide to Copywriting - part two | ritamailheau | Storytelling | Scoop.it
This post discusses how sharing your journey or war story will make posts more interesting and connect with readers.
Rita's insight:

I wrote an article a while back for a client that mentioned Winston Churchill. My client changed the name of the post to, The Winston Churchill Guide to Copywriting, and it was a hit.

 

Here is a follow up article. 

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Forget Storytelling: Think Story Sharing!

Forget Storytelling: Think Story Sharing! | Storytelling | Scoop.it

Business storytelling author and thought leader in the field interviews Karen Dietz about her insights into business storytelling. Listen to the free podcast.


Via Karen Dietz
Rita's insight:

Share stories...that's what people want to hear. 

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Karen Dietz's curator insight, October 23, 2013 7:26 PM

Woo hoo! My friend and colleague Annette Simmons (author of The Story Factor, Whoever Tells the Best Story Wins, and Territorial Games) and I had quite a chat recently about the ins-and-outs of business storytelling and Part 1 is now available as a free podcast.


The link only lasts a short time -- so go to iTunes to download the podcast here: https://itunes.apple.com/us/podcast/episode-2-karen-dietz/id735863915?i=169716216&mt=2 


We had a great time together and talk about the importance of story sharing instead of storytelling, why I prefer NOT to do single story workshops with clients, and what to pay attention to when working with stories in organizations. Read Annette's intro for more goodies you will hear about in the podcast.


Annette wrote one of the first books on business storytelling and is one of the pioneers who broke ground for us all. See me humbly bowing to her. She's a kick-ass kid and I have learned much from her.


Enjoy this conversation as we talk about how we work with stories, what we've learned along the way, and why we are so passionate about storytelling


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.

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Your Story is Your Brand - Upgrading Online Profiles

Your Story is Your Brand - Upgrading Online Profiles | Storytelling | Scoop.it
Your Story is Your Brand
LinkedIn Today
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.

Via Karen Dietz, Rita
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Karen Dietz's comment, September 13, 2013 7:26 PM
LOL Jeff on the Godzilla marketing! So true.
Karen Dietz's comment, September 13, 2013 7:26 PM
A pleasure Hans! Glad it's helpful.
Karen Dietz's comment, September 13, 2013 7:27 PM
Lily, I hadn't thought of that and many thanks for adding that insight.
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The Winston Churchill Guide to Copywriting - part two | ritamailheau

The Winston Churchill Guide to Copywriting - part two | ritamailheau | Storytelling | Scoop.it
This post discusses how sharing your journey or war story will make posts more interesting and connect with readers.
Rita's insight:

I wrote an article a while back for a client that mentioned Winston Churchill. My client changed the name of the post to, The Winston Churchill Guide to Copywriting, and it was a hit.

 

Here is a follow up article. 

more...
No comment yet.
Rescooped by Rita from Just Story It Biz Storytelling
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The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | Storytelling | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
Rita's insight:

I love this. So fun...

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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

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The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers.

The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers. | Storytelling | Scoop.it
Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.

Via Karen Dietz
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Karen Dietz's curator insight, July 16, 2013 9:24 PM

I'm amending my review here based on new information that the author of this article, Ty Montague, has been sharing in the many comments he is receiving to his blog post. My edits are in italics and bold.


Well, here is an interesting article that is focused on several issues:

  1. Are companies using storytelling as a mere tool to gain market share or as a core competence imbedded in their DNA?
  2. Can storytelling results be measured?
  3. What difference does storytelling make in business?


I applaud all three! It means we are maturing as a field.


Regarding #1, the author (Ty Montague) narrowly distinguishes between storytellers and storydoers, defining storydoers as those companies that "emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative..."


Hmmm -- that still frames storytelling as market output and leaves out leadership, culture, customer and staff engagement, knowledge transfer, etc. So in the end, he is still talking about different kinds of marketing: story that is messaging (telling) and story that is tied to both marketing and product development (doing). 

