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Rescooped by Rita from Just Story It Biz Storytelling!

The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | Storytelling |
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
Rita's insight:

I love this. So fun...

JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

Rescooped by Rita from Just Story It Biz Storytelling!

The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers.

The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers. | Storytelling |
Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.

Via Karen Dietz
Karen Dietz's curator insight, July 16, 2013 9:24 PM

I'm amending my review here based on new information that the author of this article, Ty Montague, has been sharing in the many comments he is receiving to his blog post. My edits are in italics and bold.

Well, here is an interesting article that is focused on several issues:

  1. Are companies using storytelling as a mere tool to gain market share or as a core competence imbedded in their DNA?
  2. Can storytelling results be measured?
  3. What difference does storytelling make in business?

I applaud all three! It means we are maturing as a field.

Regarding #1, the author (Ty Montague) narrowly distinguishes between storytellers and storydoers, defining storydoers as those companies that "emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative..."

Hmmm -- that still frames storytelling as market output and leaves out leadership, culture, customer and staff engagement, knowledge transfer, etc. So in the end, he is still talking about different kinds of marketing: story that is messaging (telling) and story that is tied to both marketing and product development (doing). 

Actually, Ty and his co-horts do name corporate integration of storytelling into other areas of business activity as one of their criteria. They struggled with how to find out of a company was actually walking their talk, or just using stories in their marketing. If you read the comments below the blog post you will gain additional insights into this issue and what they tried to do.

But it's a start and a valuable distinction! But we need to go further in the 'walk your talk' kind of authentic storytelling we are looking for to include the pieces he left out.

And I'll be picky again -- no company has one story as is mentioned here. It's a network of stories instead, which creates a story field that staff and customers interact with. How you think about story will frame the results you get.

The stats are pretty interesting. The author used social media shares, business growth rate, and financial share price to see if storydoing companies fared better than storytelling companies. I'll let you see the results for yourself!

The only other sentence that gave me pause in the article were the several references to "lighting up the medium of people." Are people a medium now? I thought we were just people. Set me straight if I read this wrong and don't understand!

Despite my nit-picks, this is a really great article because of the author's attempts to make distinctions, measure, and evaluate. And the results are exciting. We need more like it!

This review was written by Karen Dietz for her curated content on business storytelling

Dawn Mullen's curator insight, July 19, 2013 9:52 AM

Did you ever ask yourself why the best Priests or Ministers are the best?  In my opinion it is because they use the art of the story to reach people.  To make them remember.  I also think we all have the heart of a child and we learn best using as many of our senses as we can. This storyteller storydoer technique is powerful and very useful in marketing. I especially like the TARGET commercials.  What are your favorites and examples of the story?

Karen Dietz's comment, July 19, 2013 11:56 AM
Good points Dawn! And we always have to remember that companies need to walk the talk. It is still unclear the degree to which these companies actually embodies storytelling in its culture, instead of using stories just in their marketing and ads.