Storytelling
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Virtual Reality: Where It All Began & How It Has Evolved

Virtual Reality: Where It All Began & How It Has Evolved | Storytelling | Scoop.it
To understand how we have arrived at where virtual reality is today, it helps to look back at where it all began and how it has evolved.
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Can the News Survive? - Critical Conversations

Can the News Survive? - Critical Conversations | Storytelling | Scoop.it
News organizations are trying their best to lighten their loads, as evidenced by the numbers of people leaving newsrooms, writes Andrew MacDougall.
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4 Principles of Next Generation Storytelling

4 Principles of Next Generation Storytelling | Storytelling | Scoop.it

MSLGROUP's Chief Development Officer Bob Bejan contributed to one of the big ideas the book explored -storytelling.

MSLGROUP's insight:

The goal is to create stories that endure long beyond the initial telling to create something that hangs in the mind of consumers long after it has been told. More: http://blog.mslgroup.com/4-principles-of-next-generation-storytelling/

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Conversation Territories & Storytelling For Technology Brands

Conversation Territories & Storytelling For Technology Brands | Storytelling | Scoop.it
How do we find the story for technology brands? Merran shares her insights on storytelling.
MSLGROUP's insight:

Technology companies from around the world are facing the same problem: how to communicate their story across a growing number of paid, owned and earned channels to a variety of audiences to generate sales leads, attract top talent, and appeal to the best business partners.More: http://blog.mslgroup.com/conversation-territories-storytelling-for-technology-brands/ ;

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A Story Is An Emotional Contract

A Story Is An Emotional Contract | Storytelling | Scoop.it
Audiences expect nothing less than transparency from brands, companies and want to engage with stories having emotional veracity, asserts David Weinstock.
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How Can Brands Truly Be Relevant To Consumers - YouTube

The amount of channels to reach the consumer is expanding daily. But there is also more competition in content and messaging they receive every day. Relevanc...
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#6 Social Curation - Ten Frontiers for the Future of Engagement

This is the sixth report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and soon as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption. In each of these reports, we start by describing why they are important, how they work, and how brands might benefit from them; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them. Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app. http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement
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MSLGROUP Storytelling

Storytelling is a part of MSLGROUP’s DNA. This presentation explains why we believe storytelling is important to you, your company, your brands or your corporate reputation today. We also share with our approach to Storytelling that is designed to make you an expert storyteller and make Public Relations professionals expert story strategists, developers and editors.
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#7 Transmedia Storytelling - Ten Frontiers for the Future of Engagement

This is the seventh report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and soon as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption. In each of these reports, we start by describing why they are important, how they work, and how brands might benefit from them; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them. Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app. http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement
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A Brand New Tale to Tell

A Brand New Tale to Tell | Storytelling | Scoop.it
Storytelling is an essential tool as brands reach out to the consuming public. Our experts explain how VR will revolutionize the way it’s done.
MSLGROUP's insight:
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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter? – Critical Conversations

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter? – Critical Conversations | Storytelling | Scoop.it
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Why Stories Matter: Storytelling & Marketing

Why Stories Matter: Storytelling & Marketing | Storytelling | Scoop.it
Kelly talks about why storytelling is the need of the hour, how it can help you connect with your audience and make PR professionals expert strategists.
MSLGROUP's insight:

http://blog.mslgroup.com/why-stories-matter-storytelling-marketing/ ;

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Social Storytelling: How Brands Are Streaming Stories

Social Storytelling: How Brands Are Streaming Stories | Storytelling | Scoop.it
Dominic talks about the power of a story, latest trends in storytelling, and sequences of narratives that exist in different contexts - schedules, sites and streams.
MSLGROUP's insight:

http://blog.mslgroup.com/social-storytelling-how-brands-are-streaming-stories/

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Storytelling With Data: 15 Great Examples and Counting

Storytelling With Data: 15 Great Examples and Counting | Storytelling | Scoop.it
Stanislas shares his Listly of examples of storytelling with data -- a great list for those tracking the digital visualisation trend.
MSLGROUP's insight:

Read more: http://blog.mslgroup.com/storytelling-with-data-15-great-examples-and-counting/

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Importance Of Brand And Story In The Travel Business

Importance Of Brand And Story In The Travel Business | Storytelling | Scoop.it
As a member of the panel at CIMTIG's latest event, Christian Cull was reminded of how inclusive a market sector travel could be.
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The Content Engine: Communicating In The Digital Ecosystem - YouTube

How do you communicate in a digital world that never stops? How do you stay relevant & recognizable in a crowded online space? How do you influence the peopl...
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Storytelling With Infographics - YouTube

Let's talk about the power of visual communication and the age of infographics. Here's why infographics are so appealing and popular.
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MSLGROUP Storytelling - YouTube

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the yea...
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