Actually, Ty and his co-horts do name corporate integration of storytelling into other areas of business activity as one of their criteria. They struggled with how to find out of a company was actually walking their talk, or just using stories in their marketing. If you read the comments below the blog post you will gain additional insights into this issue and what they tried to do.


But it's a start and a valuable distinction! But we need to go further in the 'walk your talk' kind of authentic storytelling we are looking for to include the pieces he left out.


And I'll be picky again -- no company has one story as is mentioned here. It's a network of stories instead, which creates a story field that staff and customers interact with. How you think about story will frame the results you get.


The stats are pretty interesting. The author used social media shares, business growth rate, and financial share price to see if storydoing companies fared better than storytelling companies. I'll let you see the results for yourself!


The only other sentence that gave me pause in the article were the several references to "lighting up the medium of people." Are people a medium now? I thought we were just people. Set me straight if I read this wrong and don't understand!


Despite my nit-picks, this is a really great article because of the author's attempts to make distinctions, measure, and evaluate. And the results are exciting. We need more like it!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Dawn Mullen's curator insight, July 19, 2013 9:52 AM

Did you ever ask yourself why the best Priests or Ministers are the best?  In my opinion it is because they use the art of the story to reach people.  To make them remember.  I also think we all have the heart of a child and we learn best using as many of our senses as we can. This storyteller storydoer technique is powerful and very useful in marketing. I especially like the TARGET commercials.  What are your favorites and examples of the story?

Karen Dietz's comment, July 19, 2013 11:56 AM
Good points Dawn! And we always have to remember that companies need to walk the talk. It is still unclear the degree to which these companies actually embodies storytelling in its culture, instead of using stories just in their marketing and ads.
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Andrew Fitzgerald: Adventures in Twitter fiction | TED

In the 1930s, broadcast radio introduced an entirely new form of storytelling; today, micro-blogging platforms like Twitter are changing the scene again.

 

Andrew showcases Twitter fiction done right by authors like Jennifer Egan who storyboarded her short story Black Box into over 600 tweets serialized by The New Yorker's fiction account.  Elliott Holt's short story called Evidence told by 3 characters. West Wing's fictional characters engage with the real world.  During the Chicago mayoral election a parody account of Mayor Emanuel. And the Crimer Show, with a feel of tv.  For nonfiction real-time storytelling, he discusses RealTimeWWII, an account documenting what was happening on this day 60 years ago.  


In the article How Has Twitter Shaped Storytelling?, which showcases this TED video, they include the Twitter Fiction Festival that took place over the course of five days in 2012. And more recently, Twitter partnered with Six Word Memoir to host the Six Word Festival.


Via Kim Zinke (aka Gimli Goose)
Rita's insight:

Stories are where it's at! Want to get the attention of a three year old? Tell a story. I rest my case.

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Kim Zinke (aka Gimli Goose)'s curator insight, October 20, 2013 2:21 AM

This led me to a post from July An in-office TED all about fiction where Andrew's video was taken.  I'm hoping one day we'll get to see the other 3 speaker's from that evening - they sound fascinating.


The speakers covered ways that fiction operates in our everyday lives — from how jealousy makes us all into storytellers with a fine-tuned sense of cruelty to the new ways that fiction writers are using digital forms.


  • Parul Sehgal, an editor of The New York Times Book Review, gave a meditation on the “loneliness, longevity and thrill” of jealousy in fiction
  • Andrew Fitzgerald (video above), the head of Twitter News, believes that Twitter is fiction’s next frontier and that new mediums define new formats, which generate new stories.
  • Tea Obreht, author of The Tiger’s Wife, looked at how family myths function, by allowing us to insert ourselves into an epic narrative.
  • Jonathan Harris talked about his experiences on the platforms Today & Cowbird, and his perception that we’re documenting reality, but actually it’s closer to fiction.
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Digital Storytelling and Stories | wwwatanabe

Digital Storytelling and Stories | wwwatanabe | Storytelling | Scoop.it

The article includes the following sections:

- Overview

- The art of digital storytelling

- Explanations, prompts, and examples

- Step 1: Writing the script and planning the project

- Step 2: Production and digital tools

- Digital Story and Digital Storytelling tools

- Step 3: Publishing and connecting with an authentic audience

- Reflection, evaluation, and rubrics


Via Kim Zinke (aka Gimli Goose)
Rita's insight:

Getting started tips for bloggers looking to develop their storytelling.

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Kim Zinke (aka Gimli Goose)'s curator insight, July 12, 2013 5:59 PM

Be sure to check out the slid.es presentation in the Overview section.  A very interesting presentation tool I haven't come across before. http://slid.es/

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5 Business Writing Tips To Make Readers Hang On Your Every Word

5 Business Writing Tips To Make Readers Hang On Your Every Word | Storytelling | Scoop.it

Via Daniel Watson
Rita's insight:

Some fresh slants on writing kick-ass posts. Worth your time. #blogging #content

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Travis Haggerty's curator insight, July 17, 2013 3:31 PM

As someone who feels that writing is an area I can improve on this article was quite interesing. "Each author I read offers a distinct voice that sets him or her apart... establishing leadership and influence." 

Sigrid de Kaste's curator insight, July 17, 2013 7:26 PM

Absolutely essential to know HOW to write for business online readership. In fact, I have a workshop coming up in my local area where I am teaching exactly that next month

 

PPG Business School's comment, July 20, 2013 4:01 AM
Yes . everyone business has some need of skill in writing. we are communicating with client by the way of writing. wonderful info.by - http://www.ppg.edu.in/bschool/
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Tips for Building a Powerful Brand Identity for your Small Business

Tips for Building a Powerful Brand Identity for your Small Business | Storytelling | Scoop.it

Via Daniel Watson
Rita's insight:

Strong principles applied make for strong businesses.

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Leilani Verona Steffany's curator insight, April 3, 6:23 AM

I feel like this article is very much IMC related. Building strong brand identity by knowing what your brand stands for, who your target market is, using social media platforms as your brands voice, allowing you to get involved and engaged with your consumers, as well as provide compelling communications to emotionally connect/ motivate your customers,  but also making sure that all your marketing communications and consumer touch points are consistent and compliment each other. And Lastly deliver your promise so your consumers come back! I think yes, this sounds like a recipe of IMC???

Ellie Bigsby's curator insight, August 11, 12:04 AM

This article gives six tips to creating a noteworthy brand identity. It is important to do so as it differentiates your product and encourages consumer perception and value to increase. One of the tips that April Neill gives is to be consistent with your messages. Which is an integral part of integrated marketing communications. All of her tips are simple and effective to creating and brand identity. 

Dinesh Chhagn's curator insight, August 27, 3:44 AM

This article is takes us through some essential stages in order build a strong brand. The article explains that firstly, you need to know what the brand stands for. Secondly the  logo should be distinctive and unique, thirdly create communications that connect with consumers and motivate them to act, fourthly, be consistent across all media preferably by using an IMC program and then insure you deliver on what you promise and what the brand stands for

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10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling

10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling | Storytelling | Scoop.it

"Are you planning to give iBooks Author a place in your classroom? The video tutorials below will definitely give you a hand. As you know by now, iBooks Author is one of the formidable apps available in the iTunes store. It allow users to create interactive ebooks and share them with the rest of the world."


Via John Evans, Karen Dietz
Rita's insight:

Hello,

I'm researching apps and articles on the subject of ebooks.  If you have any articles you think are good, please send a link.

 

Best!

 

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Philippe Trebaul's curator insight, August 3, 2013 3:44 AM

From Karen Dietz


:)


Have a great WE!


@TREBAULPhilipp

Monika Górska's curator insight, August 4, 2013 5:57 PM

try it?

 

Tony Gough's curator insight, August 5, 2013 9:31 AM

Every teacher should be using this! And every student reading them